Sales&Marketing Professional/Bus Dev.
Resume:
Ademola Adebara
Gbagada, Lagos
Nigeria.
*******.*******@*****.***
www.linkedin.com/in/ademolaadebara/
Sales & Growth Expert/Distribution Specialist/Marketing Professional/Business Developer/Product Manager.
Performance-oriented sales leader offering exceptional track record of achievement over an appreciable number of years. Tenacious manager with strategic and analytical approach to solving problems, achieving set targets and management goals. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. A well grounded team player with excellent attention to detail and a persuasive communication style.
Proficient at bringing in new business and expanding current customer accounts through proactive and diligent online lead generation technique with a keen eye for profitability. Well-versed in telecommunications, Fin-tech and FMCG with an extensive networking skills in other customer facing sectors. Successful at revitalizing customer engagement and achieving dramatic growth with revolutionary ideas.
WORK EXPERIENCE
Mar 2020 – Till date
Senior Sales Manager
Hausba Smarthomes Ltd(Nigeria & West Africa)
Delivering engaging sales presentation and negotiations with new clients, explaining technical information in a simplified manner to promote need and increase revenue in home and business automation.
Maintenance of planned business operations, financial and expenditure controls while identifying opportunities to grow sales and generate profits.
Creating effective strategies to target new markets in the ever growing smart home and business industry after researching and analyzing user behaviour.
Organizing sales and promotional events to target new clientele and create product awareness and understanding and also travelling when required.
Managing of revenue models, process flows, operations support and customer engagement strategies.
Collaborating with other internal team to evaluate cost against expected market price points and set structures to achieve profit targets.
Accomplishments
ACQUISITION – Improved sales process and streamlined the sales to delivery cycle so as to enable quick and fast sales service.
PRODUCT OFFERING: Segmented the target market and designed product offers accordingly.
MARKETING: Ensured there is an interchange between sales and marketing so as to promote sales and awareness.
RETAIL EXPANSION – Successfully oversaw the launch of the retail store in Abuja and roll out of Lagos store where inquiries, complaints and acquisition can be made.
TARGET – Grew market penetration and sales figure by 110-120% month on month
DIGITAL MARKETING – Ensured that all digital platforms: social media & e-commerce website are engaging and updated with constant sales drive and insights. High Performance
HIGH PERFORMANCE – Identified, hired and trained qualified sales team and teaching them best practice and sales strategies
Sept 2018 – Feb 2020
Territory Sales Manager
Smile Communications Nigeria Limited
Increased the business profits margins with strategic territory expansion and acquisition monthly across three (3) sales channels (Direct Sales, Retail and Indirect Channel Partners).
Expanded product distribution points in the region, including major partnerships with malls, places of convergence and supermarkets to serve as point of sales and marketing.
Built, train and equip a high performing sales team with strong negotiation skills so as to close tough deals with high net-worth clients and increase revenue drive.
Developed marketing, branding and sales activities that can enhance awareness and aid new customer acquisition and also carryout regular market research.
Drove the performance and productivity of the team to achieve set target and increase the average revenue per user (ARPU) and also increase the customer base.
Leveraged on market knowledge to capitalize on emerging opportunities and maintain consistent growth rate.
Accomplishments
RETENTION - Achieved 1,118 reactivation of churn customers (115%) with innovative win- back campaign and cold calls.
PRODUCT OFFERING - Worked closely with the product team to redesign data plans.
RETAIL GAP - Recruited 15 new indirect sales partners which have increased the business. Two (2) of the partners have grown to become a Super dealers.
RETAIL EXPANSION - Successfully negotiated with Ebeano Supermarkets for a sales point in each of their location thus increasing the revenue and device achievement for the region.
TARGET – Achieved a monthly average of 2,000 new device activation and over 50M in airtime and data subscription.
TRAINING – Facilitated the training and re-training of sales staff on the use of sales tool that can support and help organize their daily sales routine.
HIGH PERFORMANCE – Graded sales team based on performance and result thus was able to monitor performance and ensured steady growth of some non-performing sales team.
Feb 2016 – Sept 2018
Jan 2014 – Feb 2016
Mar 2013 – Dec 2014
May 2012 – Apr 2013
REMOTE ROLES
Apr 2019- Jan 2020
Feb 2019- Mar 2020
Regional Team Lead
Smile Communications Nigeria Limited
Expanded sales revenues by 120% by identifying opportunities and executing strategic marketing and sales plans.
