Manager Marketing
Resume:
*******@***.***
Ocala, FL 34471-8714
linkedin.com/in/karen-zeedyk-36839a6
ABOUT ME
Marketing Executive with over 25 years of sales and marketing experience with General Electric training and skills in brand positioning, brand building with integrated advertising communication plans including focused digital campaigns, innovation, project management, and financial management. Collaborative and creative leadership capabilities in delivering results and building teams in corporate and entrepreneurial companies.
EXPERIENCE
College of Central Florida, Ocala, FL
Adjunct Professor January 2011 – Present
Teach Marketing for Managers, Strategic Management, Customer Service for Managers
Hospice of Marion County, Ocala, FL
Healthcare Liaison July 2013 – July 2020
Develop business relationships in assigned accounts by making effective customer contacts and presentations, supporting overall objectives of HMC’s marketing
Consistently achieves and exceeds monthly referral/admissions goals for assigned physicians
Provide educational office visits relating to hospice care for physicians new to area and visits to primary physicians regularly.
Maintain high levels of rapport with referring physicians
American Red Cross, Ocala, FL
Major Gifts Officer & Assistant Disaster Officer for Marion, Citrus, Lake, Sumpter & Hernando Counties January 2012 – March 2013
Responsible for the planning, execution and fundraising target of American Red Cross events
Established and executed an ongoing strategy for qualifying donors and created customized solicitation strategies to meet objectives
Managed an assigned portfolio of donors and prospects to discover donor potential
Implemented programs/activities to identify, cultivate, solicit and steward donors at $2,500 level or higher with an emphasis on maximizing revenue
Managed and participated in disaster relief programs for Hurricane Sandy
Barry University, Miami, FL
Adjunct Professor August 2008 – December 2011
Taught Marketing Services, Quality & Productivity focusing on Six Sigma tools and techniques for process improvement
Innovative Business Solutions, LLC
President/Owner August 2006 – December 2011
My own consulting business focused on helping clients with strategy, planning, and problem-solving.
Developed company branding, websites, and collateral
Forensic auditing services
Technical writing of HR manuals, user guides, and safety sheets
Patent & trademark application management
Hale Products, Inc., Ocala, FL
Director of Marketing January 2004 – July 2004
Managed marketing and advertising team of four
Developed marketing plan for three new product lines
Wrote and added marketing input to Class One product development process
Upgraded marketing documentation to ISO 2001 certification standards
Assisted international sales with FAR’s including letter of credit, wire transfers, and applicable documentation
Emergency One, Ocala, FL
Marketing Product Manager August 2002 – May 2003
• Responsible for developing sales tools and presentations for dealer and sales network to promote and train them on our aerial line of trucks
• Instituted product line rationalization
• Updated product specifications for aerial product line
• Managed territory sales calls, forecasts and promotions
• Responsible for product advertising, trade show activities and dealer meetings
Coloplast Corporation, Marietta, GA
Product Manager September 2001 – April 2002
Drove all marketing activities for three product families with a total of 286 sku’s and $26MM in sales
Developed sales forecasts and promotions, territory calls, with profit and loss responsibility
Implemented “VISION™” custom breast form new product introduction, product to delivery
Implemented “Tria Contact™” attachable breast form new product introduction, product to delivery
Accelerated revenue growth by recommending consolidation of product sku’s
Assisted in market research and analysis and identified test products and markets
Invensys PLC, Downers Grove, IL
Product Manager April 1998 – January 2001
Tomco2 Equipment Company, Loganville, GA
Marketing Manager August 1996 = October 1997
General Electric Company – Lighting, Oak Brook, IL
Account Manager – W.W. Grainger March 1995 – June 1996
General Electric Company – Motors, Ft. Wayne, IN
Marketing Account Specialist – International Group January 1991 – March 1995
SKILLS
CRMs Salesforce, ShadowVentures
ERP QuickBooks, Baan, Demand Solutions
Adobe Illustrator, Photoshop, Premiere Pro, Acrobat
Constant Contact, WordPress, Facebook, twitter
Microsoft Word, Excel, Power Point
Certified Six Sigma Green Belt through Invensys, GE & Motorola
Florida Notary Public: 03/25/2020 to 3/24/2020
EDUCATION
Master of Business Administration – Executive MBA Program
University of Notre Dame, South Bend, IN
BS, General Studies –
Promotional Planning & Strategy
University of Massachusetts, Amherst, MA
PHILANTHROPY
Past President, Ocala Royal Dames for Cancer Research
Past President, Junior League of Atlanta
REFERENCES
Available upon request
Contact this candidate