IDOWU AYODELE ADELEKE
Phone number: 080********
I research and analyze markets, brand competition and consumer behavior to develop strategies for business growth. I also lead cross-functional teams to solve complex business issues and consult with business executives to deliver insights that drive strategic initiatives.
INSTITUTIONS ATTENDED WITH DATES
University of Lagos 2016-2018
Operation Research (MSC)
Federal University of Technology, Akure 2008-2014
Statistics (B-Tech; Second Class Upper Division)
Ajayi Crowther Senior Secondary School Bariga, Lagos 2003-2005
Senior Secondary School Certificate
SKILLS AND COMPETENCE
Interpersonal skills, with strong written and oral communication skills;
Good analytical and numerical skills;
Ability to work well with numbers and analyze complex data;
The ability to use initiatives;
Accuracy and attention to detail;
Excellent organizational skills;
Proficient in computer software packages such as Microsoft. Word, Excel, PowerPoint, Power-BI, SPSS, Tableau, Anaconda Framework, Orange;
Creativity and problem-solving skills;
Flexibility and drive;
An interest in psychology and behavior;
Digital marketing (in view)
AREA OF EXPERTISE
Research & Strategy
Data analysis and interpretation
Strong analytical thinker
STRATEGY MANAGER @ BRAND FOOTPRINT COMMUNICATIONS March 2020 – Till date
Lead and shape strategy that will attain new business growth while retaining existing business base
Translate strategy into clear objectives and marketing initiatives.
Research and gather data to develop well-informed strategic plans for clients
Maintain up-to-date detailed knowledge of the competitive landscape, in consultation with brand strategy, and work to develop long-term plan for competitive differentiation.
Develop and implement recommendations for long term marketing programs which could include strategic alliance with other brands
Collaborate closely with c/s to develop programs for thought leadership in the market and to clients
Work closely with colleagues to support go-to-market plans, events, sponsorships, and opportunities
Analyze and develop procedures to measure and track success of marketing initiatives.
Independently manage the work of analyst(s) and/0or business intelligence in support of programs and initiatives.
Monitoring and evaluation of strategy implementation and follow up support.
The key Clients I currently work on are Kimberly Clark, Cadbury, AB INBev and BAT
SENIOR RESEARCH/STRATEGY EXECUTIVE @ TEQUILA NIGERIA March 2019 – March 2020
I provided analytical insight and expertise to marketing activities that strategically position the client’s products as a market leader, these also included analyzing competitors and external market factors. I designed qualitative and quantitative research plans for market research projects and managed and trained ADHOC staff to ensured projects are delivered with outstanding results
The key brands I currently work on are Reckitt Benckiser, Fenix, Nampak Bevcan, Visa and Nigeria Breweries.
RESEARCH/ACCOUNT MANAGEMENT @ OAKLANDS & JOHNSON LIMITED Oct 2017 – Mar 2019
Designed research methods such as questionnaires, proposals, methodology, etc.
Supervised and monitored the field and ad-hoc staff
Carried out qualitative or quantitative research
Wrote reports, including client recommendations
Analyzed, and presented results
Generated consumer insight for clients in different industries
Wrote proposals and attended meeting with team members and line managers
Built relationships with clients on research and data related projects
Communicated with clients to understand and document the business objectives.
Designed qualitative and quantitative research plans for products in all stages of the Product Life Cycle
Evaluated the effectiveness of advertising methods
Responsibilities included owning and cultivating client relationships for assigned clients during the implementation phase and throughout the ongoing relationship
The primary responsibility was to be the primary point of contact for clients during campaign implementations
Ensured the project is implemented within contractual obligations and regulatory requirements.
Responsible for overseeing multiple client projects at one time.
Prepared reports on project performance
Oversee a team of 50+ ad-hoc staff.
