Sales Analyst

RUPIKA YR

**** * ***** *** ** (Apt ***) Waukegan IL 60085

551-***-**** ******.**********@*****.***

Status: Permanent Resident (don’t need sponsorship)

Areas of competencies

Market Research (Secondary/Primary Research):

-Market assessment, portfolio analysis, strategic market review, decision analytics, due-diligence, analogue analysis, competitive intelligence Lifesciences Industry

-Opportunity Analysis

-SWOT & PESTLE Analysis

-Authored reports (Insights and Outlook)

-KOL for questionnaires and surveys

-Quality Check of final reports prior to delivery

Presales and Business analysis (Lifesciences and Healthcare IT):

-Business Analysis: Solution Conceptualization, Value propositioning, Gap Analysis and GCO Process Consulting

-Business Development: BA/BD activities including – Pre- Sales Support (RFP/RFI drafting, Client presentation), bid management, pricing, data collation, proposal writing and client presentations

-Experience across global clients based out of multiple geographies (US, UK, India and Japan)

-Understanding across key segments of the value chain, includes software development lifecycle (SDLC)

-Excellent communication and presentation skills

-Proficient in Microsoft applications - Word, Advanced Excel, Microsoft project, Access and PowerPoint

Work Experience

Phamax

Independent Consultant Oct 2013 – Oct 2015

Assisted in strategic client presentations, authored reports developed customized market research reports, medical data collection and content writing for pharmaceutical research.

Mphasis Pvt Ltd

Senior Business Analyst May 2010 – Dec 2011

-Part of Lifesciences Sales and Marketing CoE; developed knowledge service line to provide KPO services

-Designed and developed supporting services/offerings as a part the initiative

-Solution development team to develop innovative concepts/solutions, collaterals, training materials in GCO space

-Involved in knowledge management, business development and training activities

-Notable experience: Developed KPO service line and defined the service offering

Cognizant Technology Solutions

Business Analyst Jan 2008 – May 2010

-Part of BD teams in Lifesciences and Healthcare verticals and was involved in BA/BD activities

-Involved in building account strategies, proactive propositions, proof of concepts (POCs), created mindmaps of teams in the organization and collaterals and closely worked with PMO to develop and offer need based trainings to Lifesciences and Healthcare teams in align with defined competency model

-Business Unit related recruitment and retention activities

-Notable experience: From January 2008 till March 2009, led a clinical trial document migration project for one of the top 3 biopharmaceutical clients as a part of IT transformation projects

Smart Analyst India Pvt Ltd

Research Analyst Jan 2006 – Jun 2007

-Projects included opportunity assessment, revenue forecasting and portfolio optimization and tracking competitive landscapes for a particular product

-Provided data mining and analysis for indication/geography

-Merger and acquisition Analysis, Life Cycle Management of Drugs, Patent Research, Competitor Analysis, Company Analysis, Drug Sales Forecasting, Analogue / Benchmark Analysis

-Supervised and guided new colleagues on similar projects

-Analyzed market and product pattern to identify future projections and perform quantitative and qualitative analysis on market data

-Managed client interface and delivered results of analysis

-Managed a team of junior analysts according to the project requirements

-Notable experience: Conducted patent analysis of a particular product, developed strategies for marketing and promotions. Proficient in subscribed and public resources necessary for secondary research.

Indegene Lifesystems

Assistant manager May 2005 – Dec 2005

-Executed projects by gathering and analyzing data on areas including industry, market and other business parameters using secondary research and databases and delivered relevant analysis and methodologies

-Provided landscaping of vaccines across therapy areas and phases to map competitive vaccines for the client and also help them in making in licensing deals

-Updated a weekly e-newsletter for a bio-pharmaceutical major, including managing client communication and delivering the reports

-Created a prevalence based forecast model for many indications

-Expertise in market assessment, determining market size, primary and secondary market research, generic launch time analysis, target product profiling, pipeline drug analysis, epidemiologic analysis of various indications in different geographies

-Involved in Scientific Competitive Intelligence Services and Learning Solutions (incl. e-learning tools and training materials)

Educational qualification M.Tech, Bioinformatics, SASTRA Deemed University, Thanjavur (2003 – 2005)

B.Tech, Pharmaceutical Engineering and Technology, Anna University, Tiruchirappallli (1999 – 2003)

Databases Sales & Medical Data: IMS Health, Evaluate Pharma, Euromonitor

(secondary search) International, Biopharma Insight, Evaluate Pharma, Hoover’s, High beam, Factiva, LexisNexis, IDDB3, Hoovers, CDC, FDA’s Orange Book, Pink sheet, PharmaLive, BiopharmInsight, ADIS-R&D and Clinical Insight, Medscape, 10K Wizard, Trial Trove and Pubmed

Pipeline Database: Clinical trials.gov, Adis Insight, Thomson Pharma

Decision Resource (Bio Trends report)

Bioinformatics tools GCG, Insight II, Cerius2, SwissPDBDeepviewer, RASMOL, Ghemical, HEX, Modeller, PASS, Chemsketch, LigBulider, MOE, FLEX-X,ICM, AUTODOCK, GOLD

Professional training Advanced Excel, Business Analysis, Effective Communication, Specific Functional Documentation, Seven Habits of Highly Effective People, Received on-job training on business writing, comprehensive writing, SWOT & PESTLE Analysis, Forecast Modeling, Planning & Organizing, Communication Skills

Publications PoV: Recent Trends and Challenges in Marketing and Sales in Biopharmaceuticals, White Paper for MphasiS, 2011, R. Babu, C.S. Rupika

“Homology modeling for heat shock Protein” - Published article- awarded in MOTIF’03 Symposium in Bharathiyar University, Coimbatore in 2003

Reference on request

Contact this candidate