Manager Media

E D U C A T I O N

Bachelor of Arts in Media Communications and Business

Administration: Marketing & International Business Muhlenberg College

Allentown, PA August 2014 - May 2018

P R O F E S S I O N A L E X P E R I E N C E

Strategic planner and buyer for offline and digital channels on a fully integrated team for SK-II, including online video, podcasts, and programmatic media

Oversee all affiliate, eCRM, and eCom efforts with heavy involvement in email marketing, one of the brand's top revenue-driving tactics

Responsible for organizing internal cross channel

communications, billing, and full-year planning

Served as the main POC for the Times Square OOH campaign for clients and seven partner agencies

Coordinate print buys for the brand with GroupM teams Manage campaign from RFP to wrap-up; responsible for vendor relationships, campaign creation, trafficking, optimizations, and analysis

Update weekly and monthly performance reports for global dissemination to SK-II brand teams

Train and supervise one intern, who became an associate Senior Associate, Digital Investment

MediaCom September 2019 - Present

Assisted with display and online video media planning, trafficking, and optimizations across seven Allergan campaigns under two Senior Associates

Was responsible for pulling weekly pacing reports and monthly billing

Developed vendor relations by evaluating new partners, coordinating team meetings, and providing

recommendations to supervisors and clients

Successfully ran seven brands singlehandedly for three months after planners were no longer present

Associate, Digital Investment

MediaCom November 2018 - September 2019

New York, NY

**********@*****.***

C O N T A C T

I N F O R M A T I O N

S K I L L S

HAYLEY STECKLER

207-***-****

Media planning/trafficking:

Prisma for Sellers,

DoubleClick Campaign

Manager, Innovid, Moat,

IAS, MediaTools, Telmar,

Bangle

Analytics:

Microsoft Office, Advanced

MS Excel, Tableau, Adoble

Analytics/Omniture, Google

Ads, Google Analytics,

Comscore

P R O F I L E

Experienced client-facing

professional with a strong digital

background. Strategic planner

across offline and digital channels

for a fast-paced DTC e-commerce

account. Enthusiastic team player

and leader with history of growing

relationships across internal and

external teams. Extremely

motivated to constantly develop

skills and grow professionally.

Contact this candidate