Social Media Manager

KYLE FRAY

CONTACT

EXPERIENCE

Lead the Creative Department internship class of 25 by heading

meetings and making sure projects are on track

Worked with designers, artists, copywriters, sales teams and marketers to create effective selling platforms and both digital and print content. Created and executed local campaigns for high profile clients, such as Tommy Hilfiger and Orangetheory Fitness

Assisted in the University of Florida's Facilities Services' employer re- branding, including digital materials, physical materials and increasing student awareness and communication

Photography and Design Intern - March 2018 - November 2018 PR & Internal Communications

407-***-**** Specialist

*******@*****.***

kylefrayblog.wordpress.com

EDUCATION

University of Florida

May 2019

Bachelor of Science

in Public Relations

Minor: Communication Studies

GPA: 3.48/4.0

SKILLS

Photoshop CC 2017

Lightroom Classic CC 2017

Premiere Pro CC 2017

AP Style

Workday ATS

Sprout Social

WordPress

Microsoft OfficeSuite

Google Suite

SalesForce

Muck Rack

Coverage Book

Google Analytics

CERTIFICATIONS

Google Analytics for Beginners

Advanced Google Analytics

Google AdWords

Hootsuite Platform Certification

Lynda Mobile Marketing

HubSpot Inbound Certification

SOCIAL

@kylefray

@KyleWhaleEmoji

/kylefray

INVOLVEMENT

Plan advertising concepts for future brand partnerships with high profile collaborators and forecast public response

Develop, implement and manage company's social media strategy Lead various events, such as IHG First Look, Conversation Series with senior leaders, volunteer opportunities and Lunch & Learn sessions Create and submit press releases for hotel openings and rewards program updates to 25+ news organizations, such as Forbes and Today Produce and present the company's application to Public Relations Society of America (PRSA) for the Phoenix award

Participates in the development of ongoing creative and cost-effective sourcing strategies

PR & Internal Communications Specialist - May 2019 - Present Intercontinental Hotels Group (IHG) - Atlanta, Georgia Student Athlete

UF Ultimate Frisbee Team NCAA Division 1

UF Men's Lacrosse Team MCLA Division 1

August 2016 - May 2019

July 2015 - April 2016

Organizations

College for Written and Oral Communication Ambassador Public Relations Student Society of America

Florida Business Leadership Society

October 2016 - May 2019

January 2017 - May 2019

Sept 2015 - June 2016

Researched and evaluated trends, consumers, the competitive and market landscape data to make business recommendations for social media content, primarily on Instagram, Facebook, and Twitter. Manually analyzed data to create reports for influencer accounts Created surveys and provided results via PowerPoint Presentations for internal stakeholders to be able to forecast shifts in consumer needs Responsible for planning, implementing and monitoring the company's Social Media strategy in order to increase brand awareness Owned Media Manager Intern - November 2018 - April 2019 The Agency - Gainesville, Florida

Grew a strong student following on Instagram and Twitter Maintained following by creating and scheduling daily original content Recruited and managed a team of six contributors who created daily content and hosted live social media chats during school events Social Media Intern - July 2017 - December 2017

Black Sheep - Orlando, Florida

Teaching Assistant

SPC2608- Intro to Interpersonal Communications

University of Florida

January 2019 - May 2019

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