Social Media Digital Marketing
Resume:
Angel Soria
Social Media & Content Strategist
Results-driven digital marketing and social media strategist ***************@*****.*** 562-***-****
Phoenix, AZ yourdigitalangel.com
linkedin.com/in/angelsoria @talk2angelsoria
SKILLS
Social & Digital Strategy Internal/External/Executive Communications Crisis Comms Content Creation Sales Influencer Campaigns A/B Testing Social & Digital Activations Campaign Optimization Storytelling Problem Solving Public Speaking Fundraising Project Management For-profit/Nonprofit Blogging & Creative Writing Leadership WORK EXPERIENCE
09/2019 – Present
Social Media & Content Strategist
Phoenix Children's Hospital Foundation
Phoenix, AZ
I manage the Foundation’s social media and content strategy, produce compelling digital communications, and drive awareness of the Hospital’s mission/services while supporting the Foundation’s goals. Notable achievements: First-ever virtual Extra Life Phoenix online esports tournament garnered 1.2M social impressions, 44.6K video views, 4.4% engagement rate during the event
September 2019 - July 2020: followers +25.4% (+2.4K), engagements +16.1% (+242K), impressions +39.3% (+7.8M) across all channels September 2019 - April 2020: surpassed 7K followers on Instagram +17.2% (+1K) Surpassed 2019's total LinkedIn followers (588) by April 2020: +105% (+564) Increased social media revenue +497% for the Foundation’s 2019 end-of-year campaign Giving Tuesday 2019 garnered 8.4K engagements, 378K impressions, 24K video views, partnership with the AZ Cardinals and AZ Coyotes 01/2009 – Present
Social Media & Digital Marketing Consultant
Your Digital Angel
United States
I launched my own consulting business in 2009, and help businesses achieve their digital and social media goals. Guidepoint global advisor
Kitrerocket content strategy consultant
U.S. Small Business Development Center digital consultant, expert business panelist, and advisory committee member Tulare Kings Hispanic Chamber of Commerce monthly columnist, social media manager, digital consultant, and sponsor Social media keynote speaker, presenter, and judge at the Spotlight Festival & Youth Traffic Safety Summit conferences at Disneyland Social media and digital marketing instructor at Brandman University Competitive sales market research for McGraw-Hill, the world's largest educational publisher Achievements/Tasks
Achievements/Tasks
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WORK EXPERIENCE
02/2017 – 09/2018
Global Social Media Manager
Honeywell Aerospace
Phoenix, AZ
I managed and developed global content to drive strategy, influencer engagement and lead generation for all digital communications. YoY engagement on all social channels +1,061%, followers +46% (+111.2K), impressions +189% (+2M), interactions +303% (+35.37K) and video views +532% (+556.4K)
Launched/executed Aero’s 1st Twitter Chat with influencer Johnny Jet. 47M impressions, 100% engagement, 1K new Twitter followers Launched/executed Aero’s 1st live segment on the TODAY SHOW, flying 35K ft over NYC. 6M impressions Launched/executed Aero’s 1st Facebook Live Q&A with internal influencer test pilots. 1.3M impressions and 102K video views Launched/executed Aero’s 1st Instagram takeover with influencer @cattapilot. 872K impressions, 5.3% engagement, and 73K video views Launched/executed Aero’s 1st guest blogger influencer campaigns with Benet J. Wilson and Captain Rob Graves. 328K impressions 03/2015 – 08/2016
Digital Activation Specialist
Phoenix Suns
Phoenix, AZ
I managed and developed digital and social content, activations, trafficked programmatic ads, and recaps for Marketing Partnerships. Activated +70M social impressions and +2.2K social posts with partner inclusion during the 2015 - 16 Suns season. Improved partner social posts by +56.1% and partner social impressions by +21.5% Improved Marketing Partners contractual ad placement inventory by +80% on Suns.com, Suns mobile app, Suns.com en Español, PhoenixMercury.com, and TalkingStickResortArena.com Managed the Suns Social Media Lounge during home games, monitored content with Spredfast's Experience 06/2013 – 03/2015
Platinum Digital Account Manager
G/O Digital, a Gannett Company
Phoenix, AZ
Gannett's former digital agency.
