Marketing Digital

Greater Atlanta Area 678-***-**** ******.*****@*****.***

Sherry Grote… GENERATING REVENUE THROUGH INFLUENTIAL MARKETING LEADERSHIP Strategic International Marketing Executive, Revenue Generator and Growth Architect delivering innovative, visionary marketing strategies to lead organizations to new levels of growth and market awareness. Aligns company goals with sales objectives and marketing efforts to facilitate growth, generate multimillion-dollar revenues and drive competitive edge. Trusted advisor to global leaders who combines new tactics and digital platforms with traditional marketing leadership to strengthen brand positioning and increase market share. Experienced, inspirational leader, skilled at building teams and fostering strong collaboration and loyalty. Career reflects integrity, hard work, reliability, competence and confidence underscored by a personal commitment to excellence. Select accomplishments include:

Þ Pipeline and Revenue Generation – Flawlessly designed demand generation programs contributing to 50%+ of the sales pipeline year over year by delivering consistent conversion rates of 35%+ from MQL to SQL and 15%+ SQL to closed rates

Þ Creative Brand Strategist – Innovatively launched a new brand with aggressive marketing strategies and tactics for a start-up organization, establishing relationships to further elevate and promote growth Þ Inspirational Talent Manager – Consistently hired, nurtured and motivated a geographically dispersed and extremely diverse demand generation team into a high performing team from the ground up Þ Marketing Strategist – Regularly determined market requirements, initiated global marketing plans and strategies to address market concerns, prepared market studies and product planning to enhance market share as well as defined budgets and goals to reach targeted customer base Expertise that Drives Competitive Value

• Marketing Strategy

• Demand Generation Execution

• Channel Marketing

• Public Relations/Analyst Relations

• Customer Engagement

• Talent Development

• Event Strategy and Execution

• Inside Sales Management

• Forecasting & Budgeting

• Content and Collateral Development

• Website/SEO/SEM

• Branding

• Inside Sales Management

• Forecasting & Budgeting

A Career of Driving ROI and Revenue through Marketing and Branding STIBO SYSTEMS, Atlanta, GA

Vice President Marketing, Americas 2015 – present

Transformed an ineffective marketing organization with non-existent pipeline and reporting. Developed the Americas marketing plan and reporting process in alignment with global strategy, messaging, priorities and financial objectives and ensured flawless execution to consistently increase revenue generation.

• Consistently generate more than 50% of the pipeline for sales YOY

• Exceed industry standards for conversion rates YOY (35%+ MQL to SQL and 15%+ SQL to Closed)

• Monitor and track sales funnel to ensure 3-5X of total pipeline as well as individual sales quotas

• Recruit, inspire and mentor a high performing, field marketing, demand generation as well as BDR team

• Assist in all global corporate communications efforts internally as well as externally

• Execute marketing activities to maximize expenditures and achieve established goals

• Establish and build a thriving global annual customer conference designed to generate revenue Greater Atlanta Area 678-***-**** ******.*****@*****.*** Sherry Grote… GENERATING REVENUE THROUGH INFLUENTIAL MARKETING LEADERSHIP KORE WIRELESS, Alpharetta, GA

Senior Marketing Communications Manager 2009 – 2015 Instrumental in transforming all internal and external marketing efforts to focus solely on driving incremental sales as well as brand awareness, leading to the PE investment allowing the organization to acquire several companies

• Executed email marketing campaigns, events, webinars and website strategy, social media efforts and public relations strategy to build awareness and extend sales opportunities into new industries

• Executed domestic and international tradeshows to achieve demand generation goals

• Managed brand revision after acquiring a competitor and redesigned all marketing efforts to ensure sales execution and sales enablement was achieved to reach revenue targets

• Composed and managed digital content creation, SEO and PPC programs to optimize demand generation

NUMEREX, Atlanta, GA

Marketing Communications Manager 2004 – 2009

Formalized marketing initiatives to grow company awareness for expansion into new verticals, while increasing customer acquisition and overall pipeline and introducing new digital marketing efforts

• Formulated company messaging, annual report for shareholders, website content and digital marketing efforts, including PPC and SEO initiatives, public relations and channel development to drive growth

• Executed end of life program with minimal customer churn through aggressive marketing efforts

• Rebranded the organization to expand into new verticals and industries

• Authored, developed and implemented the production and publication of the first corporate blog EMS WIRELESS, Atlanta, GA

Marketing Communications Manager 2001 – 2004

Mentored an existing marketing group into a high-performing team designed to help sales achieve revenue goals through tradeshows, annual catalog production, product launches, field enablement materials, and public relations activities

• Collaborated with product marketing to develop and launch go-to-market plans for new products

• Executed corporate and industry events from inspiration to implementation

• Developed a database to more effectively produce a large annual product catalog with digital assets, product descriptions and all product information managed for simplified production WIRELESS MD, INC / M2MVERTICOM, Atlanta, GA

Director of Communications 1998 – 2001

Start-up organization requiring brand development, VC funding acquisition and strategy to achieve IPO

• Drafted and executed the executive business, marketing, and strategy for growth plans

• Developed integrated marketing communications plan to transform Wireless MD from a simple concept to a revenue generating, viable IPO through market research, product development and go-to-market strategy creation

• Created and launched a new brand with aggressive marketing strategies and tactics within budget EDUCATION & TRAINING

Bachelor’s Degree: Marketing, Kennesaw State University, Atlanta Proficient with Salesforce, HubSpot, Adobe Creative Suite, Office Suite

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