Social Media Marketing Manager

Thomas Pedersen

********@***.*** 480-***-****

EDUCATION

Bachelor of Arts --- Communication & Business

Arizona State University, Tempe, AZ May 2018

Awards: New American Scholarship, Penske Scholarship, ASU Dean’s List PROFESSIONAL EXPERIENCE

Social Media Content Analyst August 2018 - Present Cognizant,Phoenix, AZ

• Enforced and lead social media products and community standards

• Responded to user inquiries with high quality, speed, empathy, and accuracy

• Performed statistical analysis to develop ways to improve the overall user experience on the site

• Used market specific knowledge, signals, and insights to spot and scope scalable solutions to improve the support of our community of users

Marketing Manager May 2018 – June 2018

Germaine Marine,Mesa, AZ

• Generated traffic by using SEO and SEM techniques including PPC and organic growth

• Analyzed and adjusted Google AdWords on a weekly basis

• Posted engaging content on Facebook, Instagram, Twitter, and relevant forums

• Reached out to potential clients to develop and maintain leads for sales

• Managed a marketing budget of $36,000 annually

Content Manager September 2017– July 2018

Proxy Card,Tempe, AZ

• Executed social media campaigns

• Created and presented reports based on analytics of user engagement

• Suggested potential growth strategies such as implementing a referral program

• Oversaw buying of ad space on websites with high traffic

• Posted content frequently on various social medias to inform and gain followers

• Increased SEO by updating the website through blogs and keeping it up to date

• Worked in a team environment on how to spread the word of the business

• Build up and expand a positive community

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