Managed over ninety (90) multi-product digital campaigns throughout the campaign life-cycle: Social, PPC, SEO, retargeting, website Guest Blog Contributor on G/O Digital's Site: "How Hesselson's Earned $5,500 Using Facebook Advertising" 12/2012 – 06/2013
Digital Sales Specialist
Times-Delta Media Group, a Gannett Company
Visalia, CA
One of Gannett's newspapers.
Trained a print sales force of ten to sell digital products, while meeting and exceeding my own revenue and sales objectives. Increased sales and hit our annual digital revenue goal in less than three months Your Digital Angel Guest Blog on VisaliaTimesDelta.com Promoted from Digital Sales Specialist to Platinum Digital Account Manager after six months 11/2007 – 07/2009
Marketing Manager
Welk Resorts
Southern California
Timeshare promotions with the Los Angeles Lakers, Clippers, Kings, Dodgers, Galaxy, Live Nation, Knott’s Berry Farm and several other high-end venues. Promoted from Marketing Agent to Marketing Manager after one year Achievements/Tasks
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WORK EXPERIENCE
04/2001 – 06/2007
General Manager
Gold's Gym
Southern California
I managed and trained 150+ employees at multiple clubs. Motivated my staff to generate $375K/month in total revenue and 300 new members a month. Promoted from Customer Service Manger, to Fitness Consultant, Assistant General Manager, Operations Manager, and General Manager EDUCATION
2011 – 2013
Executive Master of Business Administration, Social Media & Digital Marketing California State University, Fresno
Fresno, CA
1999 – 2003
Bachelor of Science in Business Administration, Marketing California State University, Long Beach
Long Beach, CA
CERTIFICATES
Hubspot Academy (2020 – 2022)
Advanced Social Media Strategy Training & Certification ORGANIZATIONS
Khoros (formerly Spredfast) (2017 – 2019)
Brand Ambassador
Associated Asset Management (2017 – 2019)
Homeowners Association Board President
SocialMedia.org (2017 – 2018)
Board Member
AWARDS
Inspire Greatness (2018)
Honeywell Aerospace
For the Honeywell Fiesta Bowl Aerospace Challenge Facebook Live. Technical / Functional Excellence Silver Award (2017) Honeywell Aerospace
Facebook Geo Targeting Campaign.
Act with Urgency Gold Award (2017)
Honeywell Aerospace
For swiftly executing crisis management on social. Think Big … Then Make It Happen Gold Award (2017)
Honeywell Aerospace
For the Paris Air Show Roving Reporter Social Campaign Success. Have a Passion for Winning Gold Award (2017)
Honeywell Aerospace
For generating +2.2 billion impressions and +3.5 billion interactions on social for the Connected Aircraft World Tour.
Think Big … Then Make It Happen Gold Award (2017)
Honeywell Aerospace
For social innovation and endless creativity.
Have a Passion for Winning Gold Award (2017)
Honeywell Aerospace
For a social explosion on Aero channels. Engagement is +349% YoY, organic posts on Facebook are +45% and BendixKing social +100%. Best Data Acquisition Award (2016)
Phoenix Suns
Facebook Lead Gen idea - NBA League Meetings in Austin, TX. Lever-Up Award, (2014)
G/O Digital, a Gannett Company
For having an account “Go-to-Live” time less than the team and 20% better than my 21 days expected weighted average.
Tulare Kings Hispanic Chamber of Commerce
Ambassador of the Month Award (2013)
California State Assembly
For representing the Tulare Kings Hispanic Chamber. Latina in Technology Award (2013)
California State Assembly, California State Senate and Tulare County Board of Supervisors
In recognition of being a Latina in technology.
Ribbon Cutting Certificate of Recognition (2012)
California Legislature Assembly
In recognition of starting Your Digital Angel
Achievements/Tasks
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