LAURA C. O’ROURKE

515-***-****

adftbq@r.postjobfree.com

PROFESSIONAL EXPERIENCE

Ralph Lauren, New York, New York February 2019-Present Associate Manager, Product Development

• Act as liaison for the Design team with cross functional teams and overseas partners to facilitate the process of bringing quality products to fruition.

• Track development approvals and the product development process through the use of spreadsheets and charts in Excel in order to ensure that projects are completed ahead of deadlines.

• Design detailed tech packs using Adobe Illustrator to communicate product design specifications and instructions to overseas manufacturers.

• Create mock-ups of finished products in order to be displayed to potential consumer and corporate customers.

Richloom Fabrics Group, New York, New York June 2017-January 2019 Product Development and Design Associate

• Worked with Adobe Photoshop and Illustrator to create and color artwork for textile design.

• Work closely with Domestic & International departments to provide tech packs, early stage samples, delivery dates, production updates and presentation materials from concept to launch for customers in the finished product, cruise, recreational vehicle, and hotel and resort industries.

• Analyze the current market to conduct research and competitive product assessments for the purpose of identifying what additional product enhancements are needed and could be considered for current and new customers.

• Developed trend boards, created color lines for a variety of fabrics and created PowerPoint presentations for customers.

FREELANCE EXPERIENCE

• Design and print event invitations through the use of typography and a combination of digital and physical illustration.

• Created and sold custom digital illustrations in order to raise money for the NAACP Legal Defense Fund in support of the Black Lives Matter movement.

EDUCATION

Fashion Institute of Technology, New York, NY

Jay & Patty Baker School of Business & Technology

Bachelor of Science, 2017

Major: Home Products Development and Marketing

• Explored the various manufacturing processes and marketing strategies for the soft and hard good classifications of the home furnishings industry.

• Analyzed the foundational concepts of Brand Management through the analysis of branding and marketing processes within the industry.

• Learned the manufacturing process from start to finish, through price, design and technology. Shillington Education, New York, NY

Certification of Graphic Design

Coursework Completed In:

• Design foundations, theory, and principles

• Use of Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and Sketch

• Branding, graphic elements, and product packaging

• Digital design and UI/UX

Portfolio Link

https://lauraorourke13.wixsite.com/website

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