Social Media Digital Marketing

Taylor Blume

Manhattan, NY ***** • 732-***-****

************@*****.***

https://www.linkedin.com/in/taylorlblume/

Digital Media Marketer & Operations Strategist

Areas of Expertise

Digital Ad Operations

Digital Media Production

Social Media Strategy

Writing / Editing

Competitive Analysis

Quality Assurance

Website Traffic / Analysis

Targeted Campaign Management

Mobile Assets / User Experience

Project Management

Email Management

Top Brands & Clients

Hearst

Conde Nast

Calvin Klein

Rolling Stone

Education

B.A. Journalism & Media Studies

Rutgers University May 2018

Minor: Digital Information

Technical Proficiency

Environments: Mac OS X, Win-

dows

Tools:

MS Office: Word, PowerPoint, Ex-

cel, Outlook

Google: AdWords, Keyword, Ad-

Manager

CMS: WordPress, Circules, Sales-

force, Hubspot

SEO and SEM

HTML and CSS

Social Media: Facebook, Insta-

gram, Twitter, Pinterest, LinkedIn

Community Leadership

Trip Leader and Lead Sales As-

sociate The Commencement

Group, 2016 - 2018

Creative Director Gamma Phi

Beta and Girls on The Run, 2016 -

2017

Results-driven digital operational and media specialist with several years of full-time and internship experience executing and designing high-performing content across a variety of platforms including websites and social media for digital publishers, digital agencies and fashion brands. Poised to deliver and deploy innovative, strategic cam- paigns for a major New York-based media brand.

Professional Experience

PubWorX – New York, NY

Account Manager, Digital Strategic Solutions and Operations, 7/2018 - Present

Manage Conde, Hearst, and other Third-Party digital operations projects. Continually pitch data-driven solutions for ad trafficking and order form designs. Lead daily client status meetings that build rapport with C-level publishing clients. Select Achievements:

● Head Account Manager for Hearst Digital Marketing Team.

• Incorporate PayPal and Amazon Pay across all Hearst Digital subscription pages to improve user experience and drive revenue.

• Execute yearly Hearst and Verizon Up Partnership project using promotional codes to boost magazine subscriptions for multiple titles and brand visibility.

● Produced over 300 unique DFP launches in 2019 by curating and implementing advertising units that increases traffic to our Conde Nast brand partner sub- scription pages.

• Launches include extensive troubleshoot and QA process, A/B panel testing, provid- ing technical support, and post launch optimizations and KPI overviews.

● Training and overseeing our third-party vendor to successfully build on-site and email campaigns, launch ad campaigns through Google Ad Manager, and han- dle client communication resulting in a cut time per task of 36% in 2019.

● Support email management for Third-Party clients like Rolling Stone and Gold- en Peak Media using Hubspot and Salesforce platforms to create and schedule monthly email sends, as well as handling campaign builds and updates. Robb Digital – Edison, NJ

Digital Marketing Intern, 1/2017 - 5/2018

Developed and created client websites using various content management systems. Select Achievements:

● Researched top keywords for best SEO to craft meta descriptions, H1s, Title- Tags, and Alt Tags; increased engagement among thousands of users across Facebook, Twitter, and Instagram.

● Introduced clients and new business to blogger communities and Amazon that expanded consumer audiences and increased ad traffic and sales.

● Wrote weekly blogs for agency and client sites’; boosted client productivity and provided information for consumers.

Calvin Klein – New York, NY

Media Management Intern, Fall 2017

Utilized data to reorganize and improve all print media information which reduced con- fusion and simplified content retrieval process for future projects. Select Achievements:

● Collated records of the brand in US and global magazines, newspapers, and advertisements to produce statistics for the upcoming season.

● Curated content for monthly newsletters that included articles on digital market- ing, media, entertainment, and fashion to update the Calvin Klein team on new endeavors and to influence ideas.

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