Social Media Digital Marketing

SRISHTI TYAGI

Newport, Jersey City, NJ 073**-***-*** 3305 Website ******@***.***

New York University September 2018-May 2020

M.S. in Public Relations and Corporate Communications 3.9 GPA

Recognition: Dean’s scholar, rising star, and academic excellence award

Digital Marketing, Digital Vidya (Online certification course) May 2018-Present

Content Marketing, Web Analytics, SEO, SEM, Social Media, Email, and Inbound Marketing

Sri Guru Gobind Singh College of Commerce, DU August 2016-May 2017

Post Graduate Diploma in International Marketing 3.7 GPA

Hindu College, DU July 2013-May 2016

B.A. Honors course in English First division

RELEVANT EXPERIENCE

Public Relations and Communication Specialist, New York University, New York June 2020-Present

Develop and execute strategies to foster and maintain beneficial relationships with stakeholders and serve as the program advocate.

Responsible for making, launching, marketing and regular production of Podcast Series titled Capturing Our Narratives.

Develop and implement publicity and social media plan to promote and create awareness about Metro Centre’s various initiatives.

Provide creative support for internal & external communication efforts including publication, newsletters, community engagement.

Write, edit, and proofread weekly content to support initiatives, blog, collaborations, media relations and communication.

Public Relations and Communication Intern, Zazil Media Group, New York August 2019-December 2019

Developed and implemented end to end cross channel social media strategies to drive brand awareness and engagement.

Wrote editorial pitches, replies to deadline driven press inquiries/HARO queries, press coverage reports, and media proposals.

Managed client PR initiatives: scanning coverage, creating media and influencer lists, researching placement opportunities etc.

Gained client features and product placements in media outlets like Seventeen Magazine and distributed press releases.

Assisted with events: backgrounders, logistics, on-site assistance, post-event follow-up, presentation preps, client requests.

Strategic Communication Adviser, The Atlantic, New York August 2019-December 2019

Conducted consumer research and pitched the idea of a cross platform weekly video series to increase readership amongst Gen Z.

Regularly collaborated with seniors to incorporate existing brand strategies and align the idea with The Atlantic’s core values.

Marketing and Communication Assistant, Follet: NYU Bookstore, New York May 2019-August 2019

Developed creative online and offline campaigns to create awareness about Follet’s initiatives and engage the target audience.

Created weekly editorial calendars and wrote content for promotional materials like social media posts, book reading events etc.

Managed and scanned social media to track digital campaign progress, press mentions, and responded to comments and feedback.

Researched collaboration opportunities with influencers, speakers and potential ambassadors for events, and promotions.

Navjyoti India Foundation, India

Communication Executive April 2018-July 2018

Drafted internal communication material like facilitator guide and manuals for employee training and assessment, memos.

Wrote research and event summaries, weekly newsletters, and external communications material like partnership letters.

Created and executed content strategy for social media channels and brand website. Increased digital engagement by 40%.

Brainstormed thought leaders’ list, created media and guest lists for events, monitored media for coverage and compiled reports.

PR and Communication Volunteer August 2016-March 2018

Wrote content and designed newsletters, video series scripts, social media analytics reports, stakeholder stories and course content.

Gained 45 new enrollments using PR & communication tactics. Conducted industry research to tap potential recruiters for students

Created and executed the offline and online marketing strategy for story segment and increased overall engagement by 28%.

Social Media Strategist and Content Contributor, Wonder Wardrobes, India October 2014-April 2015

Created and optimized content for blogs, website, and social media. Managed social media accounts using Hootsuite.

LEADERSHIP EXPERIENCE

President, Public Relations League, New York University, New York May 2019-May 2020

Executive editor for bi-weekly newsletter. Presided meetings, created goals, increased community engagement, supervised events.

PUBLICATIONS

Finding My Special Place December 2017

Published fiction novel; a poignant revelation of the mind of a teenager who stands her ground in an opinionated world.

SKILLS AND SPECIALITIES

MS Office Suite, Outlook, Salesforce, Factiva, HTML, Google Analytics, Hootsuite, AP Writing style, WordPress, Cision, Muck Rack.

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