Social Media Digital Marketing

Peyton Gwaltney

**************@*****.*** • 423-***-**** • www.linkedin.com/in/peytongwaltney

EDUCATION

Florida State University, Tallahassee, FL Aug 2017 – May 2020

Received my Bachelor of Science Degree in Commercial Entrepreneurship GPA: 3.5/4.0

Dean’s List all 6 semesters

Dalton State College, Dalton, GA Aug 2016 – May 2017

Full-time Dual Enrollment during senior year of high school GPA: 3.7/4.0

Dean’s List both semesters

SKILLS

Concepts: Marketing Strategies, Social Media Management/ Marketing, Social Media Advertising, Website Management/ Design, B2B Sales, Sales, Creative Writing, Search Engine Optimization, Market Research, Business Model Canvas Development, Business Plan Development, Prototyping, Ideation, Teamwork, Leadership, Public Speaking, Customer Service, Presentations, Graphics Design, Photography

Software: Adobe Photoshop, Adobe Lightroom, Microsoft Office Applications, Salesforce, Google Docs, Sheets, and Slides,

DYL, Mailchimp, Canva Pro, AutoCAD, AutoDesk Inventor, Prezi

EXPERIENCE

Aruki Services, Havana, FL (Remote Work) May 2019 – Present

Developed and implemented a digital marketing plan for Aruki Services, including website management and design, social media management, and search engine optimization.

Designed marketing materials including flyers, business cards, and pamphlets.

Developed and implemented formal marketing and sales plans for multiple new product offerings.

Created and managed relationships with business clients, helping them to reach their needs through our offerings.

Food City, Ooltewah, TN Dec 2015 – June 2017

Helped customers as a cashier and grocery bagger and aided them in finding items around the store.

Learned customer service/teamworking skills by working with other employees to provide an unmatched shopping experience.

Helped to maintain a clean and enjoyable shopping environment for customers.

Matt Green Construction, Chattanooga, TN May 2018 – Aug 2018

Worked as a laborer for skilled carpenters and masons to help complete commercial and residential projects for a summer while in college.

Learned carpentry and masonry skills.

ENTREPRENEURIAL ACTIVITY

Strive Marketing Studio, Remote May 2019 – Present

Develop and implement digital marketing strategies for my book of business.

Create unique content for clients across the country that is implemented into their marketing plans.

Work with sales, time management, and other software to find new clients, on board them, communicate with them, and manage their social medias and websites.

Unreserved Outdoors, Tallahassee, FL Aug 2018 – Present

Co-Founder of Unreserved Outdoors, an outdoors apparel and accessory start-up.

Implemented key marketing strategies in ranking as Semi-Finalist in the 2019 Outdoor Weber Competition.

Developed and implemented the digital marketing plans for social medias, website, and blogs.

ORGANIZATIONS

Collegiate Entrepreneurs Organization (CEO) at FSU, Tallahassee, FL Aug 2017 – May 2020

Executive Board Member – Membership Liaison (2018-2019).

Worked to grow the organization by communicating with members about their expectations and goals.

Society for the Advancement of Management (SAM) at FSU, Tallahassee, FL Aug 2018 – May 2020

Volunteered throughout the Tallahassee community to help with cleanup after Hurricane Michael and more.

Competed and presented in a National Case Competition in March 2019 where I suggested new strategies to Hard Rock Cafe.

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