Social Media Digital Marketing

FAVOUR MACJONES

Multimedia Digital Marketing Specialist & Administration

San Antonio, TX l 240-***-**** l *********@*****.*** PROFILE

Seasoned digital marketer and content creator with 6+ years of hands-on experience in inbound marketing

& digital graphic design for small business owners, while driving traffic and boosting audience engagement with dynamic marketing strategies and campaigns.

EXPERIENCES

Digital Marketing Coordinator (Freelance)

Sept 2017 to Aug 2020

AlphaToledo, LLC Private Business, Sterling, VA

Key & Responsibilities

§ Stayed up to date with the latest trends and best practices in online marketing

§ Operated social media accounts and executed strategies to pursue new customers and partners.

§ Created and introduced the social media process: set up accounts, assisting with topics, creating content - graphics & photos, editing content, to developing tangible milestone to measure our success

§ Cultivated landing page designs & functionalities

§ Manage several social media accounts, posting and reporting on results

§ Design creative concepts using computer software to execute designs for projects

§ Responsible for setup, function, content and graphics of public website

§ Maintained and updated Facebook, Twitter, LinkedIn, and Google accounts

§ Content Creation & Automation, Managed and supervised day-to-day online media plans across Marketing Specialist & Graphics designer (Freelance) Jan 2015- Nov 2017

Overcomer Church Ministries, Largo MD

Key & Responsibilities

§ Based on understanding clients’ needs and researched and prepared marketing strategies

§ Conducted keyword and competitor research.

§ Optimize and report on Paid Search Engine Marketing campaigns

§ Manage all timelines for art, graphics, editorial, website updates, ad creation, etc.

§ Transformed a relatively non-existent social media profile into an online presence

§ Gathered and organized social media analytics for use by the business unit, project team, or management.

§ Responsible for all web graphic and website updates and conceptualizing, designed and built company web graphics for weekly updates, and seasonal updates. AREAS OF EXPERTISE

• Strategic marketing & planning

• Multimedia visual graphics design

• B2B and B2C

• Project management

• Social media marketing &planning

• Strategic branding

• Content marketing

• eCommerce

• Google & Facebook Ads

• Keyword optimization

• SEO Optimizations

• Website building & design

EDUCATION

§ Berea College, Berea KY, Bachelor’s in Business Administration & Marketing 2017- (In Progress)

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