Alexis Raffa

adg5sg@r.postjobfree.com

EXPERIENCE

Marketing Consultant New York, New York July 2012 – present Clients: ESPN (US Open), NBC Universal, Fidelity Investments, Robert Half International

Manages ongoing marketing, expansion of media plans (TV, Print, Online) and sponsorships

Creates and executes digital media budget with ROI allocations

Coordinates tier two and three campaigns including co-op initiatives with local regional sales managers with diverse products and services

Present efficient media budget allocations, future campaign initiatives, marketing campaigns and initiatives within financial products and service efforts

Work with NBC Staff and Production Crews on NBC Universal web sites for different sporting events

2012 London Olympics: Manage ad placements during NBCOlympics.com live streams including various social tactics (search, display, editorial and live sports content analysis)

Sunday Night Football Show: Manage live game coverage highlights for replay analysis/graphics Horizon Media Inc. New York, New York August 2010 – July 2012 Senior Media Analyst (Clients include: DISH Network, CoolSculpting, Quick Mobile Loans)

Worked with corporate managers surrounding national cable (DISH), local spot market campaigns, syndication, creative allocations and competitive analysis projects

Liaised with promotion and brand-only focused advertising departments regarding new and on-going projects

Managed Social, Search and Display Advertising groups based on client directions and budget allocations

Presented campaign analysis, dashboards and other various status updates to clients on weekly basis

Conducted market research on competitors for the DISH client weekly, monthly, and annually helping add background to overall budget allocations and analysis

Supervised and trained junior media planners and assistants GroupM Direct New York, New York November 2005 – July 2010 Sr. Media Planner (Clients: Ameriprise Financial, Bristol-Myers Squibb, Church & Dwight, FEMA (NFIP), Illinois Tourism, Mars Chocolates, Merrill Lynch, Novartis, Regions Bank, SCANA, and Sprint-Nextel)

Conferred with Associate Media Directors and Director of Media for the Direct Marketing Group daily

Steered direct response campaigns: cable, local spot markets and print

Organized and created links between the online and research groups working on new media and business projects

Presented budget, status reports and analysis of campaign results to senior management; coordinated and gave creative recommendations for future campaigns

Provided detailed analysis of results data, campaign budget allocations and utilized the knowledge and findings for future campaigns

Traveled to Denver, Colorado for training of CSR agents quarterly throughout the year for FEMA (NFIP)

Traveled to Hackensack, New Jersey for Mars and Novartis client meetings regularly

Supervised and trained junior media planners

McCann Erickson Worldwide April 2004 – November 2005 McCann Relationship Marketing Partners New York, New York Media Planner (Clients: Blue Cross Blue Shield, Irish Tourism, St. Joe Real Estate Properties and Sony Electronics)

Direct report to Vice President/Director of Media and Executive Vice President of New Business

Managed, coordinated and executed media plans incorporating local and national TV both cable and network, radio, online, newspapers, magazines and outdoor campaigns

Guided the research of new as well as established client media plans for local and national campaigns; developed Point Of View reports (POV)’s for media options; made recommendations, managed media schedules and accounted for the frequency of creative units based on client budgets and objectives. EDUCATION:

Boston University – Boston University Metropolitan College: Boston, MA, Certificate in Paralegal Studies; December 2015 (graduation date)

Trinity College: Hartford, CT, BA, History; May 2003 SKILLS:

Computer: Experience with Adspender, Adware Financial system, CORE Direct, Crosstab, DirecTV data analysis software products, Donovan System; PrintPak, Dealmaker (Encoda System), EBA Radio System, Evaliant, EZTab, FileMaker Pro, Google Analytics, NBC Universal – Forge System, MRI Research Tools, MS Word, MS Excel, MS Office, MS Powerpoint, Nielsen Ratings Programs, NPower, Outlook, Photoshop, SQAD, SRDS research databases, Stradegy Kantar (CMR), TV View