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Manager Marketing

Location:
Levittown, PA
Posted:
October 20, 2020

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Resume:

Scott Cooper

** ***** ******** ***.

Feasterville, PA 19053

(C) 215-***-****

adg5p1@r.postjobfree.com

Resume

Throughout my career, I have acquired a robust and comprehensive range of skill sets. With professional experience encompassing database and application development, marketing operations, internal and external client services, project management, vendor management, print production and fulfillment, with a special talent for process improvement and operational excellence. My marketing production experience encompasses product catalogs, direct mail, e-fulfillment and digital communications, TV/radio/outdoor media, POP, store signage programs, corporate event production, publications most other advertising channels. Drawing upon these resources and using the communication skills I have developed, has enabled me to consistently meet and exceed project requirements, department goals and customer expectations.

IT Solutions-Inc. – Fort Washington, PA

Experience Summary - December 2019 to Present:

In December of 2019 I accepted a position on the Application Development team of IT Solutions-Inc., a Platinum FileMaker Partner. My title was Consultant and my role was Database Developer and technical support staff for FileMaker database applications. I supported and enhanced internal systems for IT Solutions-Inc. and their clients. Client solutions were varied in complexity and across industries including Healthcare, Financial Planning, Publishing, Printing, Manufacturing, Consulting and others. Projects ranged from complete new applications builds for desktop, mobile versions of desktop solutions, troubleshooting and solving system issues, data integration with external data sources and developing enhancements to existing solutions. We followed agile methodologies during development with focus or project management and adherence to timelines and estimates.

UnitedHealth Group – Horsham, PA

Experience Summary - June 2009 to December 2019:

In June of 2009 I accepted a consulting position in the Marketing Operations Fulfillment (a division of UnitedHealth Group). I facilitated a successful transition to a new print-on-demand production vendor which required the creation of a project plan, partnering with internal departments to coordinate execution of daily data file transfers, preparation all business logic, programming SOPs and vendor SLAs for producing the print-on-demand materials. Upon a successful transition, I was hired full time and asked to serve as the lead Project Manager for in-sourcing the production and fulfillment (8 team members) to execute our entire direct mail operations which were previously outsourced to an external agency.

My next assignment was the successful development and implementation of a custom FileMaker Pro database application to track and manage all direct mail projects. This required collaboration with IT Engineering for the hardware environments and creating a database solution incorporating multiple existing processes and supporting multiple business rules.

During my tenure I custom built and supported 10 additional database applications using the FileMaker Pro development platform. These tools provided additional KPI data analysis capabilities, metrics for dashboard reporting and standardization our project management functionality. Processes supported included direct mail, eFulfillment, project management, resource management, time tracking, production volume reporting, vendor service level agreement reporting, sales attribution and a library of compliance reference materials for state filings and compliance.

My last two years, I transitioned to an internal Operational Excellence team as a Senior Business Process Analyst. Increasing my responsibilities to include implementing Six Sigma methodology requiring collaboration with cross-functional teams to uncover pain points, review and recommend solutions for process improvement which support business initiatives. (generally inclusive of product/production quality, speed to market, data capture, measurement and analysis for KPIs).

Bristol-Myers Squibb - Plainsboro, NJ

Experience Summary - February 2006 to November, 2008:

Business Planning, Process and Tools Analyst, Bristol-Myers Squibb

In July of 2008, I was promoted from my Traffic Supervisor role and asked to further define business processes within the agency and develop application tools and metrics to support department initiatives. I was responsible for project work flow systems, all financial systems, reporting, metrics, and vendor contracts for BMS studio. Responsibilities included documenting the business requirements for a time capture application, integration into the existing project tracking application (which I developed in FileMaker Pro) and building the requirements for custom reports to provide performance metrics and project financial reporting.

In November of 2007, I was promoted from my Project Manager role and asked to supervise one-half of the 21-member traffic team. The team consisted of a combination of employee, leased worker and intern positions. I was responsible for supervising all Virology and CV Metabolic brands as well as asked to continue account supervision for all medical posters for all BMS brands and to support efforts in our UK satellite office. In January of 2008, I was also asked to take responsibility, as Senior Account Manager, for our ConvaTec business and develop and coordinate the exit strategy within the studio for the imminent sale of ConvaTec.

I was given additional responsibility for project management and trafficking of all medical abstract poster projects that come through BMStudio and supported the efforts of building our satellite studio offices in the UK, Sweden, Spain and France.

