Social Media Digital Marketing

ANGELA ZAVULUNOVA

Forest Hills, NY ****************@*****.*** 917-***-**** https://www.linkedin.com/in/angelazavulunova/

Social Media & Digital Marketing Campaign Optimization Trend Analysis Engagement

Accomplished Marketing Professional experienced in print and online marketing with a reputation for analyzing metrics and devising actionable steps to increase revenue, decrease costs, and maximize campaign performance.

PROFESSIONAL EXPERIENCE

Digital Marketing Manager, WEBMD-MEDSCAPE, New York, NY 2018 – 2020

Built multi-channel marketing strategies to drive traffic and engagement to online medical education programs for healthcare professionals. Provided ongoing reporting and analysis of performance to inform best practices of different Educational Products.

Effectively managed and delivered 97% of quarterly revenue of continuing medical education programs.

Developed and implemented social media strategy initiative, increased community engagement by 60%.

Used segmentation tactics to target audiences in key email strategies.

CME Program Digital Marketing Manager, EVERYDAY HEALTH – MEDPAGE TODAY, New York, NY 2016 – 2018

Successfully implemented and managed delivery of $5M of continuing medical education programs. Cross-functionally led business intelligence, project management, sales and production teams. Reviewed and approved all marketing materials, including CME copy and creative. Ensured compliance and adherence to global regulatory requirements and internal policies and processes; coordinated compliance activities at a global level.

Implemented recruitment strategy to drive engagement to CME programs on MedPage Today and external partner sites.

Tracked performance and progress of programs, adjusting marketing to meet client objectives and contracted deliverables.

Optimized list targeting and segmentation to improve response rates and overall yield.

Associate Digital Marketing Manager, ASKING PRICE REALTY, Kew Gardens, NY 2015 – 2016

Identified SEO opportunities to grow organic website traffic and uploaded articles, videos, pictures and images for 12 websites. Grew social media audience by monitoring posts and creating engaging content on Facebook, Twitter, Instagram, LinkedIn.

Manager Media Planner, PARADYSZ, New York, NY 2013 – 2013

Planned direct mail campaigns for 9 publishing and 8 non-profit clients, using Core and Excel Pivot Tables. Analyzed A/B testing and interpreted historical campaign performance; recommended segmentation tactics for refinement or expansion of list selections. Evaluated marginal list universe for opportunities to improve response and /or cost per order.

Database Marketing Manager, TEN: THE ENTHUSIAST NETWORK, New York, NY 2010 – 2013

Managed creation of list plans for 10 email acquisition campaigns and 15 direct mail to optimize database. Analyzed front and back end results and developed strategies to improve return on investment.

Implemented merge/purge process and queries for all campaigns, using Acxiom Engage.

Interacted with list brokers to improve acquisition mailings. Executed a 10% increase week over week.

Developed regression models using Bundelrank's propriety software and scored database records to best target individuals for reactivation campaigns.

Marketing Manager, ALM MEDIA LLC 2008 – 2010

Managed digital subscriber files for digital National Law Journal publication. Built and executed all promotions plan efforts including web-based, telemarketing, email and direct mail. Prepared BPA Publisher Statements and Audits for 15 publications.

EDUCATION

BBA, Operations Management, BARUCH COLLEGE, CUNY, New York, NY

Digital Marketing Certificate, NYU PROFESSIONAL STUDIES 2015 ● Certified in Google AdWords

SOFTWARE & LANGUAGE SKILLS

Computer Software: Google Analytics, Omniture, DFP, Tableau, Salesforce, Sailthru, WorkFront, Sterling, WordPress, MS Office10-Word, Excel, PowerPoint, Access, Business Objects, Acxiom Engage, JIRA, ESP, Multipub, CDS

Languages: Russian

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