Strategic Communications Specialist
Resume:
Communication Program Manager - Contract
Manage refresh of direct mails communications creating customer friendly language for the Consumer Bank.
Work with lines of business to create communication strategies, boil technical jargon down into smaller digestible written communications, gain approvals and execute on production.
Leverage brand guidelines, servicing communication guidelines and market research to influence the communication approach. Bank of America JAN. 2020 - Present
Branding and Communications Specialist - Contract
Led creative teams in curating culturally relevant content by leveraging research, emerging industry trends, and expertise to develop creative briefs and enhance the Duke Energy brand.
Collaborated with external vendors and subject matter experts to develop new marketing strategies profiling techniques and media consumption habits.
Increased open house attendance and participation 30% by evaluating previous participant data to enhance program and developing a virtual open house with the UX team.
Created strategy for Community Engagement teams to create community focused campaigns improve engagement.
Led the development of an external SharePoint, creating workflow and functions for clients to initiate projects, reducing in house time spent on intake and information gathering processes.
Conceptualized several rebrand efforts including social media and email campaigns, photoshoots, and video shoots.
Enhanced productivity, clarity, and accountability of in-house ABC
(Advertising Brand Creative) agency by developing, training, and drafting Standard Operating Procedures (SOPs) of the Kanban working style. Duke Energy AUG. 2018 - JAN. 2020
PROFESSIONAL EXPERIENCE
Kenya Hooker
S T R A T E G I C C OMMUNICATIONS MANAGER
& C ONTENT C U R A T O R
CONTACT INFORMATION
*****.******@*****.***
SKILLS & PROFICIENCIES
Project Management Agile Scrum Master
Certified
Cision
Media Relations
Meltwater
Brand Management
SharePoint
Social Media Management
Workamajig
Digital Marketing
Content Writing
MS Teams
EDUCATION
HAMPTON UNIVERSITY
Bachelors of Arts Strategic Communications
Minor Business Marketing
PROFESSIONAL SUMMARY
Data driven and strategic communications manager
and content curator. Extensive experience creating, negotiating and executing large scale cross-
platform media and content partnerships. Skilled at conceptualizing branded content to grow and
enhance brand recognition across internal and
external channels. Expert at storytelling, connecting with target audiences, and engaging in a meaningful way with consumers.
CERTIFICATION
Certified ScrumMaster 2015
INTERNSHIP EXPERIENCE
Located on page 2
Communications Coordinator
Developed, maintained, and updated media lists, INSP Press Room, INSP show page and press kits.
Cross-functionally collaborated with several internal and external stakeholders to achieve brand goals outlined for Corporate Communications & Research and Affiliate Marketing. Attracted younger generation to the network by developing strategic relationships with social influencers.
Drafted, edited, and finalized press releases, FAQ’s, talking points, and bios for Executives.
Worked with Human Resources to develop, implement and manage internal communications, programs and initiates.
Maintained the INSP PR twitter page, including responding to questions, concerns, and brand inquiries.
Created Executive Marketing Committee creative briefs for original films and programming.
Increased social media presence (Facebook, Twitter and Instagram,) brand familiarity, and followers by collaborating with Digital Marketing department to produce integrated campaigns and content calendar. INSP Television Network APRIL 2017 - AUG. 2018
Marketing Development Events Coordinator
Plan and manage fundraising events
Conceptualized and executed marketing campaigns to promote the annual Triad Kidney Walk via direct mail, email, and social media (Twitter, Instagram, Press Releases).
Increased volunteerism 18% for fundraising events. Drove $24K in donations by developing sponsorship deck and maintaining relationships with local and corporate sponsors. Collected and evaluated campaign data to provide strategic direction to organization leaderships
National Kidney Foundation AUG. 2016 - APRIL 2017 Regional Development Intern
Provided public relations and event planning with the executive team for the St. Jude Dream Home Development fundraiser, Spring Fling Silent Auction Gala, and the St. Jude Virginia Walk Run.
Developed marketing material and corresponded via email and phone with St. Jude donors and sponsors.
Increased diversity in volunteerism 30% by developing partnerships with local HBCUs, sororities, and fraternities.
ALSAC - St. Jude Children's Hospital MARCH 2016 - MAY 2016 Kenya Hooker
S T R A T E G I C C OMMUNICATIONS MANAGER
& C ONTENT C U R A T O R
CONTACT INFORMATION
*****.******@*****.***
INTERNSHIP EXPERIENCE
Project Management Intern
Increased employee engagement by identifying, researching, writing and publishing content for a bi-weekly internal newsletter. Organized, updated, and uploaded project management templates to SharePoint for global use.
Increased the efficiency of product development by collecting and evaluating quantitative and qualitative data.
Supported resource allocation processes by evaluating department invoices, balances, and statements.
Developed and facilitated training for internal teams on policies and best practices to employ a new resource allocation tracking tool. Tyco - Scott Safety MAY 2015 - AUG. 2015
Events and Communications Intern
Planned Executive meetings series considering all individual logistics and scheduling needs.
Composed and sent weekly newsletters to all NBC Sports interns highlighting other interns and recapping events.
Supported the expansion of the NBC Sports internship program by evaluating intern activities for future recruitment. NBC Sports JUNE 2014 - JULY 2014
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