Sales Social Media

Carly Williams Cox

Cell: 617-***-**** ********@*****.***

Objective

To obtain a challenging director or senior executive position focusing on new business development, marketing, and sales which benefits from my hospitality background in public relations, marketing, new business development, owner liaison, and sales management for advancement and personal growth. Seeking a corporation that benefits from my ability to lead and develop a team, my established client relationships, my track record of increasing market share and to increase exposure and profitability domestically and internationally through networking, persuasive selling, and new business development. These attributes paired with my own creativity, organization, dedication, and excellent interpersonal skills have been instrumental in new business development and client retention from high net worth individuals, and luxury consumers.

Experience

Dorado Beach, A Ritz-Carlton Reserve Global Sales, home based February 2020 – current

The Ritz-Carlton/MILUX

Director of Sales

Represent ultra-luxury resort in Caribbean, cater to the 1% with highest ADR and overall spend in Marriott International portfolio

Oversee entire sales team (group, transient, catering, reservations, administrative staff)

oFace of department internally and externally, goal setting, performance reviews, hiring/training, brand culture

Travel domestically and internationally for ongoing sales initiatives, entertain customers, attend luxury shows, etc.

Develop business and marketing plan to evaluate production, revenue growth, seek opportunities to expand into new markets and update P&L accordingly to provide data and strategies to ownership and senior leadership

Work with PR agencies to promote resort through multiple media channels

Content writer for internal and external communications (e-blasts, social media posts, customized packages, advertising campaigns, marketing collateral and sales initiatives)

Manage all relationships with key leisure accounts and consortia programs (from research to managing relationship)

RFP management: pricing, analysis and annual review process for group/catering/transient leads

Analyze revenue programs available online through third parties, packages, GDS placement and sales strategies

Conduct sales calls and training programs with tour operators and travel agents (strong focus on luxury market through partnerships in AMEX Fine Hotels Program, Virtuoso, Signature, Ensemble)

Provide financial reports and ongoing updates comparing YOY growth and future pace to executive team

Top performing market amidst repeat challenges (financial bankruptcy, Zika health epidemic, Hurricane Maria)

Create and present webinars with agency partners, regional reservations, and to familiarize customers on property

Host multi-day elaborate FAM (familiarization) trips with prospective partners and media to showcase unique experiences and destination awareness

Create strategic sales and marketing recovery plan to provide new leads and regrowth of accounts during COVID 19 crisis

Condado Vanderbilt Global Sales, home based (FL, GA, TX) July 2015 – February 2020

Preferred Hotels & Resorts- A Legend Property

Director of Leisure Sales

Sales representation of 3 luxury properties within IHE luxury portfolio (all outside leisure sales efforts and internal budgets)

Responsible for 60% of overall hotel sales budget, ranging between $15-20 million

Oversee and develop team of sales support staff, managers, and reservationists

Develop and build trade relations with tour operators, travel agents, wholesalers, and other industry partners

Prepare sales and marketing budget and marketing plan to ownership and investors

Travel domestically and Internationally to network, build brand awareness, attend trade shows, entertain clients, generate new business while continuing to build customer loyalty

Develop business in new markets Internationally for property (Canada, Mexico, Europe, Asia, Central/South America) through research and develop new target markets based on trends, data and competitive analysis

Plan and host special events on property and in key markets domestically and internationally to develop new business and maintain current partnerships (unique private events, dinners, tradeshows, community outreach events, golf tournaments, receptions, concerts, leisure activities, etc.)

