Social Media, Marketing, Branding, Communications, Public Relations

OMOTOYOSI AJAYI

Akoka, Lagos, Nigeria Mobile: +234********** Instagram: @toyosisoars Twitter: @toyosisoars Facebook: Omotoyosi Ajayi LinkedIn: Omotoyosi Ajayi Email: *****@**************.*** Website: www.omotoyosiajayi.com

EDUCATION

Master of International Law and Diplomacy, University of Lagos Jan.2017-Feb.2020

Course covering subjects such as Diplomacy, and Modern Diplomatic Practice, and Human Rights

Graduated with Merit.

Received 3 Competitive Awards: Difference maker, most likely to be famous, and Special Recognition award.

Dissertation: Enforcement of Human Rights Norms in Environmental Protection in Nigeria.

B.A English Language, University of Lagos Sep. 2007- Oct. 2011

Course covering subjects such as Creative Writing, Strategic Communications, and Media, Analytical Thinking

Graduated with a 2nd class upper division.

Received a certificate in creative writing from British Council

Dissertation: Speech Acts in Newspaper Advertisement in Nigeria: A Pragmatic Study

WORK EXPERIENCE

Head, Communications and Marketing at Lyxvara Concierge Services, Lagos (Nigeria) June 2019- Present

Lyxvara Concierge is a boutique concierge company, with headquarters in Lagos (Nigeria)

Advised clients who regularly asked to work with me on a range of concierge services in culinary, logistics and lifestyle.

Developed a West Africa growth model for different services in the concierge industry. My model lead to a 20% increase in growth for the company’s bottom line.

Delivered targeted communication via social media, emails, and other marketing campaigns to achieve set objectives, goals and achieve visibility.

Developed a content marketing plan and execution for Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Lead a team of 2 analysts, and 2 event managers on the acquisition of a specific concierge service in Nigeria, Ghana, London and Dubai.

Built Personal Branding Profiles for 6 C-suite Executives.

Brand Consultant, Marketing Communication and Digital Marketing at First Bank of Nigeria, Port Harcourt August 2019

Led strategy and coaching sessions for 60 SME’S, which led to greater clarity, and a 30% increase in growth for about 65% of the SME’s

Analyzed 4 years of purchasing data to shape new strategy adopted by retail banking.

Plan proactive business growth activities through media campaigns and collaboration with stakeholders.

Marketing Communications, Public Relations and Social Media Manager HGL Tour Africa July 2017- March 2019

Planning, implementing and monitoring the company’s social media strategy in order to increase brand awareness across West Africa.

Defined and executed social media KPI’s and content.

Stayed up to date with the latest social media best practices and technologies across West Africa

Preparing press releases, keynote speeches, and promotional materials.

Building positive relationships with stakeholders, media and the public.

Marketing through data and analysis.

Sales Executive and Social Media, Cheki.com.ng October 2013 – March 2016

Engaging media and communications platform to identify the most appropriate medium for building brand awareness.

Developing appropriate sales strategies to ensure that media campaigns reach target audience effectively.

Conducting market research to identify selling possibilities and evaluate customer needs.

Setting up meetings with potential clients, and listening to their wishes and concerns

Actively seeking out new sales opportunities through networking and social media.

CERTIFICATIONS

Google Digital Skills for Africa: The Fundamentals of Digital Marketing Certification May 6, 2019

Chartered Institute of Marketing: In View (Certificate -Level 4)

EXTRA-CURRICULAR ACHIEVEMENTS

Founder of making the Transition Project: A coaching and mentoring initiative for Final year students and Young adults to prepare them for the future of work.

Took an initiative to build Personal Brands for 3 CEO’s in FMCG and Concierge services

Lead a team of 7 to build a corporate brand and organize a cake fair.

Brand Ambassador campaigns for HGL Tour Africa and Magic Products International.

ADDITIONAL SKILLS

IT: Proficient in Excel, Power Point and Microsoft Office applications.

Excellent verbal and written communications skills, negotiations skills, ability to create unique and high-quality content

LANGUAGES

English (Native) Reading, Writing, Listening, Speaking

French (Basic) Reading, Writing, Listening, Speaking

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