Social Media Digital Marketing

O L I V I A B A T E M A N

C O N T A C T

770-***-****

************@*****.***

oliviabateman.com

linkedin.com/in/olivia-

bateman

S K I L L S

Microsoft Office

AP Style Writing

InDesign

Photoshop

Facebook Blueprint

Google Analytics

Hootsuite

Share Point

Crimson Hexagon

MailChimp

E D U C A T I O N

University of Georgia

Grady College of

Journalism

Public Relations

New Media Certificate

Graduated Dec. 2019

GPA: 3.5

P R O F E S S I O N A L E X P E R I E N C E

Junior Account Manager - Green Olive Media

Atlanta, GA January 2020 - March 2020

-Developed and tested email campaigns, managed digital calendars

and wrote press pitches for strategic creative branding and

promotional events

-Utilized social media and Hootsuite analytics to promote ten

restaurant clients with 29 locations to target markets across

multiple states

-Scheduled client meetings, took meeting minutes and followed up

with various departments to coordinate client projects

Social Media Coordinator - Colonial Pipeline Company

Alpharetta, GA August 2019 - December 2019

-Analyzed data using Hootsuite, Google Analytics and Excel pivot

tables and vlookups to prepare monthly performance reports and

recommendations for digital strategy to management team

-Designed, scheduled and monitored branded social media content

across LinkedIn, Instagram, Facebook and Twitter

-Coordinated and monitored website testing and page organization

for the external and internal websites

Communications Intern - Colonial Pipeline Company

Alpharetta, GA June 2019 - July 2019

-Implemented creative social media strategy that increased LinkedIn

engagement by 200% of the industry average

-Collaborated with senior level management to design digital

campaigns, launch a redesigned external website and execute

companywide events including large audience presentations

-Presented analytics performance reports from social media

campaigns and external website launch to company executives

Marketing Intern - Alex Silver PR

London, UK June 2018 - July 2018

-Brainstormed digital strategy, scheduled meetings, followed up with corporate clients,negotiated deliverables, designed and monitored email campaigns, created guest lists and invitations and directed influencers at a KISS cosmetics promotional event

-Wrote and edited numerous press releases, invitations and blog posts for KISS cosmetics,Hempz and cosmetic industry brand ambassadors

C O M M U N I C A T I O N S E X P E R I E N C E

Public Relations and Advertising Integrated Campaign course - Public Relations Capstone

Athens, GA August 2019 - December 2019

-Utilized Crimson Hexagon to analyze public perception and engagement rates of When Beauty, a Korean skin care company

-Created a six-month digital marketing campaign to be pitched to client

Publicity Committee - Public Relations Student Society of America

Athens, GA January 2017 - May 2019

-Increased the membership of the world's largest PRSSA chapter by 25%

-Wrote press releases and designed graphics for university wide release

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