Association Management

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R O Y W. H A R D Y

(C) 440-***-**** *********@*****.***

E X E C U T I V E S U M M A R Y

An accomplished, President and Professional Association Executive with extensive experience driving sound, disciplined operational strategy and business innovation. Champions operational, service, and process excellence across all rungs of leadership and cross-functional teams. Acts as an organizational ambassador to key stakeholders, media, and government partners; strengthens the vision and advancement of the organization while promoting expansive market positioning and visibility. Extensive international experience as association executive and business owner. Operations Planning & Strategy

Budget Management & Forecasts

Government Advocacy & Relations

Brand Ambassadorship

Membership Engagement

Media & PR Management

Revenue & Profit Optimization

Board Relations & Governance

Technological Innovation

P R O F E S S I O N A L E X P E R I E N C E

TECHNICAL ALCHEMY LLC / Cleveland OH 1/2019-Present President

Technical Alchemy LLC is a consulting firm specializing in Association/Professional Society board training, governance issues and new/existing member services evaluations.

• Hired to assist in the creation of an association’s trade show which included floor plan design, booth and sponsorship pricing and show time versus educational programing planning.

• Contracted to establish a 501(c)3 foundation and once established guide the efforts in grant writing and the creation and implementation of a fund-raising plan.

• Advising a member service provider in developing content and then marketing their services to trade association contacts.

PRECISION METALFORMING ASSOCIATION / Cleveland OH 5/2017-11/2018 President

Precision Metalforming Association (PMA) is the full-service trade association representing the $137 billion metalforming industry of North America designed to elevate competitiveness, profitability, and advocacy for 800+ member companies.

OPERATIONS

• Managed all business operations of PMA and related entities including PMA Services, Inc. and the PMA Educational Foundation.

• Fulfilled/actualized all fiduciary responsibilities with $9M annual budget oversight including PMA’s, PSI’s, and PMAEF’s annual budget, and P&L forecasting/reporting.

• Collaborated with 44 board members and 6 chairmen to align turnaround initiatives and strategic plan implementation.

• Reorganized and elevated 42-staff member team; while filling 3 director-level, critically open positions.

• Implemented dynamic benchmarking system; transitioned data surveys from paper to an online platform operating in real-time.

• Increased revenue by over 5%, cut expenses by 5% and added $500,000 to PMA’s cash reserve.

• Launched Chicago office and redesigned market territory and strategic sales plan. MEMBERSHIP

• Grew membership by over 10%; implemented member engagement initiatives to achieve year-end membership retention of 90%.

• Identified industry-wide training delivery gap; developed and implemented on-line training program, METALFORM EDU. Secured $1.5M in funding and negotiated partnerships with content providers and outside Learning Management System hosting company.

• Engaged with existing and prospective members leveraging a multi-platform approach including direct appointments, indirect marketing positioning, and strengthening industry presence. RECENT PROJECTS

2

AMBASSADORSHIP (Domestic & International)

• Led the North American delegation to the International Council of Sheet Metal Presswork Association

(ICOSPA) to the ICOSPA Congress in China.

• Presented and collaborated on economic trends, tariffs, government developments, and business conditions per triannual conferences and annual council meetings.

• Designated PMA spokesman to all outside companies, government entities, prospective member companies and stakeholders, affiliate/non-affiliated organizations and national media outlets including the Washington Post, WSJ, and CNBC.

GOVERNMENT ADVOCACY

• Collaborated with U.S. Commerce Secretary, Members of Congress, both PMA’s government relations firm and PR firm to advocate against 232 Tariffs on steel and aluminum.

• Spearheaded the establishment of the Coalition of American Metal Manufacturers and Users

(www.tariffsaretaxes.org), a coalition of metal users against the tariffs.

• Served as primary Advocacy Spokesman for PMA and its members to federal government officials; generated 50+ C-Suite member fly-in annually.

FORGING INDUSTRY ASSOCIATION / Cleveland, OH 9/2009-5/2017 President

The Forging Industry Association (FIA) comprises of 200+ North American metal forging producers, suppliers and service providers. Its members account for 70% of the custom forging volume produced annually in North America. OPERATIONS

• Resolved/grew annual revenues from $2M to $3.2M and improved cash reserves by $500,000; also implemented 2-year budget cycle.

