Marketing Executive
Resume:
Kelly
Carter
801-***-**** Phone
https://www.linkedin.com/in/kellylcarter/ LinkedIn Profile
Conceptualizes and orchestrates brand to effectively reinforce and build culture. Skilled in the technical, conceptual, and content development of business strategy. Expert in outreach and relationship building with employees, organizations, and communities.
Skills
Marketing Strategies and Campaigns
Organizational Branding
Strategic Planning and Budgeting
Corporate Partnerships
New Program Launch
Communications
Experience
DECEMBER 2018 – JANUARY 2020
VP of Brand and Culture / All Hours Plumbing and Drain, Salt Lake City, UT
Culture and HR: drove the company culture of loyalty, fun, and performance. Planned growth for both company and individuals through professional development. Operations Management: managed the end-to-end execution of core strategic transformation initiatives across the business, including new sustainable/green initiatives. Brand and Marketing: Created holistic marketing communications objectives, strategies and plans for all initiatives to maximize success at launch.
MARCH 2017 – DECEMBER 2018 (ALSO ON AN INTERIM BASIS MARCH – JUNE 2020)
Brand Director / Creative Energies, Salt Lake City, UT
Responsible for ensuring that the products, services, and people under the brand resonate with current and potential customers. Lead customer-facing communication and served as a primary marketing point of contact with external business partners. Lead the company through the B Corp process and cultivated the culture to reflect the B Corp values.
OCTOBER 2016 – JANUARY 2017
Director of Social Media / Even Stevens Sandwiches, Salt Lake City, UT
Directed social media teams for Salt Lake City, Boise, and Phoenix. Designed and implemented framework and guidelines for over 25 social media channels company-wide while maintaining brand integrity. Created regional marketing growth strategy for entering new markets.
JANUARY 2014 – OCTOBER 2016
President / Uzzo Consulting, Pittsburg, PA and Salt Lake City, UT
Consulted with organizations to provide full marketing services, specializing in social media, communications, and online marketing. Provided market analysis, organizational re-branding and brand reinforcement.
OCTOBER 2008 – JULY 2014
Marketing Communications Manager / Pace School, Pittsburg, PA
Managed internal and external communication functions, created and managed marketing budget, brand management, PR, media relations, program launches, advertising, social media, and photography.
Education
Bachelor of Interdisciplinary Studies / Arizona State University, Tempe, AZ
Certifications / Pennsylvania State University, State College, PA
Organizational Communication, Labor and Employment Relations, Digital Arts
Activities
I am a passionate climber, backpacker, skier, photographer, and all-around lover of the outdoors. I volunteer my time with the Sierra Club and HEAL Utah.
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