PETER BARCIA
Highland Beach, FL
**********@*****.***
Start Up Expert/Medical Device Sales
●Actively seeking an opportunity with a disruptive technology needing to establish and secure instant credibility in the South Florida Plastic Surgery and Aesthetic Dermatology Markets.
●Results driven, highly competitive, award winning sales professional with a continuous record of achievements generating revenues and improving profitability in the innovative, technology driven medical device market.
●Skilled at consultative selling while guiding customers through complex sales processes. Brings valuable knowledge and expertise in all areas of strategic account management. Experienced in the sale of surgical devices and equipment to hospitals, surgeons, surgery centers and private practices.
●Adept at pioneering new technologies and securing new business relationships. Proficient at problem solving, creative sales planning and managing large geographic territories. Thorough knowledge of hospital and OR protocols.
PROFESSIONAL EXPERIENCE
Oct 18 to Present Independent Sales-Distributor
Plastic Surgery/Cardiac Surgery
Selling retractor with light source to maximize visualization in
abdominoplasty procedures.
Selling surgical clips/chest drainage products to minimize bleeding
and reduce closure time in open heart surgery.
Aug 17 to Oct 18 Stratpharma Inc. Start Up Company
Plastic Surgery/Aesthetic Dermatology Specialist
South Florida
Develop and Execute Strategic Sales Plan in the Plastic Surgery
Space.
Ranked Number 1 Territory Manager 204% to Plan Q3-Q4 2017
Feb 16 to Aug 17 Cohera Medical Inc. Start Up Company
Territory Manager Southern Florida
Selling TissuGlu, the only FDA approved Synthetic Internal Adhesive
in the Plastic Surgery Space.
●Ranked Number 1 Territory Manager Nationally 2016
Jun 13 to Jan 16 President Independent Sales-Distributor Start Up Company
Southern Florida
Responsible for all aspects of planning, implementing and launching an independent distributor business. Responsible for pursuing, negotiating and structuring exclusive/non-exclusive distribution agreements in rapid growth, highly competitive medical device markets. Created and executed new strategies to penetrate accounts, generate revenue and expand market share. Partners with innovative technologies such as Gynius AB, AI Biotech and BioVantra. Sales of The Gynocular Portable Colposcope, DNA Testing for Personalized Medicine and Molecular Testing for Cancer Markers.
●Pioneered 1st Gynocular Colposcope sale in US
●Opened 10 new accounts in the first six months
Nov 11 to Apr 13 CooperSurgical-Trumbull, CT
Territory Manager(CTR), OB/Gynecology South Florida
HerOption Cryoablation System and disposables, Lumax Urodynamics System and disposables and Sales of Digital Colposcopes to OB/Gynecologists for office based procedures.
●Ranked 1st in Rookie of the Year 2012.
●Ranked 1st in HerOption Cryoablation Systems 2013
Feb 09 to Oct 11 St Jude Medical-St Paul, MN (Company downsized)
Territory Manager, Cardiac Surgery South Florida
Sales of tissue valves, mechanical valves, mitral repair rings and pericardial patches to Cardiac Surgeons, Hospital Administrators, and GPOs.
●Generated over $2M in total revenues
●Cold called and opened over 10 major hospital accounts
●Achieved two total conversions ( U of Miami / Jackson and Holy Cross)
●Improved mechanical market share from 70% to 95%
●Secured five new tissue valve accounts
●Improved territory ranking from #66 to #10
●Established five Key Opinion Leaders
Jan 02 to Feb 09 Sorin, Carbomedics Inc – Austin, TX
Senior Account Manager South Florida
Sales of tissue and mechanical heart valves, mitral rings and pericardial patches to key Cardiovascular Surgeons, Physician Assistants and Operating Room Personnel.
●National Rookie of the Year in 2002
●Generated over $6.5M in total revenues
●Increased annual territory revenues from $500K to $950K
●Averaged 103% of annual quota for career with company
●Ranked #3 in National Sales Force in 2004
●Consistently ranked in top 10 of National Sales Force ( out of 50)
●Achieved 50 total conversions
●Improved territory market share from 5% to over 35%
●Four- time Million Dollar Territory Award Winner
●Achieved 65% annual YOY Mitral Repair Growth
Feb 99 to Jan 02 Focal Inc./Genzyme BioSurgical Lexington, MA Start Up Company
Regional Sales Manager FL, NC, SC
Co-marketing position with the cardiovascular sales force to launch surgical sealant for pulmonary air leaks. Sales to large volume Cardiovascular and Thoracic surgeons. Responsible for motivating and managing four Genzyme Cardiovascular Representatives to maximize total sales volume.
●Pioneered new territory and opened 30 new accounts
●Ranked #1 Region in Sales Volume out of 15
●Generated over $2.5M in total revenues
●Achieved 160% of quota for career with company
Mar 89 to Feb 99 American Medical Systems Inc-Division of Pfizer Minnetonka, MN
Urology Consultant South Florida
Sales of penile implants to Urologists. Consulted Radiation Oncologists and Physicists on Brachytherapy treatment for prostate cancer. Provided Practice Management solutions to increase Urologists' revenues.
●Five time President's Club Award Winner
●Generated over $14M in total revenues
●Ranked #1 Representative in the Southern Region
●Consistently ranked in Top 10 of National Sales Force ( out of 65)
●Achieved highest total dollars in Sales Force on new product introduction
●Increased annual territory sales from $600K to $1.2 M
EDUCATION
University of Florida BS BA Marketing