Projects worked on includes;
Martini – On-trade – Horeca activations
Aspen 1-2-1 – Retail & Horeca, Events
Bosch Open Market Activation
BSH In-store Merchandising
Henkel Open Market and Neighbourhood Activation
Chocolove Product Launch
Nikon In-store Activation, etc.
RESEARCH/STRATEGY @ OAKLANDS & JOHNSON LIMITED September 2016 – September 2017
Worked with various stakeholders across creative, client’s service, activation, and production to develop or refine various communications strategies, which included the branding of a company, product or client.
Some of the key brands I managed include:
• Aspen; Winston Cigarette (Japan Tobacco International - JTI):
Full Responsibility for Aspen and Winston’s 1-2-1 consumer and retail engagement campaigns; I helped drive trial amongst key SOB consumers; drove purchase intent for key SOB consumers; the compilation of a consumer database; assisted in the execution of consumer brand experience events for brand association. Provided competitor market intelligence reports. Development of HORECA channels etc.
• Snickers Chocolate (Mars Inc.):
Successfully developed a strategy from market research insights; Assisted in improving Brand visibility, and word of mouth value; Worked closely with Mars to ensure that Brand is well penetrated and available to consumers at the different strata of the trade channel.
• Mcvitties Biscuit (United Biscuit):
Assisted with the Planning and implementation of all brand-related promotions consumer / Trade. Implemented and analyzed all brand-related research e.g. Consumer and Trade Data collection, Retail audit etc.
• Some Other Brands that I currently manage include:
Kellogg’s; Pringles; Bosch; Vitafoam; Canbebe Diaper; Vital Milk Champ; Mr. Chef Seasoning Cubes; Cummins Generator; Top Feeds; etc
HUMAN RESOURCE ADMINISTRATOR @ AVIS NIGERIA March –September 2016
Provided job candidates by screening, interviewing, and testing applicants; notifying existing staff of internal opportunities; maintaining personnel records.
Payed employees by calculating pay; distributed checks; maintained records.
Administered staff loan, medical insurance, savings bond, and disability programs by advising employees of eligibility; providing application information; helping with form completion; verifying submission; notifying employees of approvals.
Monitored unemployment claims by reviewing claims; substantiating documentation; requesting legal counsel review.
Maintained human resources record by recording new hires, transfers, terminations, changes in job classifications, merit increases; tracking vacation, sick, and personal time.
Oriented new employees by providing orientation information packets; reviewing company policies; gathering withholding and other payroll information; explaining and obtaining signatures for benefit programs.
Documented human resources actions by completing forms, reports, logs, and records.
Updated job knowledge by participating in educational opportunities; reading professional publications.
Accomplished human resources department and organization mission by completing related results as needed
MATHEMATICS TEACHER/NATIONAL YOUTH SERVICE CORPS July 2014 - June 2015
Actively instructed students,
Created lesson plans,
Assigned and corrected homework,
Managed students in the classroom,
Communicated with parents and helped students prepare for standardized testing
Helped students prepare for graduation and college entry exams
INDUSTRIAL TRAINING/ NATIONAL POPULATION COMMISSION LAGOS July 2011 - December 2011
Registered births, stillbirths, deaths, marriages and civil partnerships (including re-registrations, corrections, and adoptions)
Took birth and death declarations
Carried out "special circumstances" registrations such as Registrar
Maintained current knowledge of registration law and procedures
Provided advice and information on registration issues to members of the public face to face, by telephone and by email, including birth and death registration.
Chattered Institute Of Personnel Management Certificate (2016)
ONLINE TRAINING (EDX)
Analytics for Decision Making 2017
Buyer Behavior and Analysis 2017
Statistical Thinking for data science 2017
Discovering and meeting market needs 2016
Guardians of the National International (GOTNI) (2014)
Entrepreneurship Certificate (2012)
DISTINCTIONS AND AWARDS
Most Outstanding Corp Member
National Youth Service Corp (Enugu State) (2014)
Outstanding Academic Performance
Statistics Department (FUTA) (2014)
Will be submitted on request