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Public Relations, Social Media, Retail Marketing

Location:
New York City, NY
Posted:
October 22, 2020

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Resume:

Cheyenne Galvez

New York, NY adg73h@r.postjobfree.com 917-***-**** linkedin.com/in/cheyennegalvez EDUCATION

Fashion Institute of Technology, State University of New York January 2017- May 2020 Advertising and Marketing Communication- Double Minor in International Trade and Art History. GPA: 3.89, Honors: Magna Cum Laude (2017-2020)

EXPERIENCE

Bottega Veneta, New York, NY January 2020- April 2020 Communications and PR Intern

• Communicated directly with market assistants to coordinate the logistics of samples for editorial and celebrity loans on daily basis

• Compiled a weekly industry newsletter for distribution to the corporate office

• Supported the Strategic Events Manager with competitive research and distribution of event collateral to regional boutiques

• Monitored print, digital and social coverage to compile press reports for the Milan headquarters

• Provided credit information for product confirmed for editorials

• Supported the CRM team with client gifting

Jimmy Choo, New York, NY August 2019- December 2019 Retail Marketing and PR Intern

• Collaborated with charities to initiate and execute launches of new components used in seasonal and holiday promotional programs

• Created and formatted reports for all marketing campaigns and initiatives

• Assisted with finalizing results from all campaigns for U.S, Canada, and Regional programs

• Fulfilled daily sample trafficking and returns using Fashion GPS

• Monitored fashion websites and blogs in order to scan and clip for editorial coverage

• Contributed in retail and brand marketing initiatives from beginning to end including digital projects advertising, media analyses, and producing marketing material

Yahoo Entertainment & Lifestyle, New York, NY May 2019- August 2019 Social Media Intern

• Supported social editors in crafting posts to promote Yahoo Entertainment and Lifestyle original stories and videos on social for our Yahoo Play app

• Work with the social manager on decks, paid campaigns, reporting, and ad hoc projects

• Assisted in maintaining content calendars on a weekly basis for both Entertainment and Lifestyle

• Monitored analytics with social media team to identify areas of improvement and constantly provide ideas for growth

• Researched new social media trends and designed ways to integrate them into our marketing strategy SKILLS

Software: Microsoft Office, Adobe Photoshop, InDesign, Candid, Planonly, Fashion GPS, Slick, Social Flow Language: Fluent in Spanish

Leadership:

• Strong ability to articulate ideas and comfortable with public speaking

• Self-motivated and trustworthy, reliable, dedicated and punctual

• Excellent organizational skills and ability to multi-task



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