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Social Media Digital Marketing

Location:
Brighton, MA
Posted:
October 19, 2020

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Resume:

Tianwei Wang Boston, MA 617-***-**** adg39q@r.postjobfree.com

https://www.linkedin.com/in/ela-wong/ https://5e826e2063eb9.site123.me

EDUCATION

Boston University Boston, MA

Master of Science: Public Relations (Investor Relations Included) Expected Graduation, Jan. 2021

China Agricultural University Beijing, China

Bachelor of Arts: English Literature (GPA: 3.68) Sept 2015 – July 2019

INTERNSHIP EXPERIENCE

CATALYST New York City, NY

PR Intern May. 2020- Present

Created media lists in different industries, and proposed a press release to tell a story to target audience.

Independently worked on a PR Plan after communicating with co-founders and analyzing market and competitors.

Expanded the colorations and relationships with different associations. Searched and contacted 30 students’ association in universities, 50 NGOs, and 40 bloggers for collaboration. The response rate ranges from 20%--35%.

People Are Culture Boston, MA

PR Intern May. 2020- July, 2020

Drafted strategic content for social media channels, like Facebook, Twitter, and Instagram. Proposed YouTube Promotion plan. The FB followers increased 24% in one week, the video views were up to 500 the time it released.

Lead logo contest campaign from drafting press release and social media post to seeking potential partnership.

PRLab Boston, MA

Account Executive Feb. 2020- May. 2020

Created a PR Plan with a team after analyzing market, competitors’ practices, and doing SWOT analyze.

Proposed media lists with 25 local reporters and approaches, drafted emails and call messages to donors, and created two videos and 30 more graphics, greatly managed the relationship with targeted communities, donors and media.

Created graphics and managed school’s social media and created a media calendar.

Conceived a collaboration between APR and BU associations and formed a pitch to reporters to cover the collaboration.

MSL Group Beijing, China

PR Intern March. 2019-May. 2019

Integrated company information that appeared on newspapers and wrote 102 daily reports and 10 weekly reports.

Proposed media lists, press releases, managed media relations, and assembled media clippings.

Participated in the communication strategy of HUAWEI Developer Conference and summer campaign.

China Alliance of Social Value Investment Beijing, China

Copywriter March.2018-May. 2018

Participated in the Unicorn Project and created content about the highlights of the project, managed 8 social media platforms and increased the readership.

Tracked daily news and industry trends and produced a monthly newsletter for company users.

Student Union of COHD Department Beijing, China

Leader of Sports Department/ Vice-President of Student Union Sep. 2016-Oct. 2018

Independently organized 10+ sports activities, created 60+ social media posts in total, held 10+ off-line summary meetings, and made excel sign up forms for 1000+ people.

Collaborated with 8 departments in the college to hold large New Year’s Gala Show, graduation party, etc.

PROJECTS

Drafted Investor Relations Earning Release for factitious company.

Compiled a communication case with another teammate for the Arthur W. Page Society Case Study Competition.

Developed a white paper to analyze the recent Peloton crisis, and two earned media campaigns to promote the Maldives.

Conducted research surrounding the female’s purchase decision, designed a survey, and analyzed the data using SPSS.

ADDITIONAL INFORMATION

Language: Proficient in English (TEM-4, IELTS 7); Fluent in Mandarin; Basic in Japanese

Computer: Proficient in Microsoft Office (Word, EXCEL, PPT). SPSS, Canvas, Illustrator (Basic).

Interests: Writing (published on public account), Volunteers (10 + domestic volunteers, volunteer in Fiji), Travel.



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