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Graphic Designer Design

Chennai, Tamil Nadu, India
October 01, 2020

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Sathiyamurthy Kaliyaperumal

UI/UX Designer +91-960******* / +91-701*******

My Portfolio Links:

About me

Hi, I’m Sathiyamurthy Senior UI/UX Designer passionate about creating great products built around the needs of the user that generate measurable results for the business.


Good experience in UX Research, UX Process

Conduct user research and evaluate user feedback

Create wireframes, user flows and site maps to effectively communicate interaction and design ideas

Work closely with Product Owner, Stack Holders and developers to integrate visual design and interaction design into final product

Establish and promote design guidelines, best practices and standards

Create visual designs Mock ups for digital production, Web and Mobile.

Skilled in Typography, color, layout to achieve project goals

Experience with designing for ecommerce or related products

Strong understanding of intuitive interaction and site functionality familiarity with design systems

Create and oversee creation of icons and graphics, Design specification and Design Systems ( Space, Typography, Icons, Colors, Fonts, UI Style Guide, Wireframe, Prototype)

Assist in design websites with Wire framing and UX capabilities

Tools & Technology

UX Wireframe and Prototype

Figma, Adobe XD, Invision, Axure, Balsamiq

Visual Design Tool:

Adobe XD, Figma,Adobe Photoshop, Adobe Illustrator, Adobe In Design, HTML,CSS, Bootstrap

Other Tools:

Dreamweaver, After Effects, 3d Studio max, sketch up pro, Rhino, Adobe premiere, In Design, CorelDraw, Flash


Knowledge in Web technologies, Angular, Hybrid app, Native iOS, Android, RWD and Device agnostic UX experience Design Principles

Work Experience

Primus Global Technologies Pvt. Ltd

UX/UI - Senior Visual Designer

May 2019 – Present

Work with WIPRO Client Projects

Project 1- Ecommerce Based Website -

Project 2- BANK OF THE WEST - (Web Application -Equipment Finance Dealer Portal )

My Roles & Responsibility

Created interactive designs for complex web applications by way of page/user flow diagrams, site maps, and interactive wireframes.

Conducted UX research by interactively testing designs using high and low fidelity prototypes.

Create Entire Design specification and Design Systems ( Space, Typography, Icons, Colors, Fonts, UI Style Guide, Wireframe, Prototype)

Closely collaborates with internal and external stakeholders to ensure smooth delivery of the project.

Zaamor International Lifestyle Pvt. Ltd,

UX/UI Designer

April 2014–May 2019

Projects :

Ecommerce Website – Online Jewellery-

My Roles & Responsibility

Senior UX designer with 4+years experience and specialization in complex ecommerce online jewelry based design. Achieved 15% increase in user satisfaction and 20% increase in conversions through the creation of interactively tested, data-driven, and user-centered design.

My approach design as an end-to-end exercise in solving problems for users and businesses to create compelling, usable, amazing experiences. My expertise covers the entire design process from business strategy and analysis to interaction and experience design, visual design, and front-end UI Design.

Promoted to Senior UX Designer by focusing on user-centered design principles creating simple and intuitive user interfaces that contributed to 100% year on year profit growth.

Obtained user data with analytics reporting, task analysis, and participatory design techniques and leveraged that data to create iterative improvements, increasing user satisfaction by 20%.

Website –Design the website Mockup desktop and Mobile, process flows, wireframes, functional specifications

Designed the e-commerce website with all UI/UX features.

Execute all visual design stages from concept to final hand-off to engineering

Establish and promote design guidelines, best practices and standards Branding Design Creation

Website –Design the website Mockup desktop and Mobile, process flows, wireframes, functional specifications

IV Support and Technologies Pvt. Ltd.,

Web and Creative Designer

Sep 2011 – Sep 2013

Website design

Branding Creation

Product Graphics / Logos

Managing art direction, design, production of projects

Web app and mobile apps UI

Online Marketing Promotional(Landing pages, Sale page, Pre-Sale page)

INDYCA Solutions Pvt. Ltd

Senior Web and Graphic Designer

Feb 2007’ – April 2011’

Lead creative concept and creative review for online advertising, website development, rich media and cd-rom creation

Lead designer for the creative development of large online and e-commerce projects

Developed user interface specifications, site architecture diagrams and conducted user experience audits.

Designed e-commerce websites, Branding websites, Corporate Websites

Designed internal sales & marketing material.

Designed and delivered comprehensive corporate identity program.

Interim Technologies Pvt. Ltd.,

Lead Designer

June 2002 – Jan 2005

Developed GUI interface Design for websites and presentations.

Conceptualized new designs for product and brand marketing, including brochures, direct mail and email campaigns, print ads.

Created conceptual photo illustrations. Designed logos, icons, charts, Multicolor Broachers and simple graphics.

Sysprotech Engineering & Consultants Pvt. Ltd,

Electrical Testing Engineer

May 1995 – Sep 1998

Electrical Circuit Design, Project engineering activities for T & LT Switch Gear and relay panels testing and commissioning.

Education Qualification

Bachelor of Engineering (EEE)-1990 to1994-Bharathidasan University

Multimedia and designing - 2007 Oct - 2008 Mar-Soft View (Multi Media Course)

Work Sample

Check My Portfolio @

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