Ashish Kumar

San Francisco, CA Email: adgnof@r.postjobfree.com Phone: 408-***-**** (mobile) www.linkedin.com/in/ashishkumarebay/ E-Commerce Retail Hospitality (Gap, ex-eBay, PayPal, Kohls, Wynn Resorts, GM) Project/Experience Summary:

§ 15+ years of Digital Product Management experience across diverse industries and multiple fortune 500 companies focusing in product development and solution delivery.

§ Experienced in creating, launching both consumers based and enterprise SAAS software.

§ Led the product management of large, complex systems of interactions across a multitude of customer experience touchpoints – desktop, mobile web, mobile App – IOS and Android, Kiosk and backend services, transactional systems.

§ Led the implementation of a unified Marketing/data stack taking data first approach. Building Integrations / Orchestration / Customer Journey Workflows for Omni-Channel Marketing automation and personalization.

§ Led the implementation of data, recommendation and propensity model, decisioning engine products using ML in cloud (Microsoft Azure, AWS and GCP) using Big Data technology architecture that included Hadoop, HBase, Spark, Kafka message Bus, SOLR, snowflake.

§ Led the implementation of a unified Payment Platform (including PayPal, After Pay, Cash Pay), b2b marketplace and social commerce opportunities.

§ Led the personalization, CRM (Salesforce), Customer Data Platform strategy, Digital Marketing workflow automation at Wynn Resorts, a hospitality company.

§ Led product strategy, product management, roadmap and execution for Kohl’s connected experiences that included mobility, payment, wallet, loyalty, personalization, marketing transformation and in store digital products.

§ Successfully rolled out AI/ML/NLP based Chatbot at Kohls and Alexa-Voice based experience at Wynn Resorts in-room experience,

§ He was Part of eBay and PayPal lead Enterprise Business unit focused towards building commerce and data platform/SAAS products for small to mid-sized Retailers. MANAGEMENT/LEADERSHIP EXPERIENCE

§ Managed product teams ranging from 12-20+ people on a continual basis globally & virtually, product managers and designers at various seniority levels, all while staying hands-on.

§ Reported to senior leaders across multiple organizations including CMO, CTO and CIO.

§ Ran Programs with budgets exceeding $55-80 Million, a global team of 250-300+ professionals.

§ Led Product design workshop and innovation hackathons. Strong innovation track record. Led Kohl’s Innovation group and Wynn resorts innovation/experimentation initiatives.

§ Led the Center of excellence near shore and offshore establishment optimizing cost and productivity.

§ Agile (Scrum) based Delivery approach and timeline owner across multiple organizations with daily interactions with designers, developers, and stakeholders.

§ Facilitated steering committees and have overseen reporting and decision making that impact enterprise wide outcomes.

PROFESSIONAL EXPERIENCE

Gap Inc, San Francisco, CA (E-Commerce and Retail), Sept 2019 – Present Sr. Director, Product Management, Digital Customer experience & Commerce – Full Time Leading growth and Innovation in Omni-channel digital experiences across Gap Inc. brands - Old Navy, Gap, Banana Republic, Athleta, Hill City, Janie and Jack. Responsible for creation, enhancements and optimization of the digital experiences that serve Gap Inc. customers – for both eCommerce and at stores and Buy online pickup in store.

§ Brought in to be the Head of Product for Old Navy, prior to the decision by Gap to no split the company.

§ Managing a team of product managers across various parts of the ecosystem, identified resource and budget needs and aligned with external vendors where necessary to aid delivery.

§ Driving digital transformation across the board, for all of the Gap brands ($16B revenue), with a singular focus on amplifying customer experience, by connecting the online and offline worlds with responsive Mobile web, Mobile Native App, Customer support products using a unified platform architecture with data, ecommerce, mobile, cloud, AI/ML and omni technologies at the core.

§ Leading the effort to drive personalization and growth at scale, by architecting and modernizing the MarTech stack, with a laser focus on knowing our customers (CDP), content management system, orchestration and segmentation of campaigns and events across email, responsive website, mobile App through a unified commerce platform and breaking down silos in Org and processes.

§ Leading the effort to optimize Traffic, Search, Browse & Checkout paths, Buy online pickup in store, implementation of alternate payment methods (PayPal and After Pay), b2b marketplace and social commerce opportunities as part of 2020 digital product roadmap.

§ Leading the effort to create a unified Loyalty program delivering cross brand experience, and redesign of Mobile Native App – IOS and Android experiences and mobile platform to better serve our loyal customer base.