Actualized an average of 300 monthly gross ads with average of N3,000,000 in Airtime sales
Deployed effective SWOT and data analysis and sales strategies to increase profitability and develop system to support sales team members.
Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business proposition.
Increased sales activation by 118% with execution of full sales cycle process from initial lead processing through conversion and closing and rewarding referral schemes.
Recruited individuals to form a strong and reputable sales force that are adding value, dedication and knowledge to regional resources.
Accomplishments
SALES ROUTINE: Designed a territorial mapping system for the team to support in sales prospecting and lead conversion.
TARGET : - Achieved an average of 120% of monthly target in Gross Ads and Airtime
ACQUISITION – Acquired a minimum of 300 key new accounts on monthly basis
INCENTIVES: Created different sales contest and recognition schemes to motivate and promote performance amongst the team.
TRAINING: Ensured that the teams are well trained on new products and they also understand and apply existing product offerings.
MEETINGS – Implemented the gathering of the team on weekly basis to share best practices, challenges and also refine and redefine convincing sales pitch.
MARKETING– Ensured all Marketing activities and collateral assigned to the team are well managed and accounted for.
Key Account Manager
Smile Communications Nigeria Limited
Provided extensive support in sales, technical and business areas to key accounts.
Achieved 100% of monthly target and grew sales by 50 device activation on monthly basis.
Developed highly profitable pipeline based on multiple sales penetration techniques.
Maintained an extensive and well balanced company product offerings and the knowledge of competitors’ offerings and presence in assigned territory.
Boosted revenue by bringing in and cementing relationships with new clients and optimally servicing existing customer accounts.
Developed and delivered engaging and polished slide presentations to highlight product offering and draw favorable competitor comparisons.
Brought in new accounts through successful networking strategies and promotional approaches.
Sales Operation Officer
MultiLinks Telecoms Nigeria Limited
Used effective data analysis and sales strategies to increase profitability and develop system or organization for projects.
Standardized and reduced email communications between employees by formulating and implementing field communication processes.
Identified and analyzed key competitors and related products.
Addressed problems in proactive and knowledgeable manner to maintain and enhance client satisfaction.
Reinvented how team interacted with prospective clients by developing innovative and creative sales pitch implemented into sales team strategy.
Developed accurate sales forecasts by analyzing sales feedback and wrote reports for senior leadership.
Brand Activation Specialist
BallPoint Nigeria Limited
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Initiated activities in line with sales and corporate objectives by coordinating experiential activities and sales drive.
Built and strengthened strategic relationships with vendors, advertising agencies and leading partners.
Managed and prepared marketing copy, images, videos, emails of advertorials and marketing collateral.
Planned and executed sales events and marketing programs which produced an average of 25 qualified leads.
Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
ONLINE REGIONAL SALES REPRESENTATIVE
Comviva
Loyalty Management Solution
ONLINE SALES CONSULTANT
Aislelabs
Location-based Analytics, Social Wi-Fi & Marketing firm
EDUCATION & CERTIFICATIONS
2006 – 2010
Bachelor Of Science
University Of Ilorin.
Project Management Professional
Kwara State University.
Google Digital Garage
Entrepreneurial Negotiations
MIT
Google Adwords
Marketing In A Digital Word
Cutin University
Complete Digital Marketing Course
Udemy
Lean Six Sigma Certified(White Belt)
Management And Strategy Institute, Usa.
SKILLS & COMPETENCE
Sales and Distribution.
Trade Marketing and Brand Visibility.
Proficient with MS Word + Excel
Key Account Development and Management
Sales Negotiation
Competitive Differentiation and Analysis
Team Management and Leadership
Interpersonal and Networking Skills
Digital Marketing
Financial and Risk Management
Growth and Profitability
AFFILIATIONS
BIO DATA
Member, National Association Of Sales Professional
Member, National Institute of Management
Member, The Chartered Institute of Marketing,UK
Birthday: 5th September
Gender: male
Place of residence: Lagos
INTERESTS
Team Sports
Painting & Arts
Meditation
Volunteering & Traveling
Writing & Content Development
Gaming & Solving Puzzles.
REFERENCES
Available on Request.
Contact this candidate