Social Media Administrative Assistant

PROFESSIONAL EXPERIENCE

SENIOR ADMINISTRATIVE ASSISTANT TO THE VICE PRESIDENT,

BRAND, MARKETING, DIGITAL

Marriott International Bethesda, MD April 2018-Present

• Provide support to the Vice President as well as her team of 16 executives

• Handle spending and invoice analysis for the $73M North America Marketing Funds budget used to drive demand and revenue to Marriott’s hotels

• Monitor spending as well as perform invoice processing and support management for the overall departmental budget of $7M

• Develop stakeholder and team surveys, as well as present the findings to marketing leadership as to best support team initiatives

• Organize and execute our monthly leadership meetings

• Supported the planning and execution of the bi-annual “Accelerated Marketing Performance Training Conference” in 2019, with 325 marketing professionals in attendance

• Worked as part of the “Social Media Task Force”, responding to inquiries and identifying high-profile comments for analysis during the data breach in 2018

SALES MANAGER at the MID ATLANTIC SALES OFFICE

Marriott International Gaithersburg, MD March 2017-April 2018

• Sold meeting space and rooms in 22 hotels in the DC, Arlington, and Alexandria area with the ability to cross-sell into 101 other hotels in the Mid-Atlantic

• Contracted $2.71M to a goal of $1.67M (162% of goal) in 2017

• Maintained an ESS (Event Satisfaction Survey) average of 96.15%

• Maintained an QTI (Quality Tracking Insurance) average of 87.85%

• Created internal collateral such as area maps, hotel feature comparisons sheets, and a selling checklist to overcoming booking obstacles

• Mentored 6 sales managers in protocols, hotel regions, and culture

• Pioneered the launch of Sertifi, a new contract distribution system

• Achieved Sales Manager of the Year (2017)

CATERING SALES ADMINISTRATIVE ASSISTANT at THE MAYFLOWER HOTEL

Marriott International Washington, D.C. February 2016-March 2017

• Supported three catering sales executives to generate over $8 million in yearly revenue through drafting contracts, distributing online leads, managing site visits, and qualifying leads

• Redesigned contracts, proposals, catering menus, and wedding packages to improve the customer experience and increase sales

• Facilitated client events for high-end social and meeting event planners that drove awareness and generated new prospects

• Managed and qualified an average of 15 leads per day from Wedding Wire and related wedding request sites

• Developed content strategies with social media partners that attracted new clients and market avenues

• Designed and managed the social event photo shoot which produced modern sales collateral after the Mayflower’s renovation CONTACT

757-***-****

**********@*****.***

Alexandria, VA

Linkedin.com/jessiecastner

EDUCATION

B.S. Tourism & Event Management

Concentration in Hospitality Management

George Mason University

Fall 2012–Fall 2015

CERTIFICATIONS

• Business Branding (2020)

• Digital Marketing (2020)

• Marriott Branding (2019)

• Marriott Wedding Certification (2017)

• Ritz Carlton Wedding Certification

• (2017)

PROFESSIONAL SKILLS

• Hotel Sales

• Event Management

• Branding

• Advertising

• Photography

• Graphic Design

• Search Engine Optimization

• Marketing

• Copywriting

• Project Management

PROFESSIONAL TOOLS

• Adobe Creative Suite

• MS Office

• Salesforce

• Sertifi

• C.I.T.Y.

• MARSHA

• PeopleSoft

• Concur

JESSIE CASTNER

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