Digital Marketing Manager, Content Marketing, Social Media Marketing
Resume:
******.****@*****.***
Dubai, UAE
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CHIRAC A.
KURUVANGATTIL
H O N O R A B L E M E N T I O N A T T H E C A B L E F A X, F A X I E S 2 0 1 8 T O P 1 0 L I N K E D I N P A G E S I N I N D I A 2 0 1 9 R E S U M E S U MMARY
A self-driven digital marketer who is both creative and analytical. I have, over the 10+ years of my career, been exposed to almost all facets of digital & content marketing. What makes me different from most digital marketers are my project/program management skills and my comfort with coding and designing. My skills can help you improve your brand awareness by more than 2x times, and web traffic by at least 100%. E X P E R I E N C E
Shuraa Management & Consultancy (SMC) Marketing Manager (2019 - present) I lead a team of 4 and we are responsible for the following Generating leads across digital channels such as multiple search engines, social media platforms, online directories, online news outlets, programmatic advertising platforms etc. (Manages the second highest Google Ads budget in the UAE)
Designing, developing, & maintaining the company website Developing content for & managing official social media channels (LinkedIn, Twitter, Facebook, YouTube, Instagram etc.)
Planning & implementing all activities related to search engine optimization (SEO) Developing and effectively communicating the company's brand message Responsibilities
Developed the new brand guideline for SMC
Successfully implemented a new CRM system (Zoho) and integrated it with company's sales processes Improved the company website's domain authority from 29 to 40 Improved the search engine positions of 70+ important keywords to higher than 3 Developed a reporting system that communicates the performance of our digital marketing efforts Successfully revamped the company website
Reduced the cost per MQL by 50% from AED 160 to less than AED 80 Achievements
Developed SMC's first ever social media calendar which resulted in the following Increased reach on LinkedIn by 20%
Increased engagement on Instagram by 18.5%
Increased engagement on Twitter by 80%
Increased profile views on Facebook by 27% and new likes by 16% Increased lead conversions from organic social media by 90% HCL Technologies (HCL) Digital & Content Marketing Specialist (2015 - 2017) Achievements
Exceeded annual targets of web-leads for two consecutive years (Achieved $660 M against a target of $500 M in FY16, & achieved $700 M against a target of $650 M in FY17) Developed HCL's first ever social media calendar which resulted in improving engagement by 97% on Twitter, and by 40% on LinkedIn
Responsilities
Ideating, developing, promoting, & monitoring the performance of content Developing & executing strategies to drive traffic to the company website Developing, executing, and monitoring lead generation campaigns Designed and implemented content marketing campaigns for the HCL Technologies' IT infrastructure division, and I had the following responsibilities. Awards
Bravo Award: Won HCL's highest individual recognition for excellence in marketing, for 2 consecutive years L&T Technology Services (LTTS) Lead - Digital Marketing (2017 - 2019) I lead a lean team of 2 marketers and we are responsible for the following Designing, developing, & maintaining the company website Developing content for & managing official social media channels (LinkedIn, Twitter, Facebook, YouTube) Planing & implementing all activities related to search engine optimization (SEO) Planning, implementing, and monitoring all paid campaigns Developing & promoting video marketing content
Increased views on YouTube by more than 350% (25,00,000+ views at a cost per view less than INR 0.35) Project managed multiple teams to launch a Japanese language website in 30 days. Successfully integrated a system that automatically translates web content into multiple languages. Successfully got the company website compliant with GDPR guidelines. Ran lead generation campaigns on multiple channels and acquired more than 4000 web-leads LinkedIn: 1000+ leads at an average cost per lead of $80 Twitter: 1300+ leads at an average cost per lead of $30 Facebook: 550+ leads at an average cost per lead of $25 Google: 1200+ leads at an average cost per lead of $40 Responsibilities
Revamped the company website which resulted in the following An increase in web-traffic by 100% & an improvement in Alexa rank by 29% Achievements
Developed LTTS's first ever social media calendar which resulted in the following Increased followers on LinkedIn by 500% (500K) in less than 2 years, improved impressions by 500%, and engagement by 300%
Awards
Won an honorable mention in the social media marketing category at the Cablefax, Faxies 2018 Named by LinkedIn among the Top 10 LinkedIn pages in India, 2019 Won LTTS's highest individual recognition for excellence in marketing E D U C A T I O N
Indian Institute of Management
Rohtak
PGPM (2010 - 2012)
Major: Marketing, Minor: Operations Management
Positions of Responsibility
Vice-President, Student Council: I was responsible for ensuring that all student activities ran in a healthy and productive manner Achievements
As Vice-President of the Student Council, I along with the other two members penned the first draft of the student body constitution, which ensured fairness and structure in all student activities Organized a marathon that resulted in securing scholarships for 100 underprivileged girls Government Engineering College
Thrissur
B.Tech (2003 - 2007)
Major: Mechanical Engineering
Positions of Responsibility
Member, Placement Committee: I was responsible for ensuring that all companies visiting the campus would have everything they need C E R T I F I C A T I O N S
I N T E R N S H I P
FCB ULKA (2011)
Summer Internship (PGPM/MBA)
Visited more than 130 shops to study BTL advertising strategies employed my telecom companies
Hindustan Aeronautics Limited
2006 - 2007 Internship (B.Tech)
Improved the efficiency of electroplating of an odd shaped airplane part by 87.5%
Elegance Garments
Assistant Manager (2012 - 2014)
During this time I helped my family's business improve its revenue and margins. I also helped in improving its operational efficiency. Accenture
Software Tester (2007 - 2009)
Functional testing of learning management systems. Barry-Wehmiller International Marketing & Communications Coordinator (2014 - 2015) Responsibilities
Develop & communicate the corporate brand & message Developing & promoting content
Assist the president in strategic initiatives & communication Edit the monthly employee newsletter
I reported to the President of the company, and helped him run his marketing and cost cutting projects. I had the following responsibilities:
Achievements
Successfully planned & implemented an organization wide re-branding exercise across 17 locations Launched and edited the monthly employee newsletter Certified by Google for three of their Advertising products - Search, Display & Videos
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