§ Led a seamless peak/Black Friday holiday 2019 season for all of Gap, at the same time strategized, created product roadmap for the delivery of new capabilities in 2020. o Provided thought leadership and guidance in the areas of web analytics (Adobe Analytics), A/B testing (Optimizely), Site performance, SEO optimization, Native App performance.

o 40M visits, $250M net demand, Mobile traffic up to 77%, Mobile App share 10% of online during the peak 5 days of holidays season.

Wynn Resorts, Las Vegas & Boston, (E-Commerce and Hospitality), January 2018–September 2019 Vice President, Digital Products and Experiences – Full Time As Head of Digital Transformation, Wynn Resorts, Ashish was responsible for creating a unifying digital vision, build out of the digital ecosystem for both guest and associate facing experiences On and Off property.

§ Established and led a newly created digital product department reporting to CMO focused on growing revenue for existing Wynn Las Vegas and help Build out Digital products for a new property that was being opened in Boston.

§ Managed a portfolio of critical, high growth, industry leading products totaling over $ 2B in annual revenue for Wynn Las Vegas, and $ 800M targeted annual revenue opportunities for newly opened Boston property.

§ Owned the strategy and roadmap for web and mobile products, managing & empowering a team of high performing product managers, designers, customer insight and data analysts.

§ Articulated & designed customer experiences, collaborating with internal stakeholders, gathering business and product requirements and work with engineering, research, and design teams to assist in the delivery of software products.

§ Created new Digital products from grounds up which included responsive Mobile web, Mobile Native App – IOS and Android, on-premise(kiosk), in-room digital entertainment, automation and voice (Alexa) implementation, chatbot experiences that were deployed in both properties.

§ Enabled Email, SMS, Paid, Social digital marketing and revenue management business teams by building various tools, fostering marketing automation for campaigns creation, customer retargeting and data analytics products of around 25M unique customers.

§ Led the personalization, CRM(Salesforce), Customer Data Platform strategy, business case creation, vendor selection, onboarding and phased implementation.

§ Developed and implemented short- and long-term strategies to increase website optimization (e.g. improved conversion by 35% by reducing cart abandonment, bounce rates, load and performance, cart size, bookings beyond rooms that increased revenue and profitability.

§ Responsible for the website and mobile operational budget and balances, total online revenue and gross margin with internal P&L.

§ Collaborated with internet and loyalty marketing departments to maximize online revenue and profitability through campaign coordination. Provide guidance on proper landing page for campaigns to maximize conversion.

§ Provided thought leadership and technical guidance in the area of A/B (Optimizely) and multivariate testing and site optimization, web analytics (Google Analytics), SEO and usability tools

(Quantum metrics and UserTesting).

KOHLS Digital, Milpitas, CA (E-Commerce and Retail), January 2014 – December 2017 Director, Product Management – Mobility and Connected Experience – Full time Focus on technology and organizational transformation to support Omni-Channel growth at Kohl’s Digital.

§ Exponential growth of Mobile Revenue from $30M (2014) to $1.5B (2017) in 4 years.

§ Increased the Loyal customer Base to up to 35M in 3 years of product evolution.

§ The Mobile web re-platform and redesign improved 50% conversion.

§ 25M downloads of Mobile app with more than 4.5M weekly active users.

§ Implemented Buy Online Pickup in Store and ship from store and Amazon return initiatives improving the store traffic and attachment sales up-to 25% of the online transaction.

§ Led product strategy, product management, roadmap and execution for Kohl’s connected experiences that included mobility, payment, wallet, loyalty, personalization, marketing transformation and in store digital products.

§ Led the concept, strategy, roadmap, design, implementation phases of Kohl’s owned payment product – KOHLSPAY from concept to go-to-market.

§ Owned all customer touch points both Online and Offline for both end users and associate customers. Own and manage end-to-end products e.g. Mobile web-m.com, Tablet web - T.com, IOS and Android Native APPs experience and Mobile platform, In Store Digital Experiences including Mobile Point of commerce applications.

§ Expertise in Customer facing experiences, Search & Browse, Content management, Offers, Big data, Personalization, Monetization, Social, Buy online Pickup In-store, Notifications, Checkout, Payment, OMS, fulfillment and other Transaction domains to drive Omni-Channel initiatives across channels

§ Responsible for the Top of the Funnel and Bottom of the funnel optimization for the digital channels.

§ Led the multivariate testing (Test and Target), Site optimization, web analytics (Adobe Analytics), SEO and App performance optimization.

§ Drove the prioritization for a multiple product running in parallel, execution following Agile methodologies (Scrum) and Devops team structure.

