Social Media Customer Care
Resume:
KRYSTAL
BEAUREGARD
Chicago, IL *****
***********@****.***
Krystal Beauregard
OBJECTIVE
Marketing professional with 4+ years specialized in formulating strategic initiatives for content development - coordinating with marketing, sales and business partners - driving growth of new and existing stakeholders via social and digital media - maximizing ROI. EXPERIENCE
Sports & Entertainment Representative Chicago Cubs FEBRUARY 2019- PRESENT
Lead creation and execution for paid and organic campaigns and reporting on all Cubs social platforms that are followed by 8M+ followers, along with other Cubs related social profiles that include Wrigley Rooftops and Sloan Park
o Platforms included Facebook, Twitter, Instagram, Snapchat, LinkedIn, Spotify, TikTok and YouTube
Work directly with the digital content/ IMC departments to support creation of creative/copy writing/graphic/ image sourcing for email, paid digital and social, support execution and design of Cubs emails, surveys, Cubs.com and other creative for the Ricketts family
Monitor mentions, fan questions/ requests and look for ways to engage with cultural events, trending topics, players content on a day-to-day basis
Lead live social support for home and away games throughout the season
Monitor analyze campaign and individual analytics reports on all social platforms
Partner with Cubs Marketing/ Corporate Partnership team to collaborate and align all moving parts of multiple marketing campaigns and partner assets
Assist with overall event project management through concept development, production, logistics, IMC plan, mission integration and recaps throughout the Community Affairs department
Prepared and drafted Community Affairs marketing decks
Lead social support for The Foundation To Be Named Later which raised over $300K
Project Manager for rebranding for 2021 Race to Wrigley
Project Manager to execute MLB “Childhood Cancer Awareness Night”
Support Wrigley Field Special Events Conference
Supported Wrigley Field special events team to ensure all contracts were up-to-date for internal and external clients
Serviced 40+ Double Play season ticket accounts, serving as their Season Ticket Rep while managing high volume of inbound outreach for a variety of business areas, including single game tickets, concerts and tours
Media Relations Game Day Intern Chicago Blackhawks SEPTEMBER 2017- PRESENT
Write broadcast reports for home/away games that are provided to the organization executives
Collect visiting team media statements and collects final paperwork to create end of gamebook
Set up/ tear down all media booths, press box and media lounge, assist in media drops too all Chicagoland media outlets
2
Sales Marketing Associate Orangetheory Fitness
NOVEMBER 2017- JANUARY 2019
Conducted telephone inquiries/ follow up calls/ customer care calls
Collaborated with the team to plan prospect ideas, studio events and sales presentations
Assisted with social media content for all platforms and edited monthly member e-mail marketing projects
Community Fundraiser Chicago White Sox
FEBRUARY 2016- SEPTEMBER 2018
Engaged with fans selling 50/50 Raffle, silent auction, and bobble head campaign for Chicago White Sox Charities
Assisted with new fundraising campaign “Jersey Off Their Back”
Attend and assisted during Chicago White Sox “Sox Serve Week EDUCATION
Bachelor of Arts, Public Relations Columbia College Chicago SEPTEMBER 2015- MAY 2018
Minor in Sports Management, President of the Sports Communication Club SKILLS
TeamUp Content Calendar
Salesforce
Pardot
Fanalytics
Wix
GiveSmart
ProVenue
Microsoft Office
WayIn
Social platform business analytics
Bump
Google Analytics
VOLUNTEER
Cubs Charities Community Events
NHL Draft 2017
NFL Draft 2016
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