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Manager Social Media

Sharjah, United Arab Emirates
September 23, 2020

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Address: Al Nahda Dubai

Cell :+971*********


Profile Brief

I’m highly motivated person having more than 6 years of diverse experience in QSR (Quick service Restaurants) industry. I also possess a very deep level of insights & hands on experience in areas of Operations, Marketing, Business development, Research and Analyzing the market, Designing and Implementing marketing campaigns including discount strategy and promotional content for development, planning and implementing strategies that can attract the clients, identify opportunities and develop marketing calendar and evaluate organization performance w-r-t company’s policies, procedures and analyze sales & cost data and provide specific customized direction for the improvement.

Core Area

- HR Management - Training & Development

- Operations & Management

- Business Development - Business Analysis Skills

Professional Work Experience

Jan 2020 to present

Company: Eighties Restaurants-Dubai

Duties & Responsibilities

- Responsible for 3 branches operations / financial audit, recruiting, training and supervising staff.

- Sale analyses on monthly basis and discuss with team.

- Assessing online delivery business weekly and work on it to enhance the business.

- Promoting and marketing the business

- Working on cost of goods /food cost to increasing profitability.

- Responsible for employees hiring, training on all areas like, operation, customer service.

- Planning of marketing on special events, discounts, coupons etc.

- Responsible for interacting with guests, monitoring store performance based on guest feedback and following up on consumer care compliments and complaints.

- Responsible for coordinating monthly meeting with Store Managers / In-charge.

- Complete weekly food and paper inventory.

Position: General Manager - Operations

- Operational /financial monthly auditing of the outlets.

- Ensure workplace safety and food hygiene standards.

- Handling administration and paperwork

May 2018 to December 2019

Company: Subway

Duties & Responsibilities

- Support 15 subway restaurant, 12 franchisee owners, 30 managers and 180 employees across central Pakistan.

- Analyses delivery business of all allocated branches on weekly bases.

- Opportunity analysis for new store opening and product development.

- Monitor and assess for appropriateness for implementation within the business industry trend and recommend as necessary

- Site Reviews by conducting three day parts of customer intercepts for all reviews within assigned area.

- Provide direction and proficiency to franchisees and staff with regard to new store openings & transfer training to strengthen the business.

- Conduct Territory Review Action Plan review meeting with the Business Development Agents and their Management team. Discuss all observations resulting from the restaurant visits to identify opportunities that could positively influence operations, the guest experience, sales and Franchise Owner profitability. Discuss all improvement opportunities identified in the Territory Review Action Plan and timelines to implement.

- Complete an opening Evaluation, opening photographs, and opening hours log and submit to FWH within the required time frame.

- Provide coaching franchisees as well as store staff on how to improve in various areas of Restaurant Operations, SMART Development, Local Restaurant Marketing, Technology and Key Initiatives and provide strategies to implement.

- Provide guidance to franchisees to grow their business.

- Schedule announced and unannounced restaurant visits. And highlight areas for improvement, coach & train to achieve the targets.

Position: Area Manager - Operations

July 2017 to April 2018

Company: Subway

Position: Senior Field Consultant Subway

Duties & Responsibilities:

- Build Territory Relations by visiting all assigned restaurants/owners at minimum twice per month

(more often as needed), communicating with franchisees via e-mail, territory meetings, individual franchise meetings and written communications.

- Monitor store performance based on assigned kpi’s on real time basis through different online tools such as Subway IQ. Subway partners and interferes/ train coach manager to build the sale and profits.

- Monitor and ensure accountability for all aspects of store operations, providing advice, coaching and assistance to store management. My directly supervise corporate store managers and teams.

- Consistently evaluate SUBWAY restaurants using the restaurant evaluation and compliance review on a monthly basis.

- Evaluate restaurant performance compared to SUBWAY policies and procedures, analyze sales and cost data and provide specific customized direction to improve in these areas.

- Responsible for local store marketing assist local stores in developing, designing and implementing marketing campaigns including discount strategy and promotional content development.

- Coordinate with regional office assisting them in decision making process and corporate strategy development by performing product sales data analysis.

- Development of Product and operational strategy on basis of real time customer feedback. October 2016 to Jun 2017

Company: Subway

Position: Field Consultant

Duties & Responsibilities:

- Ensure key processes and plans are in place through weekly store visits, monthly store audit, evaluations and data analysis.

- Provide day to day Resturant operational training to store manager and store staff.

- Assist store managers/franchiees to plot trade areas, identify opportunities and develop marketing calendars to build sale.

- Operational monthly auditing/ evaluation of the assigned outlets.

- Assisting marketing officers in handling marketing agencies for effective marketing campaigns

- Assist development officers for in territory business development.

- Train franchisees, managers, and store employees with regard to Company goals and initiatives.

- Evaluate how the restaurant is performing compared to SUBWAY policies and procedures, analyze sales and cost data and provide specific customized direction to improve in these areas. Jun 2014 to Aug 2016

Company: Savour Food

Position: Operation Executive

Duties & Responsibilities:

- As operation executive lead a team of staff and oversee daily operations at the outlets

- Ensure workplace safety and food hygiene standards within the outlet

- Identify operational issues, highlight and propose solutions to address and overcome

- Provide guidance to supervisor in charge of outlet

- Involved in recruitment of outlet staff

- Manage relationships with tenant / customers’ complaints and feedback

- Other duties as assigned by the Operations Manager/Area Manage. Education

2016 M.B.A (Marketing) equivalent to M. Phil

University of Central Punjab (UCP)

2012 Bachelors in Arts (B.A)

Bahauddin Zakriya University, Multan

Computer Skills

- Microsoft Office - Word, Excel, PowerPoint

- Social Media - Facebook, Instagram LinkedIn

- Software - SAP Basic Training

- Internet / Web Surfing


- Fluent in English and Urdu written and verbal communication.

- Excellent presentation skills

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