§ Presented ideas, strategy and Roadmap to the GMs, CTO, CEO and their directs.

§ One of the early adopters, drove strategy and launched Kohl’s AI based multi-channel Chatbot. PayPal Inc, San Jose, CA (Payment, E-Commerce) 2010 – 2013 Lead Product Manager – Merchant Experience – Full Time and Consultant

§ Part of PayPal lead eBay Enterprise/X.commerce Business unit focused towards building commerce and data platform for small to mid-sized Retailers.

§ A Product Leader responsible for the product strategy and roadmap of Omni-Channel/multichannel, Checkout, Site Search, Shipping/fulfillment, In-Store pick, Promotions and offer domains.

§ Led the ideation; manage the product team, Create/Prioritize Product Backlog, Create/Review User stories, Acceptance criteria, SCRUM prioritization, Go-to-market strategy and launch.

§ Established and analyzed metrics, integrated usability studies, research and market analysis into product requirements to enhance user satisfaction.

§ Expertise in Catalog Management, Order Management, CRM, web analytics, conversion optimization, and payment processing.

§ Deep experience in customer onboarding, usability, and customer retention. eBay Inc, San Jose, CA (Marketplace, E-Commerce) 2006 – 2010 Senior Product Manager, Platform and Services, eBay Marketplace – Full Time and Consultant

§ Managed eBay Platform including API & Services products, responsible for fostering internal and external developer innovation based on eBay's e-commerce capabilities.

§ Worked directly with 3rd party b2b companies like Channel Advisor, Auctiva, Monsoon Inc. and an ecosystem of more than 110 K Developers, affiliates who are building tools and applications on eBay's platform across the globe.

§ Enterprise Integration with Large b2b Merchants and companies like Buy.com, Disney.com.

§ Worked in enabling the eBay’s iPhone Mobile App suite, eBay’s Android App suite. Product Mgmt (eBay CS), several Development positions (eBay, GM, Satyam) between 1999-2006 KEY STRENGTHS

• E-Commerce • M-Commerce • P&L Ownership for Business Unit • KPI Forecasting & Tracking • Product Strategy • Multi-Channel • Product Marketing • Omni-Channel • Planning and Budgeting • Customer On- boarding • Mobile/Responsive Design • UX & Usability Enhancement, Customer Research& Insight • SEM, SEO, Affiliate, Email, Social and Paid Channel optimization • Chatbot • AI/ML • Automation • Advance Web Analytics • Multi-Variant A/B testing • Customer Data Platform • Data Science & Analytics • Go-to-market Strategy • Customer Retention • Conversion Optimization • Analytics • SaaS • Platform Products • Developers Program • Vendor Management • Offshore Management • Company Merger acquisition and Split • Agile • Scrum • DevOps • Customer Journey mapping • Design thinking • prototyping APPLICATIONS AND TOOLS

• Magento • Adobe Experience Manager • Adobe Marketing Cloud • Salesforce CRM & Commerce Cloud • Google Analytics • Social Media (Facebook, Twitter, Instagram) • Amplitude • Optimizely • Braze • Segment

• Tealium • Sitecore • Quantummetrics • UserTesting • Apptentive • Medallia • Adobe Target

• Big data • Teradata • Tableau • Visualization • BI analytics EDUCATION & CERTIFICATIONS

§ Technology Entrepreneurship, Strategic Innovation Design Thinking Courses, at Stanford, CA

§ EMBA, Business – San Francisco State University, College of Business, CA

§ B. TECH, Electrical Engineering - National Institute of Technology, Kurukshetra, India. PROFESSIONAL SPEAKING ENGAGEMENTS

§ Future Guest Experience 2019 Conference in Las Vegas

§ WBR ETAIL Webinar Speaker series

§ Part of the Hospitality Tech Product Advisory Board in Houston

§ Kohls Digital Tech summit, Florida

§ eBay Developer conferences, San Jose and PayPal Developer conferences, San Francisco ACHIEVEMENTS AND INTERESTS

§ NGO – Worked with Leap4kids.org – Bringing Arts and Architecture to Bay area schools.

§ Created Restore, a social volunteer Mobile app used to incentivize the improvement of neighborhoods.

§ Experience with early stage startups - Have been advising few startups within my network. Latest

§ Advised on strategy for Fashion eCommerce, Health and Wellness, Local Business Loyalty and In- store engagement concepts.

§ Consulted on a platform for Professionals/Health Clubs to launch their programs and keep members engaged when not in the clinic/club.

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