Social Media Digital Marketing

ROSEMARIE W. DUKE

PROFESSIONAL EXPERIENCE: Portfolio *******@*****.*** 804-***-**** LinkedIn

Digital Marketing Director, Gardenhouse Brands, Los Angeles, CA June 2018 – present

• Launched and oversee E-commerce wellness and apparel brands via Shopify and Big Commerce

• Monitor and optimize integrated marketing campaigns through Facebook Business Manager and Google Analytics and study results to adjust strategy and budget allocation

• Facilitate and implement A/B Tests, Market Research, and Consumer Behavior data analysis to drive growth

• Organize, forecast, and track yearly and quarterly budgets

• Manage 15 part time employees, 2 full time employees, and freelancers Producer & Assistant Creative Director, Gardenhouse Brands, Los Angeles, CA June 2018 – present

• Oversee media planning and creative development for social media, marketing, web, and advertising

• Produce and create creative assets for social media, web, marketing materials, and advertising

• Co-direct brand vision and creative strategy with Creative Director

• Translate marketing needs and brand identity to commercials, photoshoots, and experiential marketing events Lead Copywriter, Gardenhouse Brands, Los Angeles, CA June 2018 – present

• Craft SEO copy, web and social media content, product descriptions, PR memos, commercials, and slogans

• Conceptualize and evaluate messaging strategy for six different brand identities Founder, 70sWorship, Los Angeles, CA January 2019 – present

• 18K+ Interior Design Influencer, Community Manager, Graphic Designer, Creator, Copywriter

• Build and develop blog, affiliate marketing, and brand partnerships Training and Communications Manager, Nestlé, Glendale, CA September 2017 – May 2018

• Managed internal Nestlé training materials and email marketing campaigns

• Oversaw copywriting, email design layouts, content scheduling, and distribution through SaaS software Implementation Consultant, The Educe Group, Washington D.C. May 2015 – June 2017

• Implemented CSOD SaaS solution for Fortune 500 companies across the United States and Europe

• Served as Lead Copywriter for all B2B marketing materials Copywriter, IMP and the 930 Club, Washington, D.C. June 2013 – June 2016

• Composed original content for 930 social media and website. Managed 930 Club Instagram and Twitter. EDUCATION: • Provided creative and administrative feedback and support for Creative Director and Creative Coordinators Digital Marketing, General Assembly, Los Angeles, CA June 2019 – August 2019

• Paid Media: focus on Facebook Business, Google Ads, and A/B Testing

• SEO: focus on content and optimization

• SMO: focus on Instagram and Facebook

• Email Marketing: focus on strategy and analytics Bachelor of Arts (2), Government & American Studies, The College of William and Mary May 2015

• Government, focus in Political Theory

• American Studies, focus in Material Culture

SKILLS:

• Copywriting, Project Management, Mac, PC, Microsoft Office Suite, Adobe Illustrator, Photoshop, Gantt Charts, Google Analytics, Facebook Business Manager, Google Ad Words, Hootsuite, Sprout Social, G- Suite, Excel, Instagram, Snapchat, YouTube, LinkedIn, Twitter, Pinterest, and Tumblr

• Beginner experience: InDesign, Tik Tok, Lightroom, Moz, Big Commerce, Shopify, Refersion, Lead Dyno

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