Contact

757-***-**** (Mobile)

adgo0v@r.postjobfree.com

www.linkedin.com/in/boeheidi

(LinkedIn)

Top Skills

Operations Management

Sales Management

Sales Operations

Languages

English (Native or Bilingual)

Honors-Awards

Most Improved Sales

The FISH Award

Manager of the Month

Golden Key International Honour

Society

2017 Company Values Award -

Overall Company Wide - Sales

Publications

Walneck's Classic Cycle Trader

Towing & Recovery Footnotes

Too Big To Save Over $1.8 Million

Dollars?

Turn You In-plant Into A Profit Center

Not Another Print Sales Person!

Heidi Boe

Senior Group Publisher at Naylor Association Solutions (Naylor, LLC)

Gainesville

Summary

Successful in B2B sales, sales management, development, training, brand development and process implementation. Verifiable success B2C and B2B new-business development / prospect lead generation / sales and operational management (remote and on-site reps) / ecommerce solutions / proven record producing immediate results to sharply heighten company sales, revenues and income. Offer unique blend of sales results, management, marketing, print and publishing to establish and grow operations for organizations at various stages of maturity. Featured articles published in industry magazines. Broad experience in brand development, procurement, sales, management, development, prospecting, sales, training, operations, marketing, print, distribution, and fulfillment. Person of high ethics and integrity.

• Top Sales Representative & Manager

• Market Branding and Material Creation

• Strategic Marketing / Sales Planning

• Dynamic Leadership & Coaching

• National Sales Operations

• Dedicated/Loyal Employee & Manager

• Sales Optimization and Analysis

• Creative & “Big Picture” Thinker

• P&L Management

• Income Growth

• Budgeting for Growth

• Expense Reduction & Avoidance Initiatives

• Training Design and Delivery

• Locate & Utilize Resources to Get “It” Done

• ENTJ Meyers Briggs Personality Type

Experience

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Naylor Association Solutions (Naylor, LLC)

6 years 9 months

Senior Group Publisher.

March 2018 - Present (2 years 8 months)

Gainesville, Florida Area

As the Senior, Senior Group Publisher responsibilities included managing and growing a portfolio of forestry and energy associations (6 million in annual revenue) and manage and lead three other Senior Group Publishers and their teams and portfolios for an overall portfolio of 57.1 million in annual revenue. The overall portfolio is made up of 419 associations, six (6) Group Publishers, three (3) Associate Group Publishers, ten (10) project managers and 110 sales associates. Our team is located in Gainesville, FL, Alpharetta, GA, Tysons Corner, VA and Winnipeg, Canada. Products my team supports are SaaS, digital advertising, career solutions and print communications. As the Senior, Senior Group Publisher I have full P&L, budgeting and contract renewal for 57.1 million. An average annual growth of 5% has been achieved through adding additional opportunities with the 419 associations. Leadership of both the Senior Group Publishers, Group Publishers, Project Managers and Sales Associates is a large portion of this role and one that I take pride in. With an average tenure of 10yrs it's truly an honor to work for these individuals and work with them to grow their income year over year. The sales associates are 100% commission so territory deployment and leadership are extremely important. Their sales results are what drive the results for our associations and the growth of their non-dues revenue. I collaborate with our team to innovate new products and opportunities for our associations and sales team. An example of this innovation was the ABA Banking Journal micro-site (https://bankingjournal.aba.com/) and implementation of sponsored content and podcast sponsorship. This new product offering increased ABA's non-dues revenue by over 110% year over year. This was an idea brought to our team by a sales associate and has now been implemented across over 20 different associations. Senior Group Publisher

October 2017 - March 2018 (6 months)

Gainesville, Florida Area

As a Senior Group Publisher responsibilities included managing and growing a portfolio of professional services associations (6.5 million in annual revenue) Page 2 of 7

and manage and lead three other Group Publishers and their teams and portfolios for an overall portfolio of 16.3 million in annual revenue. This portfolio is made up of 89 associations, 27 of them being in Naylor's top 100 accounts, three (3) Group Publishers, three (3) project managers and 34 sales associates.

