Social Media Digital Marketing

BS

Brian Schachter

***** **** ***** ******, **** Raton, FL, 33498

T: 954-***-**** E: *******@*****.***

www.linkedin.com/in/schachterbrian

Strengths

● Creative, analytical marketing expert with strong knowledge of digital and social media practices.

● Able to track performance, deliver results and collaborate to help achieve company objectives.

● Computer proficient in Mac, Windows, Micros, Oracle, and Microsoft Office.

● Software proficient with Copper, Mailchimp, Canva, Photopea, Hubspot, SEMRush, and Buzzsumo.

● Fluent in English, and experienced with Spanish and French. Certifications

Google Analytics Power User:360, Data Studio, Tag Manager Hubspot:Inbound Marketing, Content Marketing, Social Media, Email Marketing, Growth Marketing Certification in Digital Marketing,Florida Atlantic University, Boca Raton, FL Education

M.S. Travel and Tourism Management,Florida International University, Miami, FL 2010 B.A. Public Communication and Marketing,American University, Washington, D.C. 2007 Work History

Senior Influencer Marketing Specialist,Inside Out Media/Travel Mindset, Boca Raton, FL, 2017-2020

● Generated over $1 Million in gross revenue by partnering with travel and lifestyle brands on influencer marketing programs, leveraged a 88,000+ influencer database to deliver on specific brand goals and objectives.

● Increased new visitation for destination clients by 11%, increased brand lift for lifestyle clients by 45%, and generated $13 in earned-media revenue and $6.50 in revenue for every $1 invested. Digital Account Strategist-Media Partners, Advantage Solutions, Boca Raton, FL 2016-2017

● Onboarded 3 new monthly accounts with traditional media companies and publishers providing proprietary opt-in consumer data to bundle with traditional advertising efforts for their local clients.

● Developed weekly campaigns for media partners by training their sales teams to build brand awareness for local clients, driving website and social media traffic and offering guidance on their campaign performance.

● Generated 15-20% open rates and 4-6% click-through rates on digital marketing campaigns for clients via email, retargeting, social media and content marketing efforts. Owner and Chief Travel Officer, Limitless Travel Group/Cruise Planners, Boca Raton, FL 2015-2019

● Built and managed full-service travel business focused on lifestyle-focused travel packages through creating strategic partnerships with vendors and budget planning, and monthly events that generated over 100+ leads.

● Increased luxury travel sales by 60% over first year in business by developing client relationships through email marketing, social media groups, website and direct mail.

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