Michele Treyes-Elhetami

**** ****** ***** ****

Apex, NC 27502

267-***-****

adfup3@r.postjobfree.com

Professional

Summary: Experienced Business Development Manager and Sales Team Leader with a demonstrated history of working in luxury consumer goods. Strong sales professional skilled in brand management, product training, customer service and retail sales strategies. Proven leadership capabilities in managing successful sales teams, growing high performing territories, developing educational platforms and executing marketing events.

Education: Bachelor of Arts, August 1997

Salisbury State University, Salisbury, Maryland

Fundamentals of Supervision & Management Certificate, 2019

Wake Tech Community College

Career History:

07.18-present First Aid Beauty, Raleigh, North Carolina

Sales and Education Coordinator

Execute company selling objectives in Ulta Beauty and Sephora doors throughout Costal Carolinas and Eastern Virginia.

Collaborate with retailers to create profitable selling events.

Facilitate product and sales training to Beauty Advisors within designated territory including regional cluster and New Store Opening trainings.

Educate and manage team of freelance selling specialists.

Achieved 31% increase in existing accounts 2018/2019. Total territory volume $700K

01.18-07.18 Epcon Communities, Raleigh, North Carolina

New Home Sales Consultant

Assist in influencing the luxury home buyer with use of client focused selling process.

Communicate product features, community points of difference and lead prospects through model and home site experience.

Develop and maintain relationships with area realtors through education seminars, community tours and selling incentives.

Execute monthly realtor and new prospect promotional events.

Present knowledge of new home construction process and financial options to clients.

Present product in 5 communities throughout the Raleigh area.

02.12-12.17 Standard Innovation Corporation, Ottawa, Ontario Canada

Business Development Manager- Eastern US, Canada, and South America.

Exceeded company target of $6.5 million in net shipments of personal care products to key distributors and direct retailers within US, Canada, Brazil and Latin America with a 2017 Fiscal Year growth of 10% over previous year.

2016 Fiscal Year growth of 18% over previous year

Responsible for educating, developing incentive programs and growing market share with distribution partners.

Monitor sales results and develop/implement action plans as needed.

Create annual promotional calendars which include; marketing programs, employee incentives, consumer promotions, create and budget custom in-store merchandising displays, coordinate co-branded advertising, and create marketing campaigns for online retailers while increasing brand visibility.

Contribute to educational content shared with channel partners and consumers.

Featured product educator in global seminars with upwards of 300 attendees

Selling coach for retail associates in approximately 1000 doors.

Represent Standard Innovation Corporation at national/international trade and consumer shows.

Present company messaging, product assortment, and marketing directives to existing and prospective clients as well as industry media.

Establish store rotation and visitation schedule resulting in effective relationships with channel partners.

03.07-02.12 Blissworld LLC, New York, New York

Regional Account Executive

Responsible for management of the Bliss Spa and Remede brands in specialty and luxury retail accounts in the Mid-Atlantic Region.

Educated retail associates in 70 doors within 6 national luxury department store chains.

Responsible for the performance and development of a team of Market Sales Specialists.

Created employee incentive programs and consumer promotions to drive product sell-thru.

Managed retail floor presentation through multi area merchandising and featured department store windows in specialty retailers.

Executed successful company sponsored selling events to increase brand awareness.

Ensured cohesive brand messaging across all accounts.

Prospect new business.

Achieved company budget plan of $2.4 million annual territory volume for 2011.

o23% increase over previous year

oRanked #1 in territory sales increase among team of 14 Account Executives 2009, 2010, 2011

Promotion in 2009 to manage an extended territory of 5 additional states and added $1.1 million in volume.

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