Ashu Rawat

737-***-****; adg62j@r.postjobfree.com

https://www.linkedin.com/in/ashurawat-/

EDUCATION

The University of Texas at Dallas May 2021

Master of Science GPA: 3.9/4

Major: Marketing

Indian Institute of Management, Rohtak, India February 2017 Master of Business Administration

Major: Marketing, Operations

Govind Ballabh Pant University of Agriculture and Technology, India June 2015 Electronics & Communication Engineering

BUSINESS EXPERIENCE

FedEx Services, Memphis

Marketing & Communications Intern, Product Development team September 2020 – Present

• Conducted primary research with project owners through in-depth interviews and surveys

• Developed a point of view using Quality Driven Management tools for Business Agility Transformation

• Recommended actionable opportunities to the team by analyzing feasibility and customer value

• Supported Business Agility team with internal communication, process improvement and identifying opportunities Amazon, India

Marketing Associate, Global Selling Team April 2017 – June 2019

• Achieved highest sales in the team by managing 300+ seller accounts for the US market

• Optimized sales promotions and advertising campaigns to reduce ad-to-sale ratio by 4 percent points

• Implemented email campaigns and banner advertisements to increase traffic during Prime Day sale

• Achieved 80% increase in seller base by managing a team of 5 associates for 1 year

• Conducted 50+ seminars across the country to educate sellers about Amazon Projects

• Designed end-to-end execution strategy for the launch of Amazon Ayurveda page in the US market

• Coordinated with sponsored advertisement team to optimize keyword advertisement strategy for the team

• Held team wide workshops on Tableau to improve data accessibility for the team Tata Steel, India

Summer Intern, Marketing and Sales team April 2016 – May 2016

• Identified actual demand in market by primary market research to better estimate supply

• Gained insights from consumers, retailers and fabricators through focus groups and interviews

• Achieved 30% increase in retail tie-ups through performance analysis of sales team & 100+ retail visits

• Formulated district wise marketing strategy for immediate implementation LEADERSHIP & ORGANIZATIONS

• Marketing & Communications, Project Management Club, UT Dallas – Managed club’s social media pages, email communication to students and on-campus events promotion

• Placement Committee, IIM Rohtak – Managed corporate relations on behalf of the school

• Captain of University Badminton Team, GBPUA&T Pantnagar – Conducted bi-weekly coaching sessions

• Volunteered as a tutor to needy children at National Service Scheme – Taught Mathematics and English to school students; Collected funds for school bags, stationery and books ADDITIONAL INFORMATION

Technical Skills: MS Excel, MS PowerPoint, SPSS, Tableau, Adobe Analytics, Google Analytics, Google Ads, SQL, SAS Languages: Fluent Hindi, Basic French

Eligibility: Eligible to work in the U.S. for full-time employment for up to 36 months without sponsorship.

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