• Redesigned and managed all day to day operations; optimized staff training opportunities for a team of 10+ during a 40% staff retirement turnover.

• Transitioned the triennial Forge Fair Trade Show to a biennial event increasing revenue by 50%. MEMBERSHIP

• Developed/delivered an identified industry-wide needed middle management training program for FIA member companies (MDI).

• Collaborated with IHS, developed quarterly forging market forecast for FIA members.

• Improved long-term industry benchmarking and accuracy; implemented new online benchmarking platform. AMBASSADORSHIP (Domestic & International)

• Annually presented North American Forging Industry Update to organizations in Europe and Asia; increased international opportunities and strengthened international forging associations relationships.

• Led FIA member delegation to International Forging Congress 2011 and 2014 and IFM 2014.

• Hosted International Forge Masters (IFM) conference in Pittsburgh in 2011. GOVERNMENT ADVOCACY

• Quarterbacked a Political Action Committee that enables FIA to financially support FIA friends in Congress; delivered 30+ participatory C-Suite annual fly-in. SPINWORKS LLC / Erie, PA 4/2002-9/2009

Owner/Co-Managing Partner/VP Sales

Start-up manufacturer of patented, 3D printed SiC products that deliver up to 25% energy savings in industrial thermal processing furnaces.

• Expanded initial market of 500 companies to over 2,500 companies in the USA and an additional 4,000 companies around the world including Canada, Japan, and India.

• Hired, managed and trained teams that took experimental product from R&D to factory floor manufacturing including production, engineering, sales, and field service.

• Developed strategic marketing plan and promotional campaign within energy saving devices in industrial sectors across web, print, conferences, and industry expositions.

• Serve as company ambassador; published in Industrial Heating Magazine; presented technical paper at international conference GalvaTech 07’ in Osaka, Japan.

• Innovated and launched new product line in 2008. 3

QUALITY HEAT TECHNOLOGIES / Melbourne, Australia 9/2000-4/2002 Vice President of Sales

Australian industrial furnace manufacturer launching proprietary equipment and patented processes to North America metal thermal processing market.

• Selected to spearhead all North American sales and business development; surpassed goals by achieving$3M in sales in 1.5 years.

HEAT TREATING NETWORK / Cleveland, OH 6/1994-9/2000 Executive Director

Independent trade association committed to supporting the metal heat treating industry of North America with 450 members in the United States and Canada.

OPERATIONS

• Managed all day to day business and organizational operations.

• Charged by Board of Directors to transit HTN from a state-funded group to an independent national association.

• Increased non-dues revenues from 5% to over 70% of annual budget.

• Developed innovative education/training offerings for member companies. MEMBERSHIP

• Grew trade association membership from a regional group of 38-member companies to a national group with over 450-member companies in North America.

• Led the transformation from a fully government funded, non-profit to a fully industry-funded, non-profit through pay for services programs and membership dues.

• Developed and instituted an Apprenticeship Training Program approved by The Department of Labor; program resulted in 110 Journeymen Heat Treaters graduates.

• Authored, produced, and marketed ABC’s of Heat Treating, a training product for entry-level employees of member companies and 30 sessions of HTN’s Heat Treating for the Non-Heater seminar to member companies’ customers across North America.

ADVOCACY

• Secured grants from the Department of Energy, Department of Defense, and the Ohio Department of Development for specific industry projects.

• Featured speaker for over 40 technical presentations to regional and national forums.

• Served as technical expert in the fields of metallurgy and thermal processing for the association via the HTN HOTLINE program.

E D U C A T I O N

Cleveland State University / Cleveland, OH

Master of Business Administration, M.B.A.

University of Cincinnati / Cincinnati, OH

Bachelor of Sciences in Metallurgical Engineering

P R O F E S S I O N A L O R G A N I Z A T I O N S

2013-2018

2017-2018

2009-2017

NAM – CMA; Board Member

NIMS; Board Member

FDMC; Board of Advisors

ASAE; AIST; ASM International; Active member

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