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Media Executive

Location:
New York City, NY
Posted:
August 17, 2020

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Resume:

Employment

Flourish Talent / Co-Founder & Vice President of Client Relations 2019 – Present

• Chosen by NYT best-selling author to run executive search firm for confidential hires of UHNW clients

• Acquired four clients within 12 weeks of launch, billing $10K monthly per role on top of a 33% hiring commission

• Outperformed top 10 US firms, receiving three times the national average response rate from candidates

• Received offer for equity investment in 2020

• Clients: Kanye West, Joe Lonsdale, Palantir, Mike Maples, Salem Media, Teneo BBDO Worldwide HQ / Strategic Analyst 2018 – 2019

• Built brand strategy for Fortune 500 companies under C-level consultancy unit, Batten & Co.

• Helped create M&M’s new mascot “Hazelnut” for 2018 Superbowl commercial

• Spearheaded “Diversity of Thought” film project, later showcased on BBDO app globally

• Produced a consumer panel of 300+ employees in order to implement nine cross-functional client projects

• Clients: Monica Lewinsky, MARS, AT&T, Johnson & Johnson Government Affairs and Policy Manhattan Institute for Policy Research / Koch Fellow 2017

• Furthered acquisition of $50M grant for Department of Transportation with Lyft under Smart City Challenge

• Handled account strategy for Innovation Caucus and super PAC partners including Scott Pruitt and TechNet

• Named youngest Charles Koch Fellow to receive funds for media initiatives

• Proficient in management tools: Airtable, Asana, Slack, Trello, LinkedIn Recruiter, Sched, Otter, Google Suite, Keynote Harris Media / Junior Digital Strategist 2017

• Collaborated with CEO to execute unprecedented industry-firsts: 360 Facebook ad, Instagram U.S. Senate ad, Google click-to-call for advocacy, paid political Snapchat Geofilter, native Twitter video attack ads

• Achieved CTR of 9.52% by using deep root analytic decisions in Big Data and real time online platforms

• Created Senator Portman YouTube case study on how to run “the savviest use of digital resources” as noted by AP Karl Rove & Co / Aide 2016

• Selected as only Aide to directly serve former White House Chief of Staff Karl Rove for presidential election cycle

• Ghost-wrote WSJ editorials and developed weekly content for newsletter base of 60K+

• Presented census project methodology to major news pundits including FOX, NYT, and NPR

• Created issue-specific Senate election briefs and time sensitive summaries for TV appearances

• Attended national speaking circuits and was later featured in a political cartoon holding up Bush and Rove Volunteerism

Harvard Debate Council / Coach 2014 – Present

• Taught “Utilitarianism” and “Debate Like A Girl” workshops for high school competitors qualified in TOC circuits

• Supported NYC Urban Debate League’s growth from under ten schools to 140+ schools and 2K+ students

• Helped White House formally invite and honor Erik Fogel for founding the nation's top after-school debate program University Wide Student Government Elections / Outreach Chair 2017

• Originated campaign slogan and video from concept to rollout with zero funding, generating 45K+ views in two days

• Structured predictive analytics for 1.5K student organization using bit.ly links, breaking 9.5K record for voter turnout

• Wrote Title I/Disabilities platform and managed SURE WALK endorsers Paul Begala and Matthew McConaughey

• Received Tower Award from Longhorn Center for Civil Engagement for longest student runoff Education

Columbia University / Postbaccalaureate, Psychology (Expected 2022) The University of Texas at Austin / B.S., Advertising; Minor in Business (2018) BETHANY J.

HARPER

713-***-****

*******.****@*****.***

in/harperbethany

New York, NY 10016



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