AREAS OF INTEREST
eCommerce
Content & Catalog Management
Digital Marketing
Video & Photo Editing
EDUCATION
Columbia University,
NY
Digital Marketing Commerce
University of California
CA
Bachelor of Arts, Digital Film Production
Life Quote
“Put your heart, mind, and soul into even
your smallest acts. This is the secret of
success.”
Swami Sivananda
OTHER INFORMATION
I have multi-functional experience across sales, operations and marketing in the eCommerce and retail space. I have started my Amazon eCommerce business from scratch in less than 6 months, was promoted within 5 months of joining Zara Inc. and recently completed a digital marketing commerce course from Columbia University. I am a fast learner and a team player with good interpersonal skills. I learn from my failures and have a never-say-die attitude. PROFESSIONAL EXPERIENCE
Hi there! I’m
Danny G. Salinas
Digital Marketing + Amazon Seller
2020 to: PRESENT
eCommerce Seller
- at Amazon, New Jersey, US
Key Highlights:
- Conduct product research using tech tools; Helium 10 and Jungle Scout
- Source products through various suppliers from Alibaba
- List products on Amazon Seller Central with high quality images, relevant product titles and rich descriptions, focusing on key attributes
- Create and run product promotions using Amazon’s sponsored product ads bid strategies and optimizing the campaign in real-time
- Fulfill order - packaging & labelling: First Mile (FBA) & Last Mile (FBM)
- Inventory management looking at product demand
- Analyze sales & marketing data at category/sku level to check overall performance
2019 to 2020
Merchandising & Sales Associate
- at Zara USA Inc, Los Angeles, CA
Key Highlights:
- In charge of creating attractive visual displays and instore promotions & campaign themes.
- Product placement strategy to provide high visibility to top-selling and recently launched products
- Analyze real-time and historical sales data at store and at regional level to develop and execute marketing campaigns
- Create inventory plans to meet demand
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LANGUAGE PROFICIENCY
ENGLISH native
ESPAÑOL native
REFERENCES
Margarita J. Smith
Sales Director,
ZARA Inc.
Airi DeAtley
Sales Manager,
Godiva Chocolatier
Jessica Anne Cacapit
Assistance Manager,
Godiva Chocolatier
2014 to 2019
Business Development Associate
- at Godiva Chocolatier, Los Angeles, CA
Key Highlights:
- Manage an annual sales target of ~ $ 6 Fig.
- Work with the management team to develop and execute the annual sales strategy
- Analyze historical and real time data to meet the planned sales target on a daily, weekly, and monthly level
- Analyze the data at a category and sku level to understand the consumer demand and plan instore promotions accordingly
- End to end shelf and inventory planning
- Establish and maintain relationship with 4 + corporate clients 2018 to 2020
Film & Media Content Production
- at Los Angeles, CA
Corporate Projects:
- Hollywood Casting & Film Pvt. Ltd, - Planned, coordinated, and executed various film and media projects, while working closely and collaboratively with various team members.
- Dean Cundey (Award-winning cinematographer) – Received an opportunity to work as a program manager, wherein I overlooked and coordinated an end to end media project.
- Hollywood Union (SAG-AFTRA) - Worked closely with members of Hollywood unions on multiple film projects including: 1. “When the Music Fades” - Assistant Director (Camera) - Link 2. “SELFIE” - Assistant Director (Makeover) - Link What you see?
Let’s get connected!
TECHNICAL LITERACY
Amazon Sponsored Product Ads
Amazon Seller Central
Adobe Photoshop
Adobe Premiere Pro