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Marketing & Strategy Manager

Location:
Lagos, Nigeria
Salary:
5000000
Posted:
September 25, 2020

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Resume:

IDOWU AYODELE ADELEKE

**, ******* ****** ********* **** Lagos.

Email: adgec8@r.postjobfree.com

Phone number: 080********

CAREER SUMMARY

I research and analyze markets, brand competition and consumer behavior to develop strategies for business growth. I also lead cross-functional teams to solve complex business issues and consult with business executives to deliver insights that drive strategic initiatives.

INSTITUTIONS ATTENDED WITH DATES

University of Lagos 2016-2018

Operation Research (MSC)

Federal University of Technology, Akure 2008-2014

Statistics (B-Tech; Second Class Upper Division)

Ajayi Crowther Senior Secondary School Bariga, Lagos 2003-2005

Senior Secondary School Certificate

SKILLS AND COMPETENCE

Interpersonal skills, with strong written and oral communication skills;

Good analytical and numerical skills;

Ability to work well with numbers and analyze complex data;

The ability to use initiatives;

Accuracy and attention to detail;

Excellent organizational skills;

Proficient in computer software packages such as Microsoft. Word, Excel, PowerPoint, Power-BI, SPSS, Tableau, Anaconda Framework, Orange;

Creativity and problem-solving skills;

Flexibility and drive;

IT literacy;

An interest in psychology and behavior;

Digital marketing (in view)

AREA OF EXPERTISE

Brand Management

Research & Strategy

Business Intelligence

Data analysis and interpretation

Competitive intelligence

PERSONAL SKILLS

Strong analytical thinker

Communication skills

Goals oriented

EXPERIENCES

STRATEGY MANAGER @ BRAND FOOTPRINT COMMUNICATIONS March 2020 – Till date

Lead and shape strategy that will attain new business growth while retaining existing business base

Translate strategy into clear objectives and marketing initiatives.

Research and gather data to develop well-informed strategic plans for clients

Maintain up-to-date detailed knowledge of the competitive landscape, in consultation with brand strategy, and work to develop long-term plan for competitive differentiation.

Develop and implement recommendations for long term marketing programs which could include strategic alliance with other brands

Collaborate closely with c/s to develop programs for thought leadership in the market and to clients

Work closely with colleagues to support go-to-market plans, events, sponsorships, and opportunities

Analyze and develop procedures to measure and track success of marketing initiatives.

Independently manage the work of analyst(s) and/0or business intelligence in support of programs and initiatives.

Monitoring and evaluation of strategy implementation and follow up support.

The key Clients I currently work on are Kimberly Clark, Cadbury, AB INBev and BAT

SENIOR RESEARCH/STRATEGY EXECUTIVE @ TEQUILA NIGERIA March 2019 – March 2020

I provided analytical insight and expertise to marketing activities that strategically position the client’s products as a market leader, these also included analyzing competitors and external market factors. I designed qualitative and quantitative research plans for market research projects and managed and trained ADHOC staff to ensured projects are delivered with outstanding results

The key brands I currently work on are Reckitt Benckiser, Fenix, Nampak Bevcan, Visa and Nigeria Breweries.

RESEARCH/ACCOUNT MANAGEMENT @ OAKLANDS & JOHNSON LIMITED Oct 2017 – Mar 2019

RESEARCH:

Designed research methods such as questionnaires, proposals, methodology, etc.

Supervised and monitored the field and ad-hoc staff

Carried out qualitative or quantitative research

Wrote reports, including client recommendations

Analyzed, and presented results

Generated consumer insight for clients in different industries

Wrote proposals and attended meeting with team members and line managers

Built relationships with clients on research and data related projects

Communicated with clients to understand and document the business objectives.

Designed qualitative and quantitative research plans for products in all stages of the Product Life Cycle

Evaluated the effectiveness of advertising methods

ACCOUNT MANAGEMENT

Responsibilities included owning and cultivating client relationships for assigned clients during the implementation phase and throughout the ongoing relationship

The primary responsibility was to be the primary point of contact for clients during campaign implementations

Ensured the project is implemented within contractual obligations and regulatory requirements.

Responsible for overseeing multiple client projects at one time.