Conduct sales calls and training programs with tour operators and travel agents (strong focus on luxury market through partnerships in AMEX Fine Hotels Program, Virtuoso, Signature, Ensemble)

Provide financial reports and ongoing updates comparing YOY growth and future pace to executive team

Top performing market amidst repeat challenges (financial bankruptcy, Zika health epidemic, Hurricane Maria)

Create and present webinars with agency partners, regional reservations, and to familiarize customers on property

Host multi-day elaborate FAM (familiarization) trips with prospective partners to showcase unique experiences and destination awareness

Content writer for internal and external communications (e-blasts, social media posts, customized packages, advertising campaigns, marketing collateral and sales initiatives)

Manage all relationships with key accounts (from research development through managing business relationship)

RFP management for corporate bids, wholesalers and third party representation – pricing, analysis and annual review process

Manage incoming leads and lead database for client data and prospecting

Develop on-site reservations team: monitor their sales efforts and customer engagement through call review, efficiency, and closing ratios

Analyze revenue programs available online through third parties, packages, GDS placement and sales strategies

Train and develop sales staff on strategies to be successful through new marketing initiatives, effective presentation skills, sales and closing strategies, communication techniques, team building support

Manipulate Standard Operation Procedures “SOP’s” based on business demands and re-train staff on new initiatives

Manage monthly expenses and budget to ensure market growth and RevPar growth (review monthly STAR reports and comp set analyses for ownership)

Manage press tours and invite media on special excursions for reciprocal advertising in destination outlets

Actively involved in hiring and on-boarding of new staff: front office, reservations, guest recognition and sales teams

Monitor GDS rate loading and content on third party sites to ensure accuracy and increase conversion

The Ritz-Carlton, Amelia Island

AAA Double Five Diamond Resort Amelia Island May 2014- July, 2015 (also 2009- 2012)

Luxury & Leisure Account Director

Develop online marketing campaigns with social media selection and package development to solicit new business

Manage all Leisure, Entertainment, and luxury travel through sales and marketing for RCAI

Seek out new business through data analysis, past client development, networking, solicitation

Generate annual revenue to exceed $20 million

Top Performer, recognized by corporate management for relationship development and record breaking sales

Manage team of reservations agents – provide 1:1 meetings to further develop and train them

Manage all RFP

Travel, entertain, host FAM trips, and generate new business

WestHouse Hotel New York New York 2014

Director of Corporate Sales, Pre-Opening Sales Team

Develop sales office structure during pre-opening phase

oHire and train sales/reservations team

oCreate SOP’s for future sales strategies to succeed moving forward

oDevelop and present marketing budget to corporate office and ownership

Invite key media influencers to hotel for media coverage

Generate partnerships with GHD globally and Net-a-porter for in-suite amenity enhancements

Partner with key organizations with similar target markets to reach additional consumer market

Develop and maintain key national partnerships with global corporate organizations and key agency partners

Present sales goals to key corporate partners/investors

Plan and execute special events, roadshows, client entertainment, tradeshows, FAM trips to increase exposure

Travel domestically and internationally to meet with clients - pitch new products/network/generate new business

The London NYC & The London West Hollywood New York Corporate Office 2012-2013

Senior Sales and Marketing Manager – Multi Property

Develop and maintain key national partnerships with global corporate organizations

Plan and execute special events, roadshows, client entertainment, tradeshows

Strategize through research to secure corporate RFP’s to increase exposure and sales

Market product to new corporations and individuals (webinars, presentations, direct mail, e-blasts/social networking avenues, promotions, special events, sales calls, networking/community outreach, tradeshows)

Collaborate with ad-agency to create marketing pieces to target specific segments

Travel domestically and internationally to meet with clients - pitch new products/network/generate new business

Exceed sales quotas through development of new business and increased exposure from established network (business and marketing planning, goal setting with revenue management and competitive data, account growth)

Represent hotels to all high end leisure travel agencies (FHR/Virtuoso/Signature)

The Ritz-Carlton Hotels 2009-2012

Washington, DC & The Ritz-Carlton Georgetown, DC

Senior Area Sales Manager, Business Travel and Leisure Sales

Key corporate segments: Sports, Legal, Financial, Retail, Consulting, Oil/Gas, Automotive, Healthcare, Technology

Key leisure segments: International/Diplomatic, Entertainment, American Express’s Fine Hotels & Resorts, Virtuoso, Ritz-Carlton STARS program

Entertainment/VIP market (total account management individual and group travel for both properties)

Westchester, White Plains, NY

Senior Sales Manager, Business Travel and Leisure Sales

Key market segments: Sports, Financial, Entertainment, Diplomatic, Law, Retail, F&B, Consulting

Key leisure segments: International, American Express’s Fine Hotels & Resorts, Ritz-Carlton STARS program

Achieving 108% of 2011 goal to budget, awarded President’s Circle award

Achieved 135% of 2010 goal, winner Chairman’s Circle Awards trip for top 5% of Ritz-Carlton sales force

Plan and host targeted receptions/ sales calls/site tours/ed-sessions/ FAM trip planning and execution

Develop on-line marketing campaigns, e-blasts, packages, social media tactics to increase exposure and sales

Serve on community member organizations & associations to volunteer my time and network with the community

Actively worked with Ownership to present hotel to prospective buyers – hosted site tours and detailed description of potential investment. Working with asset manager and sales rep to be the hotel correspondent

The Liberty Hotel, A member of The Leading Hotels Of the World Boston, MA 2007-2009

Business and Leisure Travel Sales Manager

Responsible for sales goal of $16.6 million

Planned and executed specialized events (Key programs; Head of the Charles Regatta, Virgin America’s LAX/BOS Launch Party, NBA/MLB/NFL private parties and visiting teams travel needs, movie and music production crews and talent) Pharmaceutical, Financial and Retail focused travel programs and rooms revenue

Hyatt Hotels & Resorts, Boston, MA 2006 - 2007

Business and Leisure Travel Sales Manager

Responsible for sales production of $8.4 million

Achieved 105% of goal

Marriott Vacation Club International, St. Thomas, USVI 2005

Marketing & PR Executive

Member of the pre-opening sales/marketing team. Promoted the hotel through airline/business partnerships and frequent rewards members to seek prospective buyers and attract new guests to the hotel.

Hayes & Associates, McLean, VA 2004

Project Associate

Worked with congressional and corporate clients to develop gala and event committees consisting of Corporate executives, Government leaders and congressional spouses

Managed logistics for events of over 1,000 people including but not limited to: raising over $1,000,000 in revenue, tasting menu and linens for special projects, seating chart based on donation level and importance, ticket sales and fundraising efforts, rsvp’s, client reports

Skills

Ultra-luxury consumer focused, Sales, Marketing, Communications, Relationship Development, New Hire On-boarding, Department Manager, Sales Trainer, Consultant, Microsoft Excel, Microsoft Word, Microsoft Power Point, Dreamweaver, Adobe Photoshop, Quark Xpress, Filemaker Pro, Empact, Arete, PMS, RMS, SMS, Reserve, Salesforce, Envision, Delphi, Hotelligence, RFP process, MARSHA, Opera

Qualifications

Innovative project manager: integrate strategic planning, analysis, execution, and monitoring skills with ability to support multiple simultaneous projects

Expert networker

Creative: consistently recognized for “thinking outside of the box” and developing new solutions to existing challenges

Effective communicator: excel at communicating with clients to convey accurate information regarding ongoing projects and initiatives

International Expert: have lived abroad in 8 countries and understand socioeconomic advancements and differences across many cultures

Dynamic team leader: demonstrate ability to lead and develop a dynamic team through positive motivation, supporting objectives and individual goals/successes while setting a high level of accountability for each individual and the team

Successful sales person: consistently exceed sales forecasts/budget

Polished & Poised: Understand protocol - well spoken, reliable face of organization, exceptional writing skills, calm

Education

university of dayton, Dayton, OH 2004

Bachelor of Arts

Communications in Public Relations Major, Marketing Minor

Instituto Allende, San Miguel de Allende, Mexico

Academic study abroad, Florence, Italy

Langley High School, McLean, VA 2000

Interests/ Clubs

Board member – ASTA, Jacksonville FL Chapter

Founding board member – oils for orphans

Junior League

ArtsWestchester

GBTA

Young Professionals Associations

Chi Omega Fraternity- Held office as an active and alumni

References available upon request

Contact this candidate