Marketing Coordinator

ELIZABETH ORLASSINO

New York, New York ● 631-***-**** ● *********.*********@****.***

EDUCATION

Stony Brook University, Stony Brook, NY

Bachelor of Science in Business Administration and Management:Marketing and Finance Concentrations

● Cumulative GPA: 3.7/4.0, cum laude

● Dean’s List all semesters

● Relevant Coursework:Brand Management, Social Media Marketing, Marketing Research, Digital Marketing, Business Statistics, Consumer Strategy, Business Strategy WORK EXPERIENCE

zakHill Group,Santa Monica, California January 2020 – Present Entertainment Partnership Intern

• Assisted with management of calendars, expenses, meetings, phones, travel, and emails for the agency’s two executive principals.

• Maintained and managed internal databases and Excel spreadsheets by tracking and imputing competitive analysis and contact entries.

• Synthesized consumer insights data to establish target consumer profiles used to build relevant activations around.

• Creatively conceptualized activations and assets around promotion, communicating them to external and internal parties.

• Acted as the liaison between clients and brand partners to optimize cross-functional communication and ensure timely workflow regarding the exchange of assets and legal documents.

• Composed, prepared and delivered confidential correspondence, concept decks and NDAs to external parties.

• Assisted with the strategic alignment of brand activations across media, retail, publicity, and social channels to ensure project timelines, deliverables, and partner obligations were met.

• Calculated and recorded promotional KPIs and other important metrics, such as social engagement and reach.

• Created promotional recap decks for titles such as SCOOB and Birds of Prey for client’s internal records.

• Responsible for the creation of two promotional branded partnerships on behalf of Warner Bros. Entertainment for the Lord of the Ring properties.

• Assisted with the execution and planning of the 2020 Academy Awards by developing and implementing processes meant to improve team performance and communication.

Love Stories TV,Brooklyn Heights, NY September 2019 – December 2019 Social Media Marketing Intern

• Produced digital content and engaged with social media community members, leveraging social media management (SMM) systems and marketing automation tools/software.

• Worked with internal departments to ensure effective execution of social media marketing tactics.

• Partnered with team members to develop weekly, monthly and quarterly social strategies and calendars.

• Managed ongoing campaigns to ensure that content is planned, placed and updated appropriately.

• Monitored social trends, staying abreast of new social platforms and best practices. Van Wagner Sports & Entertainment,Stony Brook, NY August 2019 - December 2019 Sports Partnership Intern

• Researched and prospected for potential Stony Brook Athletic corporate sponsors.

• Responsible for prospecting a partnership that resulted in a $30,000 deal.

• Coordinated and assembled sponsorship reports and maintained an organized prospect profile.

• Effectively built and maintained relationships with sponsors.

• Assisted with tracking and monitoring of sponsorship fulfillment and organization of marketing materials. Blast Off to Reading,New York, NY May - August 2019 Digital Marketing Intern

• Used Facebook Ad Manager and Google Ads to create retargeting video display campaigns. Created conversions using Google Analytics to track and measure campaign success.

• Assisted with monitoring and reporting ad campaign metrics using Google Analytics.

• Analyzed engagement data such as click-through rates and open rates to optimize creative activations.

• Assisted with A/B testing to experiment with new ad copy, bid, and landing page strategies. ADDITIONAL INFORMATION

Skills: Strategic Brand Partnerships, Branding, Administrative Assistance, Strategizing Marketing Campaigns and Plans, Digital Campaigns, Consumer Research, Data Analysis, Pitch Deck Creative, File Maker Pro, Excel, PowerPoint, Microsoft Word, Google Analytics

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