As the Senior Group Publisher I have full P&L, budgeting and contract renewal for 16.3 million. An average annual growth of 5% has been achieved through adding additional opportunities with the 89 associations. This growth, also, assists those associations to grow their non-dues revenue and member communications.

Sales leadership is a large portion of this role and one that I take pride in. With an average tenure of 10yrs it's truly an honor to work for these individuals and work with them to grow their income year over year. The sales associates are 100% commission so territory deployment and leadership are extremely important. Their sales results are what drive the results for our associations and the growth of their non-dues revenue.

Group Publisher

February 2014 - March 2018 (4 years 2 months)

Gainesville, Florida Area

As the Group Publisher for the Professional Associations vertical market I manage the relationship of 41 professional associations and the current projects (over 150/year) we manage for those association. It is my responsibility to make sure we are 100% on target with timing, pricing, non- dues revenue for the Association, customer service and provide value to those associations.

I work with Associations to provide effective marketing communication in four areas:

1. Print - Magazine, membership directory and show guides 2. Online - Website, video, e-Newsletters and mobile 3. Events - Trade shows & 1:1 Exchange Events (arranged appointments bringing buyers & sellers together

4. Professional Services - Gap analysis, editorial support and marketing & advertising support

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I manage and care for over 4 million in annual revenue and it is my responsibility to match Association's goals & initiatives with Naylor's core values and offerings to provide services that those Associations want and need. I do this with a staff of amazingly talented marketing associates, project manager and project coordinator.

Causey Enterprises, LLC

General Manager/Publisher of Walneck's Classic Cycle Trader & Towing & Recovery Footnotes

September 2012 - January 2014 (1 year 5 months)

Virginia Beach, VA

Walneck’s Classic Cycle Trader Publication was purchased by a previous VP of Dominion Enterprises. Successfully transitioned the business to a new location, CRM, office, printer, designer, editorial staff and financial system while continuing to publish both magazines within a 3 month time-frame. Responsibilities include complete P&L responsibilities and managing all aspects of single copy sales, circulation, subscriptions, editorial content, editorial management, accounting (receivables and payables), composing, printing, sales management, customer service management. Walneck’s Classic Cycle Trader is a monthly publication and T&R Footnotes is published 11/year (Jan-Nov).

Selected accomplishments:

• Sales up 15% year over year

• Created/provided all staff sales training

• Subscription revenue up 18% year over year

• Facebook growth in like’s from 300 to 37,000 in 15 months

• Expense reduction of 200k

Dominion Enterprises

General Manager of Walneck’s Classic Cycle and Aero Trader June 2005 - September 2012 (7 years 4 months)

Responsible for the P&L of two publications and their accompanying websites

(Aero Trader and Walneck’s Classic Cycle). Revenue responsibilities over 3 million. Responsibilities include managing the ad sales, copy sales, circulation, subscriptions, editorial content, composing, printing, sales management, customer service management. This is the only business in Trader Media that manages all portions of the business by one General Manager.

Selected accomplishments:

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• Walneck’s Online Advertising 2010 56.1% over budget, 2010 Expense Down 31.7% YOY and Income Over Budget by 737.3%

• Walneck’s Income 2011 YTD (as of August) is 194.9% YOY

• Aero Trader Online Advertising 2010 74% over budget, 2010 Expense Down 63.6% YOY

• Online units on www.aerotrader.com have increased by 350% in seven months

• Transitioned AeroTrader.com from print to 100% online business two months previous to budgeted time-frame in 2011. The product for the August 2011 income statement was 38.3% over budget for operating income

• Walneck’s is currently transitioning to a 100% online business and is currently 137% YOY and 38.1% over budget YTD

• Created and managed a new product called Restoration in Progress from start to finish where we restored a 1969 BMW R69US motorcycle and auctioned it off for charity (Juvenile Diabetes Research Foundation). This product was an insert in the publication Walneck’s Classic Cycle as well as having its own website that included video for the first time in any of the www.traderonline.com products. Management of this project included video, procurement, marketing and IT Development.