Prepared reports on project performance

Oversee a team of 50+ ad-hoc staff.

Projects worked on includes;

Martini – On-trade – Horeca activations

Aspen 1-2-1 – Retail & Horeca, Events

Bosch Open Market Activation

BSH In-store Merchandising

Henkel Open Market and Neighbourhood Activation

Chocolove Product Launch

Nikon In-store Activation, etc.

RESEARCH/STRATEGY @ OAKLANDS & JOHNSON LIMITED September 2016 – September 2017

Worked with various stakeholders across creative, client’s service, activation, and production to develop or refine various communications strategies, which included the branding of a company, product or client.

Some of the key brands I managed include:

• Aspen; Winston Cigarette (Japan Tobacco International - JTI):

Full Responsibility for Aspen and Winston’s 1-2-1 consumer and retail engagement campaigns; I helped drive trial amongst key SOB consumers; drove purchase intent for key SOB consumers; the compilation of a consumer database; assisted in the execution of consumer brand experience events for brand association. Provided competitor market intelligence reports. Development of HORECA channels etc.

• Snickers Chocolate (Mars Inc.):

Successfully developed a strategy from market research insights; Assisted in improving Brand visibility, and word of mouth value; Worked closely with Mars to ensure that Brand is well penetrated and available to consumers at the different strata of the trade channel.

• Mcvitties Biscuit (United Biscuit):

Assisted with the Planning and implementation of all brand-related promotions consumer / Trade. Implemented and analyzed all brand-related research e.g. Consumer and Trade Data collection, Retail audit etc.

• Some Other Brands that I currently manage include:

Kellogg’s; Pringles; Bosch; Vitafoam; Canbebe Diaper; Vital Milk Champ; Mr. Chef Seasoning Cubes; Cummins Generator; Top Feeds; etc

HUMAN RESOURCE ADMINISTRATOR @ AVIS NIGERIA March –September 2016

Provided job candidates by screening, interviewing, and testing applicants; notifying existing staff of internal opportunities; maintaining personnel records.

Payed employees by calculating pay; distributed checks; maintained records.

Administered staff loan, medical insurance, savings bond, and disability programs by advising employees of eligibility; providing application information; helping with form completion; verifying submission; notifying employees of approvals.

Monitored unemployment claims by reviewing claims; substantiating documentation; requesting legal counsel review.

Maintained human resources record by recording new hires, transfers, terminations, changes in job classifications, merit increases; tracking vacation, sick, and personal time.

Oriented new employees by providing orientation information packets; reviewing company policies; gathering withholding and other payroll information; explaining and obtaining signatures for benefit programs.

Documented human resources actions by completing forms, reports, logs, and records.

Updated job knowledge by participating in educational opportunities; reading professional publications.

Accomplished human resources department and organization mission by completing related results as needed

MATHEMATICS TEACHER/NATIONAL YOUTH SERVICE CORPS July 2014 - June 2015

Actively instructed students,

Created lesson plans,

Assigned and corrected homework,

Managed students in the classroom,

Communicated with parents and helped students prepare for standardized testing

Helped students prepare for graduation and college entry exams

INDUSTRIAL TRAINING/ NATIONAL POPULATION COMMISSION LAGOS July 2011 - December 2011

Registered births, stillbirths, deaths, marriages and civil partnerships (including re-registrations, corrections, and adoptions)

Took birth and death declarations

Carried out "special circumstances" registrations such as Registrar

Maintained current knowledge of registration law and procedures

Provided advice and information on registration issues to members of the public face to face, by telephone and by email, including birth and death registration.

PROFESSIONAL CERTIFICATE

Chattered Institute Of Personnel Management Certificate (2016)

ONLINE TRAINING (EDX)

Analytics for Decision Making 2017

Buyer Behavior and Analysis 2017

Statistical Thinking for data science 2017

Discovering and meeting market needs 2016

OTHER CERTIFICATE

Guardians of the National International (GOTNI) (2014)

Entrepreneurship Certificate (2012)

DISTINCTIONS AND AWARDS

Most Outstanding Corp Member

National Youth Service Corp (Enugu State) (2014)

Outstanding Academic Performance

Statistics Department (FUTA) (2014)

REFEREES

Will be submitted on request



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