Social Media Manager / Digital Marketing Manager / Data Analyst /

AKINLABI SUNDAY ELIJAH

Social Marketing ANALYST

Address: 7b, Dele Esan Close Amoshe, Meiran, Lagos Phone: 070******** Email:*************@*****.***

LinkedIn:https://bit.ly/2OOwZHm

SUMMARY

Experienced and highly creative Social Marketing Specialist with 3+ years experience managing various marketing campaigns that promote the company's brand, products and services. Social media, SEO and PPC ads specialist with massive experience introducing innovative techniques to strengthen brand loyalty, drive leads and boost revenue for local businesses. Seeking to advance career with your awesome team.

WORK EXPERIENCE

Jan 2020 - FACEBOOK AND GOOGLE ADS SPECIALIST

Present Opera Ads, Lagos, Nigeria

Key Duties & Responsibilities

● Handled all marketing campaigns from the idea stage through to their execution and implementation.

● Brainstormed on creating marketing strategies for the brand, monitored ads performance using analytics tools (Google Analytics, NetInsights), and performed A/B testing to determine what works and what doesn’t.

● Developed, managed and optimized pay-per-click ads campaigns such as Facebook, Google, Instagram, YouTube and Twitter Ads.

● Executed social media efforts that improved brand online engagement like likes, shares and comments using social media marketing strategies.

● Prepared accurate reports on various marketing campaign’s overall performance and sent them to clients.

● Worked with other department heads and staff to discuss plans and marketing strategies.

Key Achievements

● Attainment of key KPIs such as Increased in website organic traffic, reduced website bounce rate, increased dwell time and boosted conversion rates by 42% using SEO best practices.

Feb 2019 - SOCIAL MEDIA MANAGER/ DIGITAL MARKETER MANAGER

Dec, 2019 Carrot Suite, Lagos, Nigeria

Key Duties & Responsibilities

● Measured site traffic, Identified, designed and optimized all marketing campaigns including managing database, Email marketing, social media, and display and advertising campaigns using web analytics tools.

● Led the development of the company website, devised strategies that drove online traffic and improved usability, design and content conversion.

● Collaborated with internal teams to create landing pages and optimized user experience.

● Supervised all aspects of social media interaction between clients and the company, and ensured long lasting collaboration.

● Conducted keyword research, wrote high quality content and distributed them across multiple channels like LinkedIn, Twitter and Facebook.

● Measured performance of digital marketing efforts using a variety of web analytics (Google Analytics, WebTrends, Monster insight etc.). Key Achievements

● Generated revenue growth of over 15% in less than four months using the latest digital marketing best practices.

Oct 2017 - SOCIAL MEDIA MANAGER

Dec, 2018 Xclusive Styles, Lagos, Nigeria

Key Duties & Responsibilities

● Formulated high-quality content for each social media campaign and shared across multiple social media channels.

● Monitored the company’s brand on social media and online communities.

● Oversaw all social project management and ensure the smooth operation of all social campaigns.

● Executed A/B testing for email campaigns to identify most successful subject lines, send times and templates.

● Planned and managed all social media accounts, engaged with the audience and developed brand awareness and online reputation.

● Designed, built and maintained company social media and blog presence.

● Identified trends and insights and optimized performance based on the insights. Key Achievements

● Turned fans and prospects into clients and clients into advocates. Jan 2018 -

ADMINISTRATIVE OFFICER / IT OFFICER

Dec 2018 National Commissions for Museum and Monuments, Jos. Key Duties & Responsibilities

● Acted as a liaison and first point of contact with internal and external customers, vendors, and team members and interacted with them in a professional and timely manner.

● Served as the first point of contact for staff seeking technical assistance over the phone and emails

● Made travel and accommodation arrangements.

● Organized and maintained the company filing system

● Installed and configured computer hardware, operating systems and applications.

● Set up a new user’s account profile and set network policy.

● Conducted both preventive and corrective maintenance that increased workflow. Key Achievements

● Motivated other members of the team which increased productivity.

Dec 2014 - SOCIAL MEDIA MANAGER / DIGITAL MEDIA MANAGER

Oct, 2015 Daar Communications PLC, Lagos

Key Duties & Responsibilities

● Developed a weekly content calendar for the relevant social media platforms and carried out posting strategies using social media management tools like Hootsuite and buffer.

● Analyzed and evaluated social media campaigns strategies.

● Communicated with industry professionals and influencers via social media and created a strong network.

● Monitored the activities of main competitors and suggested content optimization.

● Curated the company social media channels, tracked user engagement and submitted reports to the marketing team.

● Wrote editorial content and managed social media campaigns.

● Measured and reported performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Key Achievements

● Achieved weekly KPIs like shares, likes, comments which led to a massive revenue growth of over 18% within four (4) months.

EDUCATIONAL

2015 - 2017 The Federal Polytechnic, Ilaro

Higher National Diploma (Computer Science) First class (Distinction)

2012 - 2014 The Federal Polytechnic, Ilaro

National Diploma (Computer Science) First class (Distinction)

TECHNICAL SKILLS SOFT SKILLS

Digital Marketing Skills

Social Media Marketing (SMM) skills

Pay-Per-Click Ads skills

Search Engine Marketing (SEM)

Graphic Design/Video Editing Skills

Search Engine Optimization (SEO) skills

Google Analytics skills

Email Marketing/Content writing skills

SOFT SKILLS

Excellent communication skills

Project management skills

Problem solving skills

Excellent presentation skills

Excellent interpersonal skills

Good analytical skills

Good marketing skills

Time management skills

CERTIFICATIONS

● PPC Ads certifications Visual concept Multimedia

● Digital Marketing certification Visual Concept Multimedia

● Keyword Research certification SEMrush

● HCIA Big Data Huawei

AWARDS AND ACHIEVEMENTS

● Best graduating student Computer science (ND) 2014

● Vice President Computer Science 2014

● Second graduating student Computer Science (HND) 2017

● President (NACOSS) Federal Poly Ilaro 2017

HOBBIES AND INTERESTS

● Copywriting

● Video Editing

● Football

REFEREES

Available on request

Contact this candidate