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Social Media Digital Marketing

Location:
Quezon City, Philippines
Posted:
September 29, 2020

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Resume:

KLARIZZA ANNE ROSE LAZA SANTILLAN

* ***** ******** ******, ******** Village, Brgy. Sangandaan, Proj. 8, Quezon City

091******** adgh3w@r.postjobfree.com

Job Objective

Deeply passionate about brand, retail and digital marketing with 10 years of experience in different industries.

Education

Bachelor of Sciences in Management (2010) Major in Communications Technology Management

Ateneo de Manila University (AdMU)

Financial Aid Scholar

Work-Related

Licensing and Retail Manager, Haven Asia Consumer Products Philippines, Inc. (Nov. 2019 – Present)

•Drive long-term revenue generating partnerships. Responsible for driving new business development in key categories and as well as focusing on ‘creative thinking’ i.e. taking brands into relevant, innovative categories.

•Build promotional base programs with third party partners

•Work closely with key licensees in the development of product merchandise plans, concepts and ideas in order to achieve budget for all key categories.

•Responsible for the management of the whole brand extension process for specified brands.

•Day-to-day management of licensee base. Conduct quarterly business review to develop strategies to reach targets.

•Develop a cost-effective retail activation and ensure return of investments.

Marketing and Business Development Manager, Lancaster Colors International Inc. (Jan. 2018 – October 2020)

KEY ACHIEVEMENTS:

•Pioneered the creation of the e-commerce website with the objective of reaching provincial areas and international countries looking for quality childrenswear for all occasions.

•Dress Sale Campaign (online) resulted to a 5.5x in ROAS with 4.6x ROI

•Increased sales by 10% in-store for the months of April to June with the help of the Big Basket Campaign

•Closed the first-ever collaboration of Disney x Periwinkle childrenswear collection.

•Develop the franchise network for the company and explore opportunities for local and international expansion

•Supervise participation in local & international franchise trade shows

•Serve as liaison between the franchisor and franchisee

•In-charge of developing the e-commerce business of the company

•Prepare & manage department targets

Marketing Manager, Lancaster Colors International Inc. (Sep. 2016 – Dec. 2017)

KEY ACHIEVEMENTS:

•Grew the page likes 1225% in Facebook in the first year

•Maintained an engagement rate of 7% with curated content

•Standardized social media procedures and reporting to measure success.

•Spearheaded the influencer marketing campaign for Zazu

•Manage the marketing function of the company and all activities within the marketing department.

•Develop the marketing plan for the company in line with the Company’s strategy and goals.

•Overall responsibility for brand management and corporate identity

•Planning and implementing promotional campaigns.

•Preparing online, print marketing campaigns and manage social media presence and direct programs to improve social media reputation and recognition.

•Oversee visual merchandising and window display and set-up.

•Manage new store construction and renovations

Brand Executive, Primer Group of Companies (Oct. 2015 – Aug. 2016) Herschel

KEY ACHIEVEMENTS:

•Headed the Spring Sumer 2016 Collection press event for Herschel

•Oversaw the opening of Herschel SM Iloilo (May 2016)

•Develop objectives and strategies for the brand and drive key strategies for its improvement

•Builds on leader/principal directed campaigns and implementation

•Tracks and maintains budgeted financial targets, including sales targets, advertising and promotion

•Regularly seeks field input on program evaluation, market conditions, and ideas for improving business

•Forecasts and reviews the sales performance of every product category

Assistant Category Manager, Avon Cosmetics Inc., (Aug. 2014 – Sep. 2015)

•Achieve financial plan for Intimate Apparel Philippines are met ensuring all campaign targets are managed.

•Drive portfolio and merchandise excellence through improved customer proposition. Improve earning opportunities of the dealers.

•Champion and launch all below-the-line initiatives.

•Constant monitoring of active with excess, phaseout, and discontinued items by adhering to category best practices in flowing management.

Brand Associate, Primer Group of Companies (Mar. 2012 – Aug. 2014) General

KEY ACHIEVEMENTS:

•Pioneered the multi-brand store, General from mission vision up to launch.

•Handled store opening for pioneer store in Bonifacio High Street and Ayala Center Cebu

•Spearheaded the Curatorship program with different partners: Robert Alejandro and Mini Cooper

•Handles brand, marketing and merchandising for General, a multi-brand one-stop-shop for the self-made man

•Develop objectives and strategies for the brand and drive key strategies for its improvement

•Builds on leader/principal directed campaigns and implementation

•Tracks and maintains budgeted financial targets, including advertising and promotion

•Regularly seeks field input on program evaluation, market conditions, and ideas for improving business

•Forecasts and reviews the sales performance of every product category

Brand Assistant, Suyen Corporation (Bench) (Mar. 2011 – Feb. 2012) Patchi, The

Face Shop

KEY ACHIEVEMENTS:

•Spearheaded the opening of the first kiosk of Patchi in Greenbelt 5

•Headed the coordination of logistics and program of the Kim Hyun Joong Press Conference (Aug 2011)

•Forecast and reviews the sales performance of every product category

•Prepares and reviews the ordering of the staple stocks and new items

•Allocates product distribution of each branch/store

•Monitors stock level inventory and transfers via store and warehouse visits

•Coordinates with suppliers on all documentations and other requirements to facilitate order

•Creates and presents monthly window launches and visual for the store’s theme

•Implements visual guide by supplier and coordinates with the Visual Department on the material and distribution

•Creates and reviews marketing plan for the whole year including window themes, promos, print ads, and press releases

•Reviews print ad to be released in media channels

•Coordinates and implements smooth flow of program and events

Training and Performance Specialist (Apr. 2010 – Mar. 2011) RAFFCO International Trading Corporation

•Effectively coordinates the schedule of orientation of new employees with different teams

•Assists in facilitating training programs by effectively delivering segments or modules

•Assists in development of training modules based on objectives and expected training results

•Conducts the review of the Performance Appraisal Report to check compliance with support documents, procedures and accuracy of computations

Certifications

Certified Digital Marketer – E-Commerce, Certified Digital Marketer (July 2020)

The Fundamentals of Digital Marketing, Google Digital (June 2020)

Career Service Professional Examination Passer (17 October 2010)

Career Service Sub-Professional Examination Passer (18 November 2008)

Seminars Attended

Participant, Certified Digital Marketer, Content 360: Online SEO (June 20, 2020)

Participant, Certified Digital Marketer, Online E-Commerce Program (May 30, 2020 & June 5, 2020)

Facilitator, RAFFCO International Trading Corporation, Service Excellence Seminar (August 2010)

Skills and Interest

Fluent in English and Filipino. Knowledgeable in Adobe Photoshop and social media. Excellent public speak and enjoys facilitating and motivating people. Experienced in people and office management.

Interests: brand management, digital marketing, social media, reading about pop culture, writing and music.



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