Manager Sales

Hilary Keenan

Event Management Professional

******.******@*****.*** 413-***-****

linkedin.com/in/hilary-keenan/ Centerville, VA

PROFILE

Proven success in organizing events from concept to completion while consulting with clients, managing budgets, planning event schedules, inviting guests, implementing safety regulations, promoting the event, and liaising with efficient suppliers/vendors. Skilled in defining event strategy and vision, researching as well as recommending event venues, selecting vendors, and negotiating contracts for catering and other event support services. Demonstrated expertise in budget administration, logistical coordination, end-to-end project management, cross-functional team collaboration, and post-event evaluations while leading all facets of event management. Ability to communicate and coordinate with clients and negotiate in all prices for events while controlling costs, minimizing expenses, providing savings, and maintaining records of all expenditures.

AREAS OF EXPERTISE

Event Management

Contract Negotiations

Budgeting & Forecasting

Venue & Menu Selection

Documentation & Reporting

Schedule Management

Customer Service & Satisfaction

Project Administration

G-Suite/Microsoft Office Suite

EDUCATION

Bachelor of Science, Travel, Tourism & Hospitality Management Johnson & Wales University - Providence, RI

VOLUNTEER ACTIVITY

Board Member, Colburn-Keenan Foundation 2012 - Present

PROFESSIONAL EXPERIENCE

Sales Manager 2018 to Present

Presentation Services Audio Visual (PSAV), Chantilly, VA

Develop and maintain strong working relationships with various clients by providing customized tailored solutions and ensuring smooth event experience. Increase sales by developing new business opportunities for Westfields Marriott Washington Dulles property. Gather customer CRM data along with preparing and presenting proposals as well as managing event vendors. Perform sales forecasting and attract prospective customers through deep knowledge of product and service.

Contributed in minimizing event discounting from 43.3% 24.6% in one year.

Improved gross revenue by $400k from 2018 to 2019, resulting in increased bottom line by 28%.

Saved up to ten hours per month by updating outdated customer package-building software by working in close collaboration with lead technician.

Account Manager 2012 to 2018

Performance Environmental Services/MassMutual Learning & Conference Center, Chicopee, MA

Developed relationships with customers as guest services point of contact, such as account management and contracts. Streamlined business workflow by coordinating conference schedules, facilities, events, materials, audio-visual, and catering. Increased job satisfaction and morale among employees by providing effective training to newly hired staff. Resolved employees’ complex issues by delivering appropriate solutions.

Enhanced business work efficiency and productivity by leading and guiding 20 employees across four departments.

Eliminated costly outdated processes and procedures, resulted in saving of approximately $22K.

Met annual inventory and purchasing budgetary requirements of $1K to $1.5K across four departments.

Negotiated additional employee hire, resulted in increased guest room occupancy by 30% over a four-months.

Additional Experience

Event Coordinator Intern at Spirit of Springfield

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