• Created and launched an eBook and event site for both Aero Trader and Walneck’s Classic Cycle. Aero Trader publishes its eBook for free utilizing Google Books and Walneck’s utilizes FlashEdition.com. Both websites utilize Trumba.com for their events module.

Cyhnergy, Inc

Owner

October 2004 - June 2005 (9 months)

Virginia Beach, VA

Developed business plans to articulate direction and steer organization. Created logo and branding to attract clients at all levels including Fortune 500 and Higher Education. Performed business-management functions for start- up operation, including P&L management, growing client network, budget planning, strategic planning, and solidifying financial backing. Determined viability of contracts. Shared marketing expertise by authoring articles featured in various graphic-arts media, such as In-Plant Graphics to articulate market trends/strategies. Provided implementation, web design and training for online ordering system to University of Pennsylvania Creative Services and Ole Miss Printing Services.

LojX

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Director of Business/LojX Division of JKG Group

September 2001 - October 2004 (3 years 2 months)

Virginia Beach, Va

Responsible for P&L management, brand development, and cultivation of key strategic relationships while managing sales and marketing functions to achieve growth objectives. Articulated uniform marketing message in creating marketing materials as well as drafting customer communications. Coached / guided performance of 15-person sales organization. Developed revenue-producing sales plans and coordinated site visits. Conducted joint sales meetings to customers / prospects to close deals and acquire / retain accounts. Developed, orchestrated and delivered client-training nationwide as well as creating supplemental online and print materials. Developed technical- support Web site and managed skilled Web-development team of five. Selected accomplishments:

• Dramatically heightened sales 75% after first year as director and accelerated account acquisition by securing five new major accounts.

• Offered consultative services and assessed clients’ marketing operations to propose cost-control measures for related expenditures; saved organizations up to 30% while enhancing efficiencies.

• Articulated marketing / creative direction and approach, drafted sales plans, and established quality standards and policies.

C2 Media

Director of Sales and Marketing

August 2000 - September 2001 (1 year 2 months)

Virginia Beach, Va

Directed operations to advance sales growth. Performed heavy prospecting and lead generation to promote marketing solutions to senior-executives within intended markets. Created / executed sales plan and developed marketing collateral utilized for domestic / Canadian marketing by sales representatives. Conducted presentations tailored to audience to promote service value and overcome resistance. Prepared contracts for sales staff and established pricing. Conducted training and oversaw direct marketing efforts of solutions to maximize both awareness and value.

Selected accomplishments:

• Gained confidence of potential customers to secure three new lucrative accounts producing collective total of $4 million in annual sales.

• Identified needs and qualified prospects for proprietary software designed to increase efficiency of delivering marketing material online by Fortune 500 company; increased annual contracts by $5,000,000. Page 6 of 7

Banta ISG

Senior Account Executive

October 1997 - August 2000 (2 years 11 months)

Seattle, WA

Gained access to key executives and decision makers to promote services to corporate accounts. Prepared contracts and ensured compliance to agreed-upon terms. Controlled $1 million budget. Earned award for top sales performance after surpassing expectations by increasing sales 50% from $1 million to $1.5 million; included multimedia, commercial print, kitting, distribution, and ecommerce. Consistently fulfilled needs of high-profile corporate accounts such as Microsoft and Amazon.com. Banta closed this facility as a result of mergers and companywide closures. Shorewood Packaging

Technology Center Sales/Production Manager

June 1994 - October 1997 (3 years 5 months)

Newport News, VA

Oversaw cross-functional units to coordinate efforts between 8-person production team and 30-person sales team. Prepared estimates and monitored timely project completion to build loyal satisfied customer base. Managed human resources and accounts payable / accounts receivable. Negotiated pricing for purchasing of materials. Effectively managed department to generate $5 million in annual sales. Acknowledged continuously by customers for excellent project delivery. Left the area/position as a result of husbands job with USCG.

Education

The George Washington University - College of Professional Studies Master of Professional Studies (MPS), Publishing · (2017 - 2019) Thomas Edison State University

Bachelor’s Degree, Business Administration in Marketing · (2010 - 2016) Arizona State University

Bachelor of Science (BS)/Marketing, Marketing · (1991 - 1992) Page 7 of 7

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