Accomplishments at Bristol-Myers Squibb

I developed and implemented a custom FileMaker Pro database tool for managing project work flow. This network of databases is being used across all departments within BMStudio, as well as our satellite offices, and Global Procurement. It is instrumental in generating standardized data capture for project initiation and estimation. The system provides coordinated communications to support business processes and SOPs between all BMStudio departments. It also provided critical reporting of project status and project billing.

Additional Work Experience

2006 to 2008: Business Planning, Process and Tools Analyst and

Supervisor, Traffic and Project Management, Bristol-Myers Squibb

2003 to 2006: Production Manager, Panzano & Partners, LLC

1998 to 2003: Production Manager, David's Bridal

1997 to 1998: Production Manager - The Weightman Group (No longer operating)

1988 to 1997: Production Director, Executive Producer - Granados Associates, Inc. (No longer operating)

2003 to 2006: Production Manager, Panzano & Partners, LLC – Moorestown, NJ

I was responsible for project estimation, coordination, production and execution of advertising projects for the company’s clients. This included television and radio commercials, newspaper, magazine, trade publication ads and outdoor advertising. I was responsible for the production of print collateral such as product catalogs, brochures, media kits, signage, point of purchase, promotional materials and direct mail campaigns. I managed shipping and fulfillment of marketing materials plus various administrative functions. I partnered with our account executives, creative directors, art directors, copy writers and computer graphic specialists to develop and execute our client's projects. I was also the Mac computer administrator for the company and developed several custom FileMaker Pro database files automating the creation of client budgets, work orders, production estimates, purchase orders, production schedules, daily to do lists for account executives, art directors, production and computer graphics.

1998 to 2003: Production Manager, David's Bridal – Conshohocken, PA

I was responsible for budget creation, project estimation, coordinating, producing and executing all advertising for the company. I hired, trained and directed the traffic department which provided a routing and approval process for all advertising projects, managed shipping and fulfillment of marketing materials plus handled various administrative functions for the marketing department. I also managed a team of in-house designers, copy writers and production specialists and was responsible for hiring freelance designers and artists as needed. I was also the Mac computer network administrator for the company. I implemented several purchasing programs including, modeling services, photography services, retouching and proof production, paper purchasing and trucking/delivery services. I also designed databases to manage work-flow and production of creative projects and individual products for use in marketing and advertising materials.

Prior Experience – Skill Sets

Account Management - Budgeting, coordinating, scheduling and trafficking of advertising/marketing projects. Collaborating with internal and external cross-functional teams to ensure the successful execution of projects.

Budget Preparation - Partnering with senior leadership to develop, forecast and prepare annual budgets.

Database Development – Architecture, design, code generation, process development, custom reporting and system integration using FileMaker Pro platform

Estimation / Scope Development - This included estimation of writing, editing, photography, graphic design, production, pre-press operations, engraving, printing, premiums, fulfillment/mailing and delivery/distribution, plus any other factors involved in a project.

Scheduling – Develop and managed a project-based, work flow database system, task tracking, project plans, status reports.

Trafficking / Project Management - Run meetings with leadership and cross-functional teams to review status and next steps for current projects. Vendor management to provide/receive project updates and address issues. Status is effectively communicated to all stakeholders.

Vendor Selection - Establish and maintain professional relationships with local and national manufacturers and service providers.

Printing, Production and Distribution - I work with our vendor partners scheduling print runs, managing the pre-press operations, scanning and separation of art, color correction and retouching, proofing and approval of blue lines and digital color proofs. I attended press checks and bindery operations and supervised the purchasing of paper, inks and other required materials. I coordinated the delivery, distribution and fulfillment operations with our vendors to meet our delivery and quality requirements.

Computer Skills

Certified FileMaker Pro Developer, proficient in MS 365, MS Office, familiar with JSON, Adobe Design Suite, Tableau, SharePoint

Education

Bucks County Community College / New Mexico University – Degree in Business Administration

References are available upon request. Call: 215-***-****.

Demonstrated ability to decompose complex problems into actionable elements

Web proficiency.

Ability to travel 25% of the time

Excellent verbal and written communication skills

Excellent customer facing and internal communication skills.

Solid organizational skills including attention to detail and multi-tasking skills

Excellent people skills; a demonstrated ability to lead people and get results



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