Social Media Digital Marketing

ASSISTANT DIGITAL MEDIA PLANNER

§ Profile

Results-orientated professional with broad-based experience that contributes to improving business revenue, goals, and objectives. Recognized for excellence, reliability, and dedication, with the skills to provide new insights to clients and vendors on marketing initiatives, all while accomplishing tasks in a high-stress environment. Adept in building marketing campaigns with excellent communications skills and interpersonal relationships skills. Focused on organizational imperatives and time management objectives that helps to reach stated KPI’s.

§ Relevant Experience

Assistant Digital Media Planner, ForwardPMX, New York, NY 2019–Present

Manage client’s digital media for a brand performance agency (100+ employees)

Cultivating and strengthening client and Vendor relationships on a day-to-day basis.

Oversee general digital marketing campaign tasks, and preparing briefs

Collaborated with Facebook Ads Manager to design and run paid social campaigns, maximizing campaigns across the flight according to primary key performance indicators (KPIs).

Daily planning on client accounts across 20 brands; managed four brands in the men’s shave category.

Examined vendor proposals and developed media plans for 15+ digital marketing campaigns for multi-million-dollar budget accounts

Created Influencer campaigns from set up to execution.

Responsible for integrating media plans to attain client goals in collaboration with an Inter-Agency Team (IAT).

Monitor daily launch delivery, communicate frequently with the partners on campaigns, analyzed brand lift study and foot traffic study results to generate insights for client presentations.

Exemplified expertise in handling over 15 campaigns, surpassing KPI benchmarks.

Market Partner, Monat Global Corp 2018-2019

Sales marketing team leader for a beauty company (500+ online employees)

Network marketing for product selling through social media platforms.

Exhibited personal selling skills, maximized testimonials, and customize every pitch to an individual customer.

Directed a team responsible for selling products to reach specific goals and recruited team members.

Marketing Intern, Scannell Productions, Tampa, FL 2018-2019

Intern for an event and production company (10+ employees)

Managed social media accounts on different platforms.

Strategically dealt with projects on a deadline basis in a fast-paced environment.

Played a key role in organizing and staffing promotional events within the Greater Tampa Bay area.

Recruited team members and provided guidelines using Microsoft Excel as well as Mailchimp.

§ Education

Bachelor of Science in International Business with Marketing, 2019

University of Tampa, Sykes College of Business Tampa, FL, USA

GPA 3.57 Captain and Treasurer, The University of Tampa Club Field Hockey 2015–2019

Study Abroad, Fall 2017

Universitat Autònoma De Barcelona, Barcelona, Spain

Languages: English, Spanish proficient

§ Training and affiliation

Prisma (Media Ocean), Forward PMX, General Member, American Marketing Association

§ Skills

Social Media Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok

Web Analytics Google Analytics, Facebook Insights, Google’s DCM, Nielsen Digital Ad Ratings, Integral Ad Science

Other Skills Zoom, Google Meet, Google Hangout, Microsoft Teams, Skype for Business, BlueJeans

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