Sales Manager
Resume:
DONNA M. ARENA
SPECIAL EVENT SALES & MANAGEMENT EXPERT
DONNA M. ARENA
SALES & RELATIONS MANAGEMENT
***********@*****.***
*** ******** **. – St. Augustine – Florida – 32086
EDUCATION
Master’s Forensic Psychology
University of North Dakota – 2013
Bachelor’s Psychology
Flagler College – 2007
EXPERTISE
Sales & services
Interpersonal Skills
Flexibility
Data analysis and budgets
Issue management and resolution
Organization & prioritization
Excellent communication skills
Work ethic is centered on integrity, support, humility, innovation, empathy, understanding, patience, and positivity
Proficient in all Microsoft tools plus multiple software programs such as Enquire and PCC
ABOUT ME
Nineteen years of international customer service and hospitality experience with deep expertise in assisting, educating, & coordinating individuals and their families during major transitions of their lives.
PROFESSIONAL EXPERIENCE
Resident Relations & Sales Manager – The Plaza Assisted Living at Waikiki (Honolulu, HI)
Feb. 2020 – Present
Report to the Director of Sales and Administrator
Manage and Coordinate every move in, transfer, and move out
Handle all appropriate documentation for state compliance and company requirements including TB and COVID-19 testing results, physician orders, deposits/accounting of funds/ACH Direct Deposit/SRA’s, multiple legal contracts, POLST & Advance Directives, Residents rights, Chang forms, all in accordance with HIPAA
Send out notifications, manage CRM software (Enquire), and PCC
Utilize Zoom and Covideo for a better approach on correspondence and appointment management
Trained in DEI sales board management and techniques
Attend sales management and department head meetings on a weekly basis
Provide families with counseling, resources, and appropriate education for this transition
Private Events Sales Manager – The Plaza Club (Honolulu, HI)
Nov. 2018 – Mar. 2020
Responsible for weddings and all private social events for members and non-members
Implement catering marketing plans to achieve revenue goals
Successfully negotiate pricing with customers for catering
Oversee banquet event orders/catering contracts, floorplans and payments (initial deposit, prepayment and final receipt)
Conduct catering sales presentations and catering sales phone consultations for remote clients (destination wedding couples)
DONNA M. ARENA
SALES & RELATIONS MANAGEMENT
PROFESSIONAL EXPERIENCE (CONTINUED)
Sales Manager – Tommy Bahama (Honolulu, HI)
February 2017 – June 2018
Oversaw all corporate and private group events for the venue
Responsible for P&L reporting, budget and sales performance calls
Successfully drove sales through networking, media, calls, emails, complimentary lunch drop-offs
Maintained a database of prospective and current customers by tracking and reporting all inquiries
Private Events Sales Manager – The Plaza Club (Honolulu, HI)
July 2014 – April 2016
Increased bookings for weddings and social events by 50% within the first year
Successfully promoted Club on local and international television, including “Hot Hawaiian Weddings” and “The Angels,” a French reality TV series
Developed strong wedding industry relationships
Server – Formaggios (Kailua, HI)
2013- 2014
Server – Blackfly (St. Augustine, FL)
2012- 2013
Banquet Manager – Kingfish Grill (St. Augustine, FL)
2010 – 2012
Developed and implemented comprehensive marketing plan
Coordinated and managed all events for private facility
Produced sales based on leads via incoming phone calls, email inquiries, or internal referrals with the purpose of converting that lead to a sale
Coordinated all details pertaining to the wedding market, local/social market and small group market
Responsible for scheduling all appointments, calendars and information packets for distribution
Worked directly with clients and wedding planners gathering necessary information for menu planning, floor plan, room set up, timelines, rental orders, decor, cost and billing details and any other requirements pertinent to their event in a timely manner
REFERENCES
Dulce Sanders
Director of Sales
The Plaza Club, Honolulu
Randy Ha
General Manager
The Plaza Club, Honolulu
Nick Massie
General Manager
Blackfly, St. Augustine
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