Product Marketing Manager

Jennifer Eppes Randles

**** ***** ****, ***** ****, TX 78613

Phone: 832-***-****/E-Mail: **********@*****.***

EXPERIENCE

Accruent, Associate Product Marketing Manager, Austin,TX 6/2019-6/2020

● Build and execute marketing plans and budgets to achieve x5 pipeline in annual software bookings of sales goal in manufacturing space

● Manage all marketing activities for the manufacturing industry, including demand generation, sales

● Sales enablement, retention and content marketing

● Develop and create value propositions, messaging, case studies and collateral to organically drive prospects

● Conduct market research to define buyer's journey and develop value-based messaging for marketing collateral

● Support and create go to market strategy, and thought leadership pieces representing cross-functional initiatives that help shape the manufacturing market Audimation Services, Houston, TX 2015-2019

As Industry Research Analyst, May 2017 - Jan 2019:

● Content Strategy and production for all products and publications, both digital and traditional: Website, Newsletter, Webinars, Email Marketing Campaigns and Blogs

● Strategic Planning, Marketing Calendar (2017) and outline for Marketing Team Charter

(2018)

● Research and Report on conferences, events and training opportunities

● Speakers Bureau producer and owner, point of contact for Strategic Partners, and hunter of prospective partners

● Edit peer submissions for accuracy, timing, and content channel

● Developed one page Info-graphic for all products, to be built for SaaS interactive website

● Member, Strategic Committee "New Products and Services"

● Member, Strategic Committee "Strategic Accounts" As Sales Operations Manager, September 2015- May 2017:

● Support C-Level

● Content for all publications, both digital and traditional

● Marketing and Product Strategy into New Markets

● Conduit between departments

● Full Sales Cycle – Hunter thru to Implementation

● Wrote New Hire On-Boarding and Sales Training Manuals

● Managed an international team of 13

● Developed Metrics and Forecast Reporting

● Completed IDEA Level 1 & 2 training

● 44% more in new sales business while restructuring

● Key Account Management

● B2B and B2C Marketing and Sales, Account Management, Communication on High Touch Clients and Relationship Building

Realtor™, www.townadvisor.com/katytx 2012-2016

● HAR, NAR, TAR Member

● 1st Realtor named Town Advisor and first certified in Texas

● State Licensed Agent

Remote Writer for GWriters, 2010-2012

● Thesis work on Lean Management Practices

Minden RiverKings, GMHL Junior A Hockey Team in Ontario, Canada 2009-2010

● Media Relations

● Property Management

● Ticket Sales

● Customer Service

● International and Local Compliance

● Administration and Game Reporting

WRS Development, Houston, TX 2002-2008

● Contract Media and Research Liaison: Producing market research and reporting (i.e. marketing reports and proposals) required for investors as to possible development sites in the Greater Houston area

● Produced all needed white papers, marketing and promotion items for public consumption

● As Director of Marketing for WRS responsibilities included corporate dinners, promotion, market research and open houses for turned properties. Remote Writer for BCC Incorporated 1998-2002

● Marketing Reports/Manuals

High-End Bathrooms, Housing Market/Construction

Research and report for Bio-Engineered Foods, also shared and published with the National Academy of Science

● Newsletters

Membrane Technology News and Chromatography News, reporter

Battery & EV Technology News,Assistant Editor

Food Ingredient News,Editor

Writer for Noble Continuing Education, Houston, TX 1996-1998 Educational Manuals on topics of:

● Financial Products

● Zoning

● 401K

● Equity Indexed Annuities

Marketing Coordinator, Royal Baths Manufacturing, Houston, TX: 1995-1996

● Organized and ran booths for home shows, including the International Home Builders Show, Dallas, Texas

● Developed catalogue, press packets, sales binders and brochure materials

● Coordinated with sales staff for home builder presentations

● Produced and utilized sales lists

● Charged with design and procurement of marketing materials (pens, mugs, hats, etc.) EDUCATION

Texas A&M University, College Station, TX B.S. Journalism 1989-1994

● Completed Radio internships with KAMU and Local Mix Station

● Completed Publishing internship with Insite Publishing, and the Brazos Valley Insite Magazine

● Completed Graphics internship with media office for the Veterinary Sciences School

(TAMU)

● Member APO, National Service Fraternity

● Assistant Manager, The Grapevine Restaurant: 1991-1993

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