Anina M. Venuti

**** ******* **** **** **********, FL 33312

305-***-**** adg69y@r.postjobfree.com

Very experienced, results driven and dynamic revenue focused senior- level executive, with over 20 years of experience in all areas of: Sales & Marketing Management, Business Development, Branding, Account Management, Event Planning, Client and Vendor Relations in both B2B and B2C. Industries include: Publishing, Travel & Tourism, Transportation, Health Care and Dental. Seeking a senior-level management position in sales, marketing and/or business development where these skills may be utilized to drive results towards the company’s profitability. Strong Core Competencies in: Sales & Marketing Partnerships/Relationship Building, Business Negotiations, Proposal writing, Social Media Marketing, Digital Marketing, Creative Thinking, Strategic Planning, ROI Analysis, Leadership, Product Development, Event Planning. PROFESSIONAL EXPERIENCE:

Plantation Sports Directory February 2019-Present Fort Lauderdale, FL

• Business Owner and Publisher of Plantation’s Sports & Activities Directory

• Handling all daily facets of business operation, including publishing, distribution, invoicing, collections, copy writing, interviewing, media sales, networking, marketing, social media management, managing client- relationships, maintaining relationships with schools, the city, parks

& recreation departments, local sports teams, city, officials, police & fire departments, chamber of commerce, hospitals, etc.

• Offering clients opportunities and solutions to meet their marketing needs via targeted advertising.

• Attend chamber events, city events and functions, exhibit at local events, sponsor events & activities, attend city’s sports practices and games, photograph events, sports teams, etc. for use in the magazine.

• Clients Include: Broward Health, Broward Health Urgent Care, Broward Center for the Performing Arts, FL Dept. of Health in Broward County, Children’s Services Council of Broward County. VMC, Inc. June 2004-Present Fort Lauderdale, FL

Senior Marketing & Sales Consultant

• Offering clients consultative marketing, sales and business development services targeting various market segments nationwide.

• Draft proposals, negotiate and close sales, execute lead generation, manage and service accounts, product development and marketing initiatives for B2B and B2C, including digital and social media marketing campaigns.

• Implementation & execution of advertising campaigns, including branding initiatives

• Event planning from concept through execution

• Attend industry trade shows and networking events.

• Clients Include: Memorial HealthCare Systems; Florida Dept. of Health; Broward Center for Performing Arts, Seminole Tribe of Florida, Frost Science Museum, Broward Health. Discovery Cruise Line August 2001-May 2004 Miami, FL Marketing Manager

• Managed $1+ million dollar media budget.

• Developed & implemented marketing plan and marketing concepts.

• Maintained strategic marketing tracking system.

• Proofed and approved all marketing materials from initial concept to final press.

• Maintained company’s website- wrote product copy for web content and online press releases.

• Directed company’s Advertising agency and PR Firm, represented all media relations- including filming onboard, company’s special and promotional events.

• Organized and marketed theme cruises, passenger shipboard promotions, group functions, travel agent and corporate events.

• Planned, coordinated and executed sales and sponsorship events for Discovery.

• Built relationships with attractions, airlines, and travel destinations forming co-op marketing opportunities.

• Attended all sales blitzes, functions, conferences and attended industry trade shows: POW WOW, RSA, La Cumbre and ASTA, in addition to industry and consumer travel events.

• Member: Miami CVB and South Florida Concierge’s Association. NY Waterway April 2001-August 2002 New York, New York Marketing Manager

• Managed $1.5+ million dollar media budget.

• Responsible for all marketing & media formats for Sight-Seeing Division, including seven (7) terminals and twenty-three (23) vessels.

• Maintained all advertisements and promotions in trade journals, magazines and foreign tariffs.

• Composed marketing plan for all leisure products, including product review and forecasting per product on seasonal basis as well as Intermediary correspondent for all media formats.

• Conducted market research, including focus groups and surveys.

• Managed PR firm and Ad agency to insure accuracy of campaign.

• Managed graphic design department.

• Attended industry trade shows IPW, RSA, SKAL meetings. Member: NYC&CO., LOMA. EDUCATION: New Jersey City University, Jersey City, NJ 07305 Bachelor of Science Degree in Business Administration Concentration: Marketing SKILLS:

MS Office 365: Word, Excel, Outlook, Power Point, One Note Social Media Marketing, CRM systems management, Google Drive, Trello, Zoom, Google Hangouts, Mailchimp & Hubspot, QuickBooks Online.

Ability to communicate in Spanish

References furnished upon request

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