215-***-****

adfwyj@r.postjobfree.com

SHELBY E. SHAFFER

SKILLS

Experience with social media marketing including onboarding clients, capability presentations, email campaigns, content offers, paid advertising, content creation, and audience engagement. My responsibilities have a heavy focus on content writing including blogs, white pages, interviews, and ebooks. *I can forward a digital copy of any content if interested.

EXPERIENCE

LiveHelpNow, Quakertown, Pa— Content Strategist

November 2019 - Present

● Responsible for developing and maintaining collaborative content strategies

● Maintaining WordPress blog

● Maintaining an engaging social media presence

● Developing and executing SEO strategies

● Strategic development of influencer/expert partnerships DigitalJ2, Charlotte, NC— Private Contractor

Project Basis

● Responsible for developing content briefs

● Developed blogs and inbound marketing strategies on HubSpot CRM

● Simple design work for ads and other visuals

Our Towne Catering, Chalfont, Pa — Sous Chef

June 2011 - PRESENT (As Needed)

● Email marketing and social media management

● Event management, set up, and tear down.

● Bartending

Modern Driven Media, Southampton, Pa— Creative Content Strategist September 2016 - June 2019

● Responsible for developing creative strategies and content for social media including writing original blogs, branding images, and wireframing video content for a variety of industries including Auto Repair, Software, Health/Beauty, and Finance.

● Managing our creative team for project execution

● Project coordination such as content offer campaigns complete with 100-page ebook, email drip campaign, and lead generation campaigns

● Executing SEO strategies that require website rewrites, blog rewrites, etc. both on-page and off-page

● Conducted client onboarding meetings and capability presentations

● Engaging with social media influencers for product placement, brand awareness, livestreams, and partnership opportunities

● Acted as first in command when manager/founder was out of the office The Walsh Group, Warminster, Pa — Content Influencer/Intern May 2016 - September 2016

● Creating content for social media including writing original blogs and branding images

● Engaging with influencers for product reviews and giveaways - connected with over 150 mommy bloggers to review and promote our product

● Worked hand in hand with social media strategist to create and execute a plan that resulted in our client’s product being placed in Babies R’ Us, Walmart, and Buy Buy Baby EDUCATION

West Chester University — West Chester, Pa — BS Marketing August 2012 - May 2016

During my studies, I was presented with many opportunities to apply what we learned to real-world situations including the digital promotion of an American Red Cross blood drive, Bluebeard by Valerie Ogden, a Four Seasons

(hypothetical) and other hospitality-related businesses. I also sat as president of the WCU Women’s Water Polo club for three years, President of Sports Club Council for one year, and was active in many different intramural sports. AWARDS/CERTIFICATIONS

SEO Training Course Completion sponsored by MOZ

The Complete Digital Marketing Course sponsored by Udemy HubSpot Marketing Software Certified

HubSpot Inbound Certified

The bearer of this certificate is hereby deemed fully capable and skilled in Inbound Methodology and basic HubSpot software use. They have also demonstrated a mastery of the real-world application of inbound theory and practice using the HubSpot software.

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