Social Media Digital Marketing

Royna SunderRajan

C: 925-***-**** E: ******@*****.***

Education and Training

University of California, Davis - Davis Bachelor of Science Managerial Economics, 06/2020

Coursework: Managerial Marketing, Macro/Micro Economics, Econometrics, Operations Research and Management Science, Business Writing, Introduction to Behavioral Economics, Organization Management, Financial Management Diablo Valley College - Pleasant Hill, CA Associate of Science Economics, 05/2018

Coursework: Principles of Macroeconomics, Principles of Microeconomics, Introduction to Business, Introduction to Graphic Design, Interpersonal & Small Group Communication, Business Law, Financial & Managerial Accounting Experience

BUSINESS ANALYST 06/2019 to 06/2020

Engage3 - Davis, CA

Performed Quality Assurance and A/B testing on consumer's product and price placement through Lighthouse and Excel for over 300+ projects and conducted research on products in order to compare differences between different products. Developed various use cases with product managers, data scientists and business analysts to ensure competitive pricing. MARKETING/SOCIAL MEDIA INTERN 03/2016 to 06/2018 Mony Nop - Livermore, CA

Designed and uploaded 150+ quality posts through Canva for various social media pages including Facebook and Instagram which helped improve overall traffic and engagement by approximately 30%. Monitored metrics such as click through rates and KPIs to proactively optimize Facebook pages and measure views. Identified trends through assessment of competitor activities through social media and different company websites. Skills

Canva

Client Relations/Outreach

Digital Marketing

Facebook Insight

Google Analytics

Lighthouse

Microsoft Office Suite

Wordpress

Certifications

UC Davis Digital Media Bootcamp - Expected September 2020 Coursework: Marketing Strategy, campaign development,digital advertising, site analytics, HTML/CSS, Javascript, Google Analytics, Facebook Insights, MailChimp

Hubspot Academy - Content Marketing

Topics Covered: Business Storytelling, Content Creation Framework, Planning long term content strategy, Blogging, Repurposing Google Ads Search Certification

Affiliations

Destination Imagination - ROC Board Member

Held workshops for teams and team managers all over Bay Area on teamwork and leadership skills, out of the box creative thinking, time management, public speaking, collaboration, problem solving, and project management. Helped market DI to over 50+ schools, various advertising fairs and community events to potential students and families by informing all the benefits and real world applications the program has to offer. Assisted tournaments of 250+ teams and led and coordinated a team of 10-15 judges and made sure the tournament day ran smoothly by answering any questions and talked with teams after to present scores and any feedback the judges had. Economics and Business Student Association - Member Participated in case competitions in different areas of business including Consulting, Finance and Supply Chain Management Analyzed data and collaborated with team members and suggested creative solutions to companies.

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