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Social Media and Digital Marketing Executive

Location:
Atlanta, GA
Posted:
September 23, 2020

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Resume:

I have * years of combined experience in Digital and Social Media Marketing

where I have acted as social media gatekeeper but also as a strategic brand builder. I aspire to find an environment where I can continue to bring life to content strategies and develop digital marketing assets across social media channels within a thriving work environment. Being fluent in French and English, I'm a strong communicator and possess a customer-oriented attitude. I excel with diverse writing assignments, from SEO- friendly headlines to long- form informative e-mails

CAREER OVERVIEW:

WORK EXPERIENCE:

E-COMMERCE AND DIGITAL

MARKETING

FARZIN

KACHALIA - Consistently delivered quick but accurate descriptions for products, acting as a final gateway to products going live on website

- Worked closely with online merchandising to edit and update online product assortments, to leverage the tools and strategies to create and extract value for our consumer base, identifying and formulating plans to drive e-commerce revenue

- Created landing pages with high conversion rates that boost the website’s SEO ranking, raise brand awareness and significantly increase overall revenue from prospective clientele

- Supervised studio shoots with models, product photography and digital asset management for a portfolio of over 50 regional & international luxury fashion brands

- Facilitated influencer relations, content syndications and promotional campaigns for tradeshow events and exhibitions

- Created daily newsletters and homepage content, press releases, paid media ad copy in line with brand’s tone of voice and personality

- Conducted various brand-training sessions in retail stores to inform, communicate and help market products in order to drive additional sales opportunities

- Develop collaborative vendor relationships to create PO extracts and entries, order tracking, and manage incoming deliveries

- Worked with brands such as Gucci, Balenciaga, Carolina Herrera, Alexander McQueen, Issey Miyake, Shatha Essa, Rami Al Ali, Cult Gaia, Christian Siriano, Gallivant, Khoon Hooi, and Temperley London

BYSYMPHONY, ALABBAR ENTERPRISES L.L.C

JUNE 2018 - PRESENT

DIGITAL MARKETING AND CONTENT EDITOR

**********@*****.***

https://kachaliafarzeen.wixsite.com/myfashionation 251 North Apartment Homes

300 Cityline Ave NE Atlanta, GA 30308

(310) - 404-9992

CONTACT FARZIN:

Communication Skills (Verbal, Written and

Interpersonal)

Event Planning & Management

Brand Launching

Campaign Management

Microsoft Word

Microsoft Excel

Adobe Creative Suite

Marketing Operations

Editorial Shoots

CRM Software

Newsletters and E-mail Marketing

Content Creation

Social Media Marketing

Sponsored Content

AP Writing Style

TECHNICAL SKILLS:

EDUCATION:

Fashion Buying and Merchandising

London College of Fashion

(September 2019)

BSc - Finance and Accounting

Sorbonne Abu Dhabi - Université d'Ottawa

(September 2012 - January 2014)

Baccalauréat Economique et Social

Lycée Louis Massignon Abu Dhabi

Admise Mention BIEN (June 2011)

Fashion Marketing and Retail

Heriot-Watt University UK-Dubai Campus

(September 2016 - April 2018)

PALMER'S SKINCARE, E.T BROWNE L.L.C

JUNE 2017 - AUGUST 2017

SOCIAL MEDIA MARKETING & PR INTERN

- Conceptualized and managed marketing campaigns’ launch activations

- Developed promotional calendars in-line with specific goals and schedules

- Media design collaboration for direction

- Conducted Cost/Benefit analyses to develop brand building strategies across franchise portfolios

- Hosting and promoting events and products

- Assisted in program development for clients from concept to final program delivery, including product launches and execution of digital media strategy. PINK TREE ADVERTISING & MARKETING

JUNE 2016 - AUGUST 2016

LUXURY BEAUTY MARKETING ASSOCIATE

- Assisted in program development for clients from concept to final program delivery, including product launches and execution of digital media strategy.

- Closely monitored the performance of new launches and existing business in the prestige cosmetics categories.

- Gained hands-on experience in building sustainable strategies to improve business performance, developing and maintaining strong working relationships with affiliates, internal support groups, and marketing managers of prominent brands like Tom Ford, Clarins, Yas Perfumes, Jergens Skincare, Johnson